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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Birdeye

    Score8.7 out of 10
    N/ABirdeye is a reputation management and digital customer experience platform for local brands and multi-location businesses. Birdeye’s AI-powered platform is used by brands to engage with customers, drive loyalty, and excel in local markets.

    $299

    per month

    UpCity

    Score1 out of 10
    N/AUpCity is a search engine optimization software solution offered by UpCity.N/A
    Pricing
    BirdeyeUpCity
    Editions & Modules
    Standard
    $299.00
    per month
    Professional
    $399.00
    per month
    Premium
    Custom Pricing
    No answers on this topic
    Offerings
    Pricing Offerings
    BirdeyeUpCity
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    BirdeyeUpCity
    Considered Both Products
    Birdeye
    No answer on this topic
    UpCity
    No answer on this topic
    Key User Insights
    Would buy again
    94%
    Would buy again
    137 Answers
    No answers on this topic
    Delivers good value for the price
    93%
    Delivers good value for the price
    120 Answers
    No answers on this topic
    Happy with the feature set
    95%
    Happy with the feature set
    139 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    92%
    Lived up to sales and marketing promises
    107 Answers
    No answers on this topic
    Implementation went as expected
    91%
    Implementation went as expected
    118 Answers
    No answers on this topic
    Features
    BirdeyeUpCity
    SEO
    Comparison of SEO features of Birdeye and UpCity
    Feature
    Birdeye
    -
    Ratings
    UpCity
    3.8
    3 Ratings
    68% below category average
    Keyword analysis00 Ratings1.02 Ratings
    Backlink management00 Ratings1.02 Ratings
    SERP ranking tracking00 Ratings8.01 Ratings
    Page grader00 Ratings5.12 Ratings
    Competitive analysis00 Ratings4.62 Ratings
    Site audit / diagnostics00 Ratings1.03 Ratings
    Site recommendations00 Ratings1.03 Ratings
    Task management00 Ratings8.42 Ratings
    SEO Channels
    Comparison of SEO Channels features of Birdeye and UpCity
    Feature
    Birdeye
    -
    Ratings
    UpCity
    1.0
    3 Ratings
    153% below category average
    Local SEO00 Ratings1.03 Ratings
    Social SEO00 Ratings1.03 Ratings
    Mobile SEO00 Ratings1.03 Ratings
    Global SEO00 Ratings1.03 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Birdeye and UpCity
    Feature
    Birdeye
    -
    Ratings
    UpCity
    8.3
    2 Ratings
    1% below category average
    Multi-domain support00 Ratings9.52 Ratings
    Integration with web analytics tools00 Ratings7.01 Ratings
    Best Alternatives
    BirdeyeUpCity
    Small Businesses
    Brand24
    Score9 out of 10
    Serpstat
    Score9.9 out of 10
    Medium-sized Companies
    Brand24
    Score9 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    No answers on this topic
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BirdeyeUpCity
    Likelihood to Recommend
    9.3
    (179 ratings)
    1.0
    (4 ratings)
    Likelihood to Renew
    8.4
    (3 ratings)
    -
    (0 ratings)
    Usability
    9.5
    (91 ratings)
    3.0
    (1 ratings)
    Support Rating
    7.5
    (69 ratings)
    1.0
    (1 ratings)
    Implementation Rating
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    BirdeyeUpCity
    Likelihood to Recommend
    Birdeye
    For businesses that have customers or clients or patients with several different locations, Birdeye is essential to help with the reviews and messages received through Google and other platforms. For businesses with only 1 single location, Birdeye could still be useful but wouldn't be as essential as it would be for other businesses.
    Read full review
    UpCity
    For our purposes, UpCity is well suited to our small business clients that are looking to improve their SEO. We have had a good partnership with UpCity to provide consulting and copywriting services for local search, social media and reputation management for our clients, and their software and reporting helps us show ROI to our clients.
    Incentivized
    Read full review
    Pros
    Birdeye
    • Their customer service is always very helpful and ready to give you the personal attention that you require.
    • They connect many different sources and funnel them straight to you so you can easily capitalize on multiple platforms and information streams.
    • They are constantly innovating and improving their systems with real-time feedback from their customers.
    Incentivized
    Read full review
    UpCity
    • Customized marketing checklist is incredible!
    • The way UpCity verifies items in your marketing checklist (like whether you have social accounts, you're on Google, etc,) helps my business, and others, save precious time having to manually verify them yourself.
    • I love the impact scores and estimated time shown on each task to give us a feel of how much we are doing each month and what value that time spent is.
    • The "about" and "how to" section on tasks makes it very clear how to accomplish each task.
    Incentivized
    Read full review
    Cons
    Birdeye
