Bombora vs. BrandWell

Bombora is the perfect tool for anyone looking to understand their B2B customer and their buyer's journey better. Companies produce tons of content - and pay lots of money creating and then amplifying it too. But is it really what the customer is interested in? Now you don't have to guess, you can know thanks to company surge data.

Incentivized

Anyone looking to update or add long form content on their website would greatly benefit from using Content at Scale! I can't imagine not using it for our business. Keep in mind you will need to edit what it produces. In our experience we could not have published without editing. They offer great resources to assist you with the best way to edit and ways to use the tool in general

Incentivized

• Intent topics, as well as the clusters tied to them, have enabled our PMMs to be more granular with specific workloads that are based on industry.
• The "Account Intent" option within the "Insights" tab allowed us to look specifically into historical data tied to current activities that we were experiencing with that account.

Incentivized

• Produces Long Form Blog Content
• Produces Blog Content with Table of Contents
• Provides FAQs and Embedded Schema Code
• Has a Great Training Program.

• Downloading intent data and trying to use it outside of their environment is tricky because the data is essentially one large worksheet. We want to overlay the data with our own data but joining it all together is tricky. Our data comes from D&B so the names provided by D&B don't always match what we get from Bombora so account matching is not very clean.
• Customer service is a bit hit or miss. I worked with an account rep to try and resolve it but she couldn't. However, she did open a ticket with the Bombora help desk to try and get me answers. I waited more than a week and got no answer. I followed up and the reply was the original owner of the ticket is out and the new ticket owner was wondering if I had rerun the report to see if the problem went away.
• Despite having a self-service type set up for the dashboards and reports, trying to understand what exactly needs to be filled in isn't always easy. The data doesn't match up with what we download so trying to compare the dashboards/reports to the extract is next to impossible?! It shouldn't be this way.

Incentivized

• There was some trouble when the Shopify Integration was first launched. I think that has been resolved.
• We are trying to use our custom tone. It seems to have trouble with that. I may need to seek more instruction on how to instruct it properly.
• There have been times when replies from support were too slow for our time lines.

Incentivized

I give Bombora an 8 as they do intent well for now. Not a 10 because again its a one trick pony where there are other platforms like ZoomInfo that offer intent as well plus so much more. From an end user perspective, I'd like Bombora to build out first party intent data capabilities to combine into the scoring.

Incentivized

Our CSM team is always available for us to meet with via an outreach click to book an invite and we have standing meetings. They met with us on day 1 of implementation and had us up and running that evening. They even go to the lengths of matching industry tenured folks with us to help us move faster.

There is a room for improvement in a layman's perspective as it was difficult for our to understand things during training and had to rearrange sessions.

Incentivized

Liked the implementation, however there is a still room for improvement for the support needed in overall implementation

Incentivized

Bombora doesn't give you a token for the number of accounts that are populated. You can search and request as many as you'd like. With other platforms, they provide you a token, and if you use all your tokens for the month, then you have to wait til next month.

Incentivized

While I continue to SurferSEO for it's Audits, Grow Flow and other SEO related functionalities, Content at Scale has proven to be the better choice for producing content, with input from SurferSEO (and other tools) helping to select topics.

Jasper was a great tool, but I was looking for a more one shot solution to producing long form content than Jasper provided. I've produced a huge variety of other kinds of content with Jasper, including a book!, but it took a bit more effort.

Need improvement in places such as visualisation & UX

Incentivized

• Bombora played a big role in us proving the effectiveness of ABM for our organization and had a huge impact on us gaining approval for a full ABM platform.
• Bombora helped us identify key target accounts that brought great net new business to our company.

Incentivized

• Content at scale is very affordable.
• I have gained SEO rankings very quickly.
• I never expected the benefit of our domain authority raising 10 points in such a short time.

Incentivized