Bloomfire vs. Troop Messenger

Ad testing:

• PTS: needed to bring a new senior marketing team member up to speed on how we got to our current TV campaign
• Solution: Series featuring consumer insights, why specific spokesperson, agency brief, the entire creative process - scrips, animatics, rough cuts, feedback, and testing at each step. Including the actual creative from each step.
• Total time to build: 1 hour

Concept testing:

• PTS: things get lost, findable but version control
• Solution: everything in one placeConcepts, testing, IHUTs, verbatims, videos with transcripts. Reduces the possibility of missing something, helps with any builds (reuse), but gives us a the chance to dig deeper. Example: search on terms like "indulgent", or "crispy" or "share" much faster
• Total time to build: 1 hour

Incentivized

Anyone who wants to have a digital collaboration space for chat, team meetings, audio-video group conferencing, screen sharing, and so on, can start using Troop Messenger. We know that the world can’t move on without communicating with each other, there’ll be no such industry or enterprise that exists where Troop Messenger can’t fit in.

• Quickly reach out to whatever employee segment you want to reach by posting a topic and it will send a notification to everyone in that group with a link to the posting.
• Bloomfire saves all of the previous posts so in your free time you can go to the site, and explore the various range of topics others have posted. The information on there will only be as good as the person posting it, but it will be people within your company and industry posting it. So it will always be helpful.
• Bloomfire is a place to be noticed by your peers. Have a great topic you want to express, my company allows all to post there as long as we keep it professional. So you can share your ideas or experiences in a safe and productive manner. But we do have some fun on there too!

Incentivized

• Sending a single message to multiple users and multiple groups at once.
• Any participant of the group call can add more participants to the ongoing group call.
• Search filters help you find groups, text files, images, videos, and more in just one go.
• It has many time-saving filters for retrieving text messages, images, videos, users, groups, etc.

Incentivized

• I would recommend adding a feature to combine different posts/series by job title (so in addition to the Revenue Ops category, there could be a structured walkthrough for Revenue Manager).
• Live Q+A sessions for group onboarding initiatives.
• Ability to label bookmarks by priority/job type.

Incentivized

• To my knowledge, Troop Messenger is already a complete tool, so there is no feature that is required to be improved.

Most likely we will renew, our team needs a refresher on possible opportunities to advance our usage and learning of opportunities to move this answer to a 10, can't live without it.

Incentivized

Bloomfire is an easy-to-use platform for posting information and asking questions of my peers. It also has a user-friendly search capability. Yet like any other CMS, the secret to success rests in such items as the ability to use metadata to tag content or posts, and Bloomfire provides a wide range of options to make posting content and subsequently searching for it.

Incentivized

I have not needed to pose questions to the support team yet, as it is a very simple piece of software to use, however, its help documents and the bot ready to answer questions let me know I am in good hands. The help center could load a little quicker, but that's my only complaint.

Incentivized

I like Bloomfire because it is more concise with the work I do whereas Google search engine would provide broader information. It has just been so user-friendly, and easier to use [than] I could have imagined. I would use this program over any other that I have tried in the past.

Incentivized

The best aspect of range in a remote setting is feeling connected. I feel as though we are all united because we can easily start a conference with our teammates, making it seem like we are all present. These very little things let us coordinate and work together in a way that was never previously conceivable. I like Troop Messenger and the ability to interact without experiencing any latency.

• Feedback from users in being able to perform transactions for members has greatly improved.
• There has been an increase in engagement of material presented in posts by learners in training classes.
• Reps and agents say they feel confident they can easily locate information if ever there is a need on the front line.

Incentivized

• Our team communication and collaboration is simplified with Troop Messenger. Now that we don’t feel the need to use e-mail for checking our work requirements and updates, we check all of them in Troop Messenger and get on to work. We are able to bring non-employees, such as our customers and clients, into it to exchange business conversations. We don’t feel any negative impacts with it.