    • The sentiment feature is just okay. It requires custom adjustments and time to understand where it is working well and where it is not in order to get the most out of it, while other features require very little user input.
    • Social listening needs work. I often receive notifications for unrelated terms because of their similarity in spelling to my organization's name, so I don't use this feature.
    • Birdeye could have more built-in features to create digital content from the reviews.
    • Birdeye could also have additional reputation tools to strengthen GMB listings and to combat negative press. Review listings and rich snippets in search are great, but having a tool that measures and helps to improve overall brand health/search results would be amazing. My CEO isn’t looking at what is going right. He looks at what is going wrong. We may have thousands of positive reviews on Google, but the bad article with false information is still showing up on page one of search results. That makes for an unhappy CEO.
    Incentivized
    Read full review
    UpCity
    • Unwillingness to help dissatisfied customers
    • Unwillingness to address issues
    • False advertising regarding the number of click throughs and leads
    • Rude customer service reps that don’t help with your issues
    • Expensive service
    • Little value for money
    Read full review
    Likelihood to Renew
    Birdeye
    I think it is a good tool overall, there are some hiccups but what program doesn't have them. I think we should be notified of more things, specifically broken integrations. There have been instances where I don't notice for MONTHS a client it's having requests sent out because they are organically still getting reviews.
    Incentivized
    Read full review
    UpCity
    No answers on this topic
    Usability
    Birdeye
    I think it is very easy to figure out very quickly by just playing around in the dashboard. If you have a question you can reach out to our contacts and they do a very good job of figuring out if or what is the problem and getting back to us fast.
    Read full review
    UpCity
    Usability is mediocre: They have a dashboard to track things but they have some antiquated system of ranking companies and don’t tell you what the logic is behind it. You also have no way to combat negative ratings or respond and try to correct them.
    Read full review
    Support Rating
    Birdeye
    Support is really responsive for the most part. I don't feel like they explain it the best for people who aren't as tech-savvy. I have recently had trouble with a more difficult integration and it is hard to pinpoint who I need to reach out to.
    Incentivized
    Read full review
    UpCity
    I received little help from customer service rep, Sarah. She told me I should speak to a manager to “reset my expectations”. Apparently, all the sales promises of more traffic and increase SEO were an issue with my expectations, and not the company failing to deliver.
    Read full review
    Implementation Rating
    Birdeye
    Let Birdeye do what they do
    Incentivized
    Read full review
    UpCity
    No answers on this topic
    Alternatives Considered
    Birdeye
    Our choice of reputation management platform came down to two contenders, Birdeye and Listen360. Ultimately we chose Birdeye because of their ethical review gathering process. Listen360 had review-gating built in as part of their process, which is against Google's terms of service. We wanted to be very careful to gather reviews in an ethical way, and Birdeye was better for our needs.
    Incentivized
    Read full review
    UpCity
    We selected UpCity primarily because of the ongoing services they provide. The UpCity software is a simple platform that enables us to easily show progress and ROI to our clients.
    Incentivized
    Read full review
    Return on Investment
    Birdeye
    • SEO has increased due to online rep increasing
    • Review count has come up significantly due to having a platform that helps
    • The system puts reviews and where they are coming from into perspective to try and obtain more in other ways
    Incentivized
    Read full review
    UpCity
    • UpCity was costly for us because we were small. If we were a 10 person agency, the price would be right in line with what we need.
    • UpCity has taught us many processes we needed to continue helping our clients be successful.
    Incentivized
    Read full review
    ScreenShots

    Birdeye Screenshots

    Screenshot of Birdeye’s local business listing management tool, used to show up everywhere customers search for improved SEO and a better rank.Screenshot of a visualization of the customer experience. This helps to understand the performance of every customer interaction and touch point with actionable reports.Screenshot of Birdeye Insights AI, part of the BirdAI platform, which uses generative AI to analyze reviews, surveys, and listings data, providing actionable recommendations for business growth.Screenshot of Birdeye’s AI-powered review generation, management, and reporting platform.Screenshot of Birdeye Social, which is designed from the ground up for multi-location businesses. Generate social posts, monitor engagement, and track performance from a single dashboard.