Birdeye vs. Square Customers

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Birdeye
Score 8.6 out of 10
N/A
Birdeye is a reputation management and digital customer experience platform for local brands and multi-location businesses. Birdeye’s AI-powered platform is used by brands to engage with customers, drive loyalty, and excel in local markets.
$299
per month
Square Customers
Score 8.7 out of 10
N/A
Square's Customer Engagement Suite, or Square Customers, is a suite of solutions that enables Square users to connect with existing customers, reach new ones, and grow relationships using tools that integrate with Square Point of Sale and Square Online.
$0
Pricing
BirdeyeSquare Customers
Editions & Modules
Standard
$299.00
per month
Professional
$399.00
per month
Premium
Custom Pricing
Customer Directory
$0
Gift Card Starter Pack
$2
per card (plus 2.6% + 10¢ processing fee)
Email Marketing
starting $15
per month
Text Message Marketing
starting at $10
per month
Loyalty
starting at $45
per month
Quick Cards
from 99c
per card (plus 2.6% + 10¢ processing fee)
Custom Cards
from 81c
per card (plus 2.6% + 10¢ processing fee)
Offerings
Pricing Offerings
BirdeyeSquare Customers
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BirdeyeSquare Customers
Features
BirdeyeSquare Customers
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Birdeye
-
Ratings
Square Customers
7.1
4 Ratings
10% below category average
Customer data management / contact management00 Ratings9.04 Ratings
Workflow management00 Ratings8.13 Ratings
Territory management00 Ratings5.33 Ratings
Opportunity management00 Ratings4.02 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings9.53 Ratings
Contract management00 Ratings8.04 Ratings
Quote & order management00 Ratings6.94 Ratings
Interaction tracking00 Ratings7.74 Ratings
Channel / partner relationship management00 Ratings5.83 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Birdeye
-
Ratings
Square Customers
6.8
2 Ratings
12% below category average
Case management00 Ratings7.32 Ratings
Call center management00 Ratings6.82 Ratings
Help desk management00 Ratings6.32 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Birdeye
-
Ratings
Square Customers
8.9
2 Ratings
13% above category average
Lead management00 Ratings8.92 Ratings
Email marketing00 Ratings8.92 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Birdeye
-
Ratings
Square Customers
7.9
3 Ratings
3% above category average
Task management00 Ratings5.73 Ratings
Billing and invoicing management00 Ratings9.53 Ratings
Reporting00 Ratings8.43 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Birdeye
-
Ratings
Square Customers
8.7
2 Ratings
12% above category average
Forecasting00 Ratings8.02 Ratings
Pipeline visualization00 Ratings9.02 Ratings
Customizable reports00 Ratings9.02 Ratings
Customization
Comparison of Customization features of Product A and Product B
Birdeye
-
Ratings
Square Customers
6.9
2 Ratings
11% below category average
Custom fields00 Ratings3.72 Ratings
Scripting environment00 Ratings7.01 Ratings
API for custom integration00 Ratings10.01 Ratings
Security
Comparison of Security features of Product A and Product B
Birdeye
-
Ratings
Square Customers
9.5
3 Ratings
12% above category average
Single sign-on capability00 Ratings10.01 Ratings
Role-based user permissions00 Ratings9.03 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Birdeye
-
Ratings
Square Customers
6.6
2 Ratings
13% below category average
Social data00 Ratings6.32 Ratings
Social engagement00 Ratings6.82 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Birdeye
-
Ratings
Square Customers
6.0
1 Ratings
22% below category average
Marketing automation00 Ratings10.01 Ratings
Compensation management00 Ratings2.01 Ratings
Platform
Comparison of Platform features of Product A and Product B
Birdeye
-
Ratings
Square Customers
9.0
3 Ratings
17% above category average
Mobile access00 Ratings9.03 Ratings
Best Alternatives
BirdeyeSquare Customers
Small Businesses
Yext
Yext
Score 7.8 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Yext
Yext
Score 7.8 out of 10
Creatio
Creatio
Score 9.0 out of 10
Enterprises
Yext
Yext
Score 7.8 out of 10
Creatio
Creatio
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BirdeyeSquare Customers
Likelihood to Recommend
9.0
(179 ratings)
8.7
(4 ratings)
Likelihood to Renew
8.5
(3 ratings)
-
(0 ratings)
Usability
9.5
(91 ratings)
9.6
(3 ratings)
Support Rating
7.5
(69 ratings)
7.6
(3 ratings)
Implementation Rating
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
BirdeyeSquare Customers
Likelihood to Recommend
Birdeye
For businesses that have customers or clients or patients with several different locations, Birdeye is essential to help with the reviews and messages received through Google and other platforms. For businesses with only 1 single location, Birdeye could still be useful but wouldn't be as essential as it would be for other businesses.
Read full review
Block, Inc (Square)
Square is absolutely brilliant if you are just starting out and your business has both an in-person and an online component to it, as Square will solve both in-person POS and online booking/billing. Square also offers the option to create a free website for your company, though it is a very basic site, if you don't have a website yet, this is a VERY helpful option, as it takes away a huge cost. Square allowed us to be up and running in no time, taking away the need to worry about an expensive appointment-setting add-on from our current website provider (Square integrates quite nicely with our current site). Square is probably less ideal for more advanced users or companies with a need for more detailed inventory/service management. But even then, Square will more than likely be able to get the job done!
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Pros
Birdeye
  • Their customer service is always very helpful and ready to give you the personal attention that you require.
