Bloomfire vs. Spike

Ad testing:

• PTS: needed to bring a new senior marketing team member up to speed on how we got to our current TV campaign
• Solution: Series featuring consumer insights, why specific spokesperson, agency brief, the entire creative process - scrips, animatics, rough cuts, feedback, and testing at each step. Including the actual creative from each step.
• Total time to build: 1 hour

Concept testing:

• PTS: things get lost, findable but version control
• Solution: everything in one placeConcepts, testing, IHUTs, verbatims, videos with transcripts. Reduces the possibility of missing something, helps with any builds (reuse), but gives us a the chance to dig deeper. Example: search on terms like "indulgent", or "crispy" or "share" much faster
• Total time to build: 1 hour

Incentivized

Spike makes it simple to remain in touch with your peers and teams. It is simple, and searching for team members in the search tab is quick. Moreover, this tool makes screen sharing easier for presentations. The software is incredibly user-friendly and simple to use. Spike's versatility is enhanced via instant texting through this app. The visual and audio call quality is outstanding. Except for cloud storage, Spike does not connect with other applications. While there is a solid rationale for this, since everything - calendar, notes, tasks, team communication - can be made in the app, it loses some value if you prefer, for example, Microsoft To-Do and OneNote or Google Projects and Keep to organize your tasks and notes. I'd like to see a less costly email, calendar, and contacts-only subscription for solitary users.

Incentivized

• Quickly reach out to whatever employee segment you want to reach by posting a topic and it will send a notification to everyone in that group with a link to the posting.
• Bloomfire saves all of the previous posts so in your free time you can go to the site, and explore the various range of topics others have posted. The information on there will only be as good as the person posting it, but it will be people within your company and industry posting it. So it will always be helpful.
• Bloomfire is a place to be noticed by your peers. Have a great topic you want to express, my company allows all to post there as long as we keep it professional. So you can share your ideas or experiences in a safe and productive manner. But we do have some fun on there too!

Incentivized

• There is an uniform experience because it consolidates email accounts.
• Spike's chat-like interface is its main selling feature.
• Files may be easily shared by connecting to cloud services.

Incentivized

• I would recommend adding a feature to combine different posts/series by job title (so in addition to the Revenue Ops category, there could be a structured walkthrough for Revenue Manager).
• Live Q+A sessions for group onboarding initiatives.
• Ability to label bookmarks by priority/job type.

Incentivized

• I wish the calendar was more robust and provided a comprehensive look. I'd also want to have multiple windows open.
• The inability to sync settings across devices. Configuring several devices with the same settings takes effort, particularly when it comes to custom IMAP.
• Email Signature in HTML is still not taught as the capability, which I'd love to see.

Incentivized

Most likely we will renew, our team needs a refresher on possible opportunities to advance our usage and learning of opportunities to move this answer to a 10, can't live without it.

Incentivized

Bloomfire is an easy-to-use platform for posting information and asking questions of my peers. It also has a user-friendly search capability. Yet like any other CMS, the secret to success rests in such items as the ability to use metadata to tag content or posts, and Bloomfire provides a wide range of options to make posting content and subsequently searching for it.

Incentivized

I have not needed to pose questions to the support team yet, as it is a very simple piece of software to use, however, its help documents and the bot ready to answer questions let me know I am in good hands. The help center could load a little quicker, but that's my only complaint.

Incentivized

I like Bloomfire because it is more concise with the work I do whereas Google search engine would provide broader information. It has just been so user-friendly, and easier to use [than] I could have imagined. I would use this program over any other that I have tried in the past.

Incentivized

The first one to use after google calendar is spike, after all the features that I've already mentioned,like the possibility to send a voice message, videos,photos etc... And the possibility to chat in real time and a good organization and planification and the priority feature is my favorite

Incentivized

• Feedback from users in being able to perform transactions for members has greatly improved.
• There has been an increase in engagement of material presented in posts by learners in training classes.
• Reps and agents say they feel confident they can easily locate information if ever there is a need on the front line.

Incentivized

• However, the app is too tiny to accurately quantify its return on investment (ROI).
• Multiple times, I've gotten to zero emails in my inbox.
• It was easy to communicate without exchanging long texts.

Incentivized