What users are saying about
9 Ratings
64 Ratings
9 Ratings
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Score 8 out of 100
64 Ratings
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Score 9.1 out of 100

Attribute Ratings

  • Blueshift is rated higher in 1 area: Likelihood to Renew
  • Marin Software is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

7.7

Blueshift

77%
6 Ratings
10.0

Marin Software

100%
32 Ratings

Likelihood to Renew

10.0

Blueshift

100%
1 Rating
7.6

Marin Software

76%
23 Ratings

Usability

Blueshift

N/A
0 Ratings
10.0

Marin Software

100%
6 Ratings

Availability

Blueshift

N/A
0 Ratings
9.0

Marin Software

90%
2 Ratings

Support Rating

Blueshift

N/A
0 Ratings
10.0

Marin Software

100%
11 Ratings

Online Training

Blueshift

N/A
0 Ratings
9.0

Marin Software

90%
1 Rating

Implementation Rating

Blueshift

N/A
0 Ratings
9.8

Marin Software

98%
10 Ratings

Likelihood to Recommend

Blueshift Labs

I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.
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Marin Software

It's well suited when you have to integrate it with another data source, like an FTP for example. The dimensions you can assign to campaigns or ad group levels help for easier performance management and reporting. What makes it difficult is that everytime you need to update anything on the account, you can't use the publisher but have to do it through Marin. This makes the whole process very time consuming and causes more mistakes. Also if you have paused anything on the publisher and you don't remember to sync marin after, all changes on the publisher will get lost if you make new changes on marin
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Pros

Blueshift Labs

  • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
  • Integration with Segment and other apps
  • Retargeting with dynamic content pulled from data feeds / catalogs
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Marin Software

  • Marin is a self-serve platform. You can tailor your campaigns per your preference/convenience/needs. You can customize your view, see % changes, create custom columns depending on your Key Performance Indicators, and set any sort of dimensions and labels that will help you filter for your campaigns on a daily basis.
  • Bidding and changes to destination URLs can be done through mass edits within the UI, without having to upload bulk-sheets. You push any changes from Marin to the Engines, and can also pull in your changes from Bing/AdWords engines by syncing your campaigns as well. The system will not publish anything you do not manually post until Midnight PST. You can copy paste straight from your excel bulksheet into the uploading tool (or upload the document through unicode text).
  • The Administrative log keeps track of all changes, and keeps users (through their logins) accountable for any edits. This way, you can filter for your name, and find the edits that you made, just to double check your work, or to make sure you are publishing the correct changes. There is a keyword- group- and campaign-level history/settings log, where you can see the name of the user who created, edited, published, paused, activated, deleted, etc. any item.
  • You can set up alerts that will help you manage accounts: anything from active campaigns with 0 ad copy, to finding keywords in low ad positions.
  • If you push duplicate keywords, the system will reject them, keeping our accounts from getting clouded due to human error. There is no need to download existing keywords or groups and use their keyword or group IDs to make any edits--instead, editing is a breeze because the system detects the new changes automatically. The only need for IDs is when making edits to creative.
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Cons

Blueshift Labs

  • Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
  • Ability to move customers easily from one campaign to another with one click
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Marin Software

  • Support. They are addressing this currently, and things seem to have improved lately, but we were experiencing long delays in getting support tickets addressed.
  • New Google Shopping campaigns will not even show in the tool. Old PLA campaigns are fine however.
  • Random missing data. Typically this happens after an update, but we've seen data missing in various clients. Usually logging a support ticket and having Marin Support rerun a backend process resolves the issue.
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Pricing Details

Blueshift

Starting Price

Editions & Modules

Blueshift editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Marin Software

    Starting Price

    Editions & Modules

    Marin Software editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      Blueshift Labs

      We're not in the mood to start this process over at this time. A lot of hard work went into it.
      Read full review

      Marin Software

      I've used Marin Software now at three separate companies where I evaluated the platform along with several other internal partners. In each case, we did make the decision to renew based on our positive experience with the app and the customer support we received at the Enterprise level. Especially when we had complex integration questions or faced the change to Google's enhanced campaigns - Marin worked closely with us to make the transition seamless.
      Read full review

      Usability

      Blueshift Labs

      No answers on this topic

      Marin Software

      Marin Software's usability is bar none in the paid search world. All that said, I think Marin Software only appears superior because all the tools in the space provide extremely subpar support. Kenshoo is so complex that I don’t know think half the people that work there know how to use it.
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      Support Rating

      Blueshift Labs

      No answers on this topic

      Marin Software

      The times that I have had to contact Marin support, they have been very helpful. When I spoke with them on the phone, they walked me through the process to be able to resolve the issue that I had, The gentleman walked me through all the steps and easily helped me resolve the issue that I had.
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      Online Training

      Blueshift Labs

      No answers on this topic

      Marin Software

      Interactive helpful videos, summaries, and quizzes help a user learn the platform in demo-mode. The only challenge was that once you clicked certain buttons per instructions, you couldn't necessarily go back to retake notes without redoing the entire module.
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      Implementation Rating

      Blueshift Labs

      No answers on this topic

      Marin Software

      As I said previously I would just highly recommend everyone being hands on during implementation to make sure everyone knows how to use the product. Marin Software does an excellent job with training and answering questions so this is not a significant insight however it makes the process easier in the long run
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      Alternatives Considered

      Blueshift Labs

      Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward
      Read full review

      Marin Software

      Marin is a must have for any enterprise-level PPC account. The time savings from task automation and the very sophisticated bidding platform can help any advertiser or agency effectively scale any account. In both AdWords and Bing, the bulk editing and automated bidding features are less reliable and prone to error. The interfaces are also unnecessarily complicated and outdated. While Google Analytics is a great tool, there are no features that tie true revenue data into these interfaces, limiting the amount you can really optimize around ROI.
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      Return on Investment

      Blueshift Labs

      • Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.
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      Marin Software

      • It has definitely increased employee efficiency because we run on Yahoo Gemini, Bing, and Google. If we had to optimize/report per engine, it would take hours and hours each week.
      • I think it's made optimizations less of a daunting task in my daily routine. I've been able to pinpoint where our ROI suffers and work from there in a matter of minutes.
      • The customer service has gotten better and could still be improved. Our Marin rep used to be horrible at returning messages but once he got support, we were able to implement a ton more pixels and betas.
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