Blueshift vs. Tealium Customer Data Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Blueshift
Score 7.8 out of 10
Mid-Size Companies (51-1,000 employees)
Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.N/A
Tealium Customer Data Hub
Score 8.7 out of 10
Enterprise companies (1,001+ employees)
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.N/A
Pricing
BlueshiftTealium Customer Data Hub
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BlueshiftTealium Customer Data Hub
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BlueshiftTealium Customer Data Hub
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
BlueshiftTealium Customer Data Hub
Tag Management
Comparison of Tag Management features of Product A and Product B
Blueshift
-
Ratings
Tealium Customer Data Hub
8.2
12 Ratings
6% below category average
Tag library00 Ratings9.012 Ratings
Tag variable mapping00 Ratings8.012 Ratings
Ease of writing custom tags00 Ratings8.012 Ratings
Rules-driven tag execution00 Ratings9.012 Ratings
Tag performance monitoring00 Ratings4.511 Ratings
Page load times00 Ratings8.911 Ratings
Mobile app tagging00 Ratings8.05 Ratings
Library of JavaScript extensions00 Ratings9.911 Ratings
Best Alternatives
BlueshiftTealium Customer Data Hub
Small Businesses
Mautic
Mautic
Score 9.1 out of 10
Klaviyo
Klaviyo
Score 8.9 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.6 out of 10
SALESmanago
SALESmanago
Score 8.8 out of 10
Enterprises
Iterable
Iterable
Score 8.5 out of 10
Bloomreach Commerce Experience Cloud
Bloomreach Commerce Experience Cloud
Score 8.7 out of 10
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User Ratings
BlueshiftTealium Customer Data Hub
Likelihood to Recommend
7.7
(6 ratings)
8.8
(86 ratings)
Likelihood to Renew
10.0
(1 ratings)
10.0
(15 ratings)
Usability
-
(0 ratings)
9.6
(11 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(3 ratings)
Support Rating
-
(0 ratings)
9.2
(39 ratings)
Online Training
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(2 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.0
(1 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
Professional Services
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
BlueshiftTealium Customer Data Hub
Likelihood to Recommend
Blueshift Labs
I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.
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Tealium
Tealium Customer Data Hub is great for situations where you want to collect data from a front end data layer and then route it to multiple data tools, or if you need the ability to transform the values collected before sending. There is a tremendous amount of customizability. It has also been good for tag management of marketing/advertising tags/pixels, but could use a little improvement with regards to putting many tags on the same page. If your situation requires a lot of complexity to the marketing tags, it is still very possible to do with Tealium Customer Data Hub, but could be less complicated. Luckily, Tealium Customer Data Hub's support crew is excellent and really will partner with us and help us succeed.
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Pros
Blueshift Labs
  • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
  • Integration with Segment and other apps
  • Retargeting with dynamic content pulled from data feeds / catalogs
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Tealium
  • Simple tag management that is tough to beat. So many solutions that are incredibly simple to setup and gather data for.
  • Security around the data is key and Tealium excels in this area.
  • The speed impact of the tag setup is key to optimizing and allowing our web properties to run more effectively, which is a better experience for the end user.
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Cons
Blueshift Labs
  • Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
  • Ability to move customers easily from one campaign to another with one click
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Tealium
  • Tealium Customer Data Hub is powerful, but it has a significant learning curve. Users with JavaScript experience, developers (with a solid understanding of browser Dev Tools), and technical minded people will learn it more quickly.
  • Some of the documentation seems lacking. My biggest complaint is that the documentation may explain things, but often is missing clear examples. If I had some clear examples, I could possibly avoid opening tickets for tech support.
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Likelihood to Renew
Blueshift Labs
We're not in the mood to start this process over at this time. A lot of hard work went into it.
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Tealium
Tealium continues to impress us with their focus on innovation and continuous improvement. Their support team makes use feel as though we are their one and only client. They exceed our expectations from both a product and people perspective, so we have no reason to look elsewhere!
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Usability
Blueshift Labs
No answers on this topic
Tealium
Tealium iQ Tag Management System does exactly what it is intended for, it manages vendortags. Changes can be made to websites and apps in minutes. The frontend is well structured, updates are easy to carry out, and Tealium support is available at all times.
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Reliability and Availability
Blueshift Labs
No answers on this topic
Tealium
It's been flawless as far as I am concerned.
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Performance
Blueshift Labs
No answers on this topic
Tealium
Great user interface. Easy to use. Very responsive.
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Support Rating
Blueshift Labs
No answers on this topic
Tealium
Support team has always been great at addressing issues or questions, by providing answer or escalating it internally to the right individual. reply response time has been always reasonable. Some responses are responded with documentation doc but in some instances the question require a non-generic answer that can create a back-and-forth conversation.
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Online Training
Blueshift Labs
No answers on this topic
Tealium
Did what we needed to onboard us onto the platform
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Implementation Rating
Blueshift Labs
No answers on this topic
Tealium
Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
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Alternatives Considered
Blueshift Labs
Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward
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Tealium
Tealium Customer Data Hub can use 1P IDs and that is the main reason we selected it. with hindsight it was a good choice in this respect Tealium Customer Data Hub can process and forward event data via api, which AAM cannot AAM connectors can be set up with a few clicks whereas Tealium Customer Data Hub connectors require support from an engineer aam machine learning tools infer a score after every event so can be used for onsite single session use cases, whereas Tealium Customer Data Hub ML infers at end of session, so is only really useful for paid media / retargeting use cases Tealium Customer Data Hub's visitor stitching approach is broad brush and irreversible; AAM allows you to merge customer profiles at your discretion depending on the use case
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Contract Terms and Pricing Model
Blueshift Labs
No answers on this topic
Tealium
Like anything it could be cheaper but we still feel we get value from it.
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Scalability
Blueshift Labs
No answers on this topic
Tealium
Never had an issue, scales as we use it.
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Professional Services
Blueshift Labs
No answers on this topic
Tealium
Very easy to work with and relatively cost effective
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Return on Investment
Blueshift Labs
  • Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.
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Tealium
  • There has been a near immeasurable return on customer data and improvement of our quality for our physical products due to be in tune with the customer. This has changed our way of doing things for the better to gain a better flow and overall workplace experience.
  • A negative is that Tealium AudienceStream becomes harder to manuever and use data analytics for when a database has been existing for a fairly large amount of time. It goes from an agile ship to a huge vessel that takes many components to be able to move.
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ScreenShots

Blueshift Screenshots

Screenshot of Single Customer ViewScreenshot of Advanced SegmentationScreenshot of Multi-Channel Customer JourneysScreenshot of Personalized RecommendationsScreenshot of Campaign Performance ReportingScreenshot of Single Customer View

Tealium Customer Data Hub Screenshots

Screenshot of Data Supply ChainScreenshot of Data LayerScreenshot of Connector MarketplaceScreenshot of Live Event TrackingScreenshot of AudienceStream Dashboard