  • They connect many different sources and funnel them straight to you so you can easily capitalize on multiple platforms and information streams.
  • They are constantly innovating and improving their systems with real-time feedback from their customers.
Read full review
Block, Inc (Square)
  • Sales pipeline
  • Customer engagement
  • Marketing
Read full review
Cons
Birdeye
  • The sentiment feature is just okay. It requires custom adjustments and time to understand where it is working well and where it is not in order to get the most out of it, while other features require very little user input.
  • Social listening needs work. I often receive notifications for unrelated terms because of their similarity in spelling to my organization's name, so I don't use this feature.
  • Birdeye could have more built-in features to create digital content from the reviews.
  • Birdeye could also have additional reputation tools to strengthen GMB listings and to combat negative press. Review listings and rich snippets in search are great, but having a tool that measures and helps to improve overall brand health/search results would be amazing. My CEO isn’t looking at what is going right. He looks at what is going wrong. We may have thousands of positive reviews on Google, but the bad article with false information is still showing up on page one of search results. That makes for an unhappy CEO.
Read full review
Block, Inc (Square)
  • Some of the build quality on the peripherals could feel a bit better.
  • Have more options for businesses with more credit card transactions such as monthly or discounted per transaction once a certain number is reached.
  • Have functionality to allow for a typed card number without the higher fee if the software verifies there is a hardware/read error with the card.
Read full review
Likelihood to Renew
Birdeye
I think it is a good tool overall, there are some hiccups but what program doesn't have them. I think we should be notified of more things, specifically broken integrations. There have been instances where I don't notice for MONTHS a client it's having requests sent out because they are organically still getting reviews.
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Block, Inc (Square)
No answers on this topic
Usability
Birdeye
I think it is very easy to figure out very quickly by just playing around in the dashboard. If you have a question you can reach out to our contacts and they do a very good job of figuring out if or what is the problem and getting back to us fast.
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Block, Inc (Square)
The user interface is easy to navigate - that's not always the case for some software! I look for something that is intuitive, easy to use, and doesn't take a ton of training to get up and running quickly.
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Support Rating
Birdeye
Support is really responsive for the most part. I don't feel like they explain it the best for people who aren't as tech-savvy. I have recently had trouble with a more difficult integration and it is hard to pinpoint who I need to reach out to.
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Block, Inc (Square)
Square is mostly focused on FAQs and online support, and they do a very good job creating a rich knowledge base. But, if you are not very tech savvy, it could be easy to feel a bit overwhelmed. I would recommend that they add a direct line or chat feature to call, rather than email or Knowledge base first. This might be due to staffing issues at Square, so perhaps it is the best they can do for now.
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Implementation Rating
Birdeye
Let Birdeye do what they do
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Block, Inc (Square)
No answers on this topic
Alternatives Considered
Birdeye
Our choice of reputation management platform came down to two contenders, Birdeye and Listen360. Ultimately we chose Birdeye because of their ethical review gathering process. Listen360 had review-gating built in as part of their process, which is against Google's terms of service. We wanted to be very careful to gather reviews in an ethical way, and Birdeye was better for our needs.
Read full review
Block, Inc (Square)
A lot easier to use than Infusionsoft!!
Read full review
Return on Investment
Birdeye
  • SEO has increased due to online rep increasing
  • Review count has come up significantly due to having a platform that helps
  • The system puts reviews and where they are coming from into perspective to try and obtain more in other ways
Read full review
Block, Inc (Square)
  • This has allowed me to accept credit / debit transactions without having to have a monthly subscription to a service and lose money on times of no to little use, allowing me to have a broader customer range as checks are risky.
  • All of my initial equipment was free and there were no startup costs so my return was immediate.
  • The small fee taken out of the transaction is very much worth the ability to accept nearly all plastic transactions.
Read full review
ScreenShots

Birdeye Screenshots

Screenshot of Birdeye’s local business listing management tool, used to show up everywhere customers search for improved SEO and a better rank.Screenshot of a visualization of the customer experience. This helps to understand the performance of every customer interaction and touch point with actionable reports.Screenshot of Birdeye Insights AI, part of the BirdAI platform, which uses generative AI to analyze reviews, surveys, and listings data, providing actionable recommendations for business growth.Screenshot of Birdeye’s AI-powered review generation, management, and reporting platform.Screenshot of Birdeye Social, which is designed from the ground up for multi-location businesses. Generate social posts, monitor engagement, and track performance from a single dashboard.