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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bonterra EveryAction

    Score8.4 out of 10
    N/ABonterra EveryAction enables nonprofits to increase efficiency, optimize supporter and prospect interactions, and raise more money by providing expansive fundraising, digital, and organizing tools on a unified CRM.N/A

    Neon CRM

    Score5.9 out of 10
    Small Businesses (1-50 employees)
    Neon CRM is a nonprofit relationship management platform for small and midsize nonprofits, used to make and maintain the personal connections that drive sustainable growth. By centralizing a nonprofit’s data and tools, Neon CRM helps teams save on manual work, deepen relationships with their supporters, and grow their impact. Key Features: Donor Management: Neon CRM provides a 360-degree view of supporters, automatically capturing every…

    $99

    per month

    Pricing
    Bonterra EveryActionNeon CRM
    Editions & Modules
    No answers on this topic
    Neon CