Bitly
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Top Rated
127 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 127 reviews and ratings
29 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.9 out of 100
Based on 29 reviews and ratings
Attribute Ratings
- Bitly is rated higher in 1 area: Likelihood to Recommend
- Branch is rated higher in 2 areas: Usability, Support Rating
Likelihood to Recommend
8.7
Bitly
87%
56 Ratings
7.3
Branch
73%
14 Ratings
Likelihood to Renew
10.0
Bitly
100%
2 Ratings
Branch
N/A
0 Ratings
Usability
9.5
Bitly
95%
6 Ratings
10.0
Branch
100%
1 Rating
Availability
9.0
Bitly
90%
2 Ratings
Branch
N/A
0 Ratings
Performance
9.0
Bitly
90%
2 Ratings
Branch
N/A
0 Ratings
Support Rating
8.0
Bitly
80%
15 Ratings
9.0
Branch
90%
2 Ratings
Online Training
7.0
Bitly
70%
1 Rating
Branch
N/A
0 Ratings
Implementation Rating
8.0
Bitly
80%
2 Ratings
Branch
N/A
0 Ratings
Product Scalability
9.0
Bitly
90%
1 Rating
Branch
N/A
0 Ratings
Likelihood to Recommend
Bitly
Generally I would recommend. If you are doing a tiny amount of volume (price sensitive and/or your team needs hands on support) you may be better served elsewhere, but I don't think you're going to get the easy of use and feature set that you would with Bitly. We have found that our user base is also used to seeing Bitly-shortened links in their daily browsing, so are less reticent to click a URL that isn't on our domain

Verified User
Manager in Marketing
Environmental Services Company, 51-200 employeesBranch
Branch well suited: Branch links are perfecting for embedding into our email service provider (SendGrid), paid media channels (Facebook, Google, ASA), organic media (Instagram, Facebook, content marketing, referral) and push notification platform (OneSignal) to be able to evaluate actions taken from users that clicked on those branch links. No matter the data from these links, they are accurate and are easily exported to our database and CRM to determine ROI, and find weak points in our major funnels.
Head of Digital Marketing
YachtLifeInternet, 11-50 employees
Pros
Bitly
- Shorten and link branding: Bitly helps to turn long URLs into short ones that can also be customized to suit any business name.
- Tracking and analytics: A great thing to be able to see the social media channels that visitors are clicking from and where they are in the world.
- Integrations: Bitly integrates well with third-party tools to help improve workflow and tech tools.
- Free plan: There are some great features on the paid plan but for those not yet ready to invest Bitly provides a great free option.
Online digital business coach
Self-employedE-Learning, 1-10 employees
Branch
- Click tracking: it integrated well with Facebook, Google, Clevertap, product, etc. to allow multiple stakeholders to use this one platform for tracking.
- Sale attribution: it has a robust fraud detection and event deduplication in place to attribute sales correctly.
- Smart URL: it offers different deeplinks to support basic user platforms, thus making the URL behavior smart and personalized for users.
- Referrals: it's a ready-made platform to easily launch your refer and earn program, with all checks of fraud detection in place.
- Social sharing: it offers various goats and cards for how a link will appear on various social media channels if shared, which is particularly helpful for marketing teams.

Verified User
Vice-President in Marketing
Internet Company, 51-200 employeesCons
Bitly
- One thing I've noticed is that if you're shortening a link that you didn't create - for example shortening the link to a news article that you then want to share on Twitter - the analytics will continue to pull data from the original URL as a whole, and not just your unique Bitlink. It would be nice to be able to pull out the traffic that just my efforts are pulling to the site, and not every single source of traffic that site is getting.
Social Media Coordinator
CarahsoftComputer Software, 201-500 employees
Branch
- Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app https://www.acetutor.io, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections.
Cofounder
LinkTime CorpComputer Software, 11-50 employees
Pricing Details
Bitly
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$0
Bitly Editions & Modules
Edition
Free | Free |
---|---|
Basic | $352 |
Customized | Contact sales team |
- none
- per month
- none
Additional Pricing Details
—Branch
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
Optional
Starting Price
—Branch Editions & Modules
—
Additional Pricing Details
Our main platform is free to all. Some of the free products that most apps find useful are content sharing, custom onboarding, referrals and organic app search. We have specialized products (Journeys (Smart Banner), Deep Linked Email, Dynamic Ads and Data Integrations) which are typically priced by volume of a company.Likelihood to Renew
Bitly
Bitly 10.0
Based on 2 answers
We've had great success with Bitly and will continue using it.

Verified User
Manager in Marketing
Telecommunications Company, 501-1000 employeesBranch
No score
No answers yet
No answers on this topic
Usability
Bitly
Bitly 9.5
Based on 6 answers
Using Bitly to create shareable, trackable short links for social media couldn't be easier. Bitly is super easy to manage and offers easy monitoring of short links. Even with the few shortcomings or cumbersome features, Bitly is ranked number 1 for shortening links for our organization because of how simple it is to use.
Digital Marketing Manager
Caradonna AdventuresHospitality, 11-50 employees
Branch
Branch 10.0
Based on 1 answer
It's very usable. Multiple teams in the company are using it, and it never takes more than 5 mins to explain to someone how to use this.

Verified User
Vice-President in Marketing
Internet Company, 51-200 employeesReliability and Availability
Bitly
Bitly 9.0
Based on 2 answers
I've witnessed very little availability issues with Bitly. This includes very rare occurrences of application errors and unplanned outages, of which I very much appreciate. When there are application errors or outages, Bitly does a great job of handling the issues in a timely manner and I am rarely out of the site for long at all. This is great, considering I was using Bitly for nearly every link that was posted to our social media accounts.
Marketplace Manager, Happiness Hero
Growth GeeksMarketing and Advertising, 1-10 employees
Branch
No score
No answers yet
No answers on this topic
Performance
Bitly
Bitly 9.0
Based on 2 answers
I have used Bitly's service on a variety of computers, systems, and browsers. With this being said, I have not noticed much of a change at all between the browsers and computers, and Bitly's performance is top notch. Reports are also completed in a reasonable time frame, and I have had very little problem with lag time on loading different pages on the site. Pages tend to load quite quickly.
Marketplace Manager, Happiness Hero
Growth GeeksMarketing and Advertising, 1-10 employees
Branch
No score
No answers yet
No answers on this topic
Support Rating
Bitly
Bitly 8.0
Based on 15 answers
For us, Bitly is a Godsend an an almost perfect solution. I have no complaints and would recommend them to almost anyone. I guess I would hold back from a 10/10 because short URLs can sometimes look spammy. For us, and what we need it for, it's just about perfect!

Verified User
General Manager in Other
Music Company, 11-50 employeesBranch
Branch 9.0
Based on 2 answers
We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix.

Verified User
Vice-President in Marketing
Internet Company, 51-200 employeesIn-Person Training
Bitly
I did not receive any in-person training, as I felt that I didn't need this type of training in order to understand and learn Bitly. It was quite easy for me to explore Bitly and learn the features myself without needing a person to give me a demo or tutorial. Kudos to making a platform that is very straightforward.
Marketplace Manager, Happiness Hero
Growth GeeksMarketing and Advertising, 1-10 employees
Branch
No answers on this topic
Online Training
Bitly
Bitly 7.0
Based on 1 answer
I haven't experienced direct online training - However, several times while learning Bitly by myself I went to the main Bitly page to answer a few questions I had. This includes determining exactly what features I was receiving and then I would explore the website and find these features. Also, I went to the Enterprise tab when both deciding to purchase that upgrade, as well as after I purchased this upgrade. It was very helpful in learning exactly what came with that package and after the upgrade, I was able to look there and learn some of the aspects of the upgrade that I was missing
Marketplace Manager, Happiness Hero
Growth GeeksMarketing and Advertising, 1-10 employees
Branch
No score
No answers yet
No answers on this topic
Implementation Rating
Bitly
Bitly 8.0
Based on 2 answers
Very excited to use bitly for link tracing - I was very excited to begin using Bitly for this company, and I've had very favorable impressions of using Bitly in the past for a variety of different jobs. Knowing the amount clicks on each link is important for our overall strategy.
Marketplace Manager, Happiness Hero
Growth GeeksMarketing and Advertising, 1-10 employees
Branch
No score
No answers yet
No answers on this topic
Alternatives Considered
Bitly
We use Pretty Links for custom URLs from our Word Press website. When that is not possible because the URL doesn't originate from the website, we use Bitly. It definitely has a purpose in our day-to-day operations. We also appreciate the information you receive like total clicks, top referrer and top location.
Marketing
NATIONAL GARDEN BUREAUNon-profit Organization Management, 1-10 employees
Branch
We ended up selecting AppsFlyer due to its better integration with media and more reliable fraud protection system. Nevertheless, Branch.io is a great app which solves universal linking and mobile app attribution issues by allowing users to see which actions were taken from each link, regardless of the platform they are using.

Verified User
Manager in Product Management
Marketing & Advertising Company, 51-200 employeesScalability
Bitly
Bitly 9.0
Based on 1 answer
Bitly's scalability is great. When I began using it, I only used it once in a while to promote blog articles from our WordPress site on Twitter. This was due to Twitter's character limit and URL shortening was necessary. However, once I became more familiar with it and started seeing the benefits of many of Bitly's features, I began using it for nearly every link I posted across all of our social media accounts. This increased the workload I filtered through Bitly, and we also upgraded from free to a paid account. This growth was handled very well by Bitly and I was very pleased with its ability to scale so easily.
Marketplace Manager, Happiness Hero
Growth GeeksMarketing and Advertising, 1-10 employees
Branch
No score
No answers yet
No answers on this topic
Return on Investment
Bitly
- We have seen an increase in event surveys since user Bitly in addition to the QR code
- There are less technical issues when users are trying to use the Bitly URL
- Can't beat free and when we have the budget would upgrade as the costs for benefits is worth it
Project Manager, Talent Development
Endeavor AirAirlines/Aviation, 1001-5000 employees
Branch
- Branch had given a profound impact on the way our users share their content.
- Users now have more easy access to content created.
- Users feel more motivated in creating content because they know that it is easy to share and get their content in the eyes of the target public.
Especialista em tecnologia
GuniInternet, 1-10 employees