Bluecore vs. Klaviyo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bluecore
Score 8.2 out of 10
N/A
Following $6 million in series A funding from FirstMark Capital and others in 2013, the rapidly growing company along with its rapidly and broadly adopted product known as TriggerMail became Bluecore. But its function is as it was before the rebrand: an ecommerce focused trigger marketing product that uses email to retarget vacillating or distracted customers and grow online sales. Essential to Bluecore is customer behavior, assimilated in an automated fashion across disparate sources. Once…N/A
Klaviyo
Score 8.9 out of 10
N/A
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 110,000 other paying users leverage their platform…
$20
per month
Pricing
BluecoreKlaviyo
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BluecoreKlaviyo
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
More Pricing Information
Features
BluecoreKlaviyo
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Bluecore
-
Ratings
Klaviyo
8.3
84 Ratings
6% above category average
WYSIWYG email editor00 Ratings8.174 Ratings
Dynamic content00 Ratings8.279 Ratings
Ability to test dynamic content00 Ratings7.974 Ratings
Landing pages00 Ratings8.02 Ratings
A/B testing00 Ratings8.775 Ratings
Mobile optimization00 Ratings8.780 Ratings
Email deliverability reporting00 Ratings8.083 Ratings
List management00 Ratings8.383 Ratings
Triggered drip sequences00 Ratings8.874 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Bluecore
-
Ratings
Klaviyo
8.3
64 Ratings
7% above category average
Lead nurturing automation00 Ratings8.962 Ratings
Lead scoring and grading00 Ratings8.220 Ratings
Data quality management00 Ratings8.327 Ratings
Automated sales alerts and tasks00 Ratings7.825 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Bluecore
-
Ratings
Klaviyo
8.3
6 Ratings
9% above category average
Calendaring00 Ratings8.36 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Bluecore
-
Ratings
Klaviyo
8.3
81 Ratings
10% above category average
Dashboards00 Ratings8.481 Ratings
Standard reports00 Ratings8.378 Ratings
Custom reports00 Ratings8.142 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Bluecore
-
Ratings
Klaviyo
8.9
62 Ratings
16% above category average
API00 Ratings8.858 Ratings
Role-based workflow & approvals00 Ratings8.625 Ratings
Customizability00 Ratings8.833 Ratings
Integration with Salesforce.com00 Ratings9.45 Ratings
Third-party software integrations00 Ratings8.86 Ratings
Best Alternatives
BluecoreKlaviyo
Small Businesses
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BluecoreKlaviyo
Likelihood to Recommend
8.2
(2 ratings)
9.2
(84 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(2 ratings)
Usability
-
(0 ratings)
8.0
(3 ratings)
Support Rating
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
BluecoreKlaviyo
Likelihood to Recommend
Bluecore
Bluecore is fantastic for building and sending email campaigns. They're also spectacular at providing insight on where your subscribers actively are vs predictive behavior. This is particularly helpful in sending the right message at the right time to the right person, all with product recommendations. I don't think they would be particularly appropriate for building something in SMS (we've found a lot of success with Attentive) and I don't think Bluecore helps much with social media analytics
Read full review
Klaviyo
Well suited for businesses with email and SMS lists who are advertising. Less suited for businesses that don't rely on heavy touchpoints with customers. We find most businesses would benefit from having this type of product but not sure for businesses that don't rely on marketing. We love it so far!
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Pros
Bluecore
  • Triggered emails
  • Audience segmentation
  • Integration with Facebook and Adwords
Read full review
Klaviyo
  • I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
  • Klaviyo helps me to measure the success of email campaigns.
  • Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.
Read full review
Cons
Bluecore
  • Embedded functionality for social media live preview
  • Heat maps don't always show up
  • More flexibility in navigation bar, can get uneven in proportion
Read full review
Klaviyo
  • At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
  • Can be pricey depending on company and email list.
  • Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.
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Likelihood to Renew
Bluecore
No answers on this topic
Klaviyo
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
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Usability
Bluecore
No answers on this topic
Klaviyo
The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
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Support Rating
Bluecore
No answers on this topic
Klaviyo
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
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Implementation Rating
Bluecore
No answers on this topic
Klaviyo
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
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Alternatives Considered
Bluecore
Bluecore impressed us from the start because of their focus on the email. I got the sense from SmarterHQ that they viewed themselves more as a segmentation tool. While also very useful, Bluecore made it easier to close the circle and take that segmented list all the way through creative process to the actual send, with a consciousness of how we secure the conversion. Since becoming a customer, Bluecore has continued to blow me away with their innovation and professionalism, leaving no doubt that we made the right choice.
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Klaviyo
Mailchimp was used early in the business when we didn't have as many customers and weren't segmenting. We've used Yotpo for loyalty, reviews, and, most recently, SMS. We have yet to try Klaviyo reviews or SMS, but it would be nice to have all of these items in one suite
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Return on Investment
Bluecore
  • We've seen increased ROI through product personalization purchasing
  • We've been able to individualize our campaigns based on highest category affinity
  • We've seen engagement with our automated campaigns to help figure out exactly what blocks to include in these messages.
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Klaviyo
  • ROI was over 300%
  • Increased repeat sales by 33%
  • Increase AOV on orders by targeting persons with historically high purchases
  • Increase customer acquisition volume by converting email prospects into customers
  • Increase customer retention by integrating test (SMS) messaging to many customers. The result was a higher response rate.
Read full review
ScreenShots

Klaviyo Screenshots

Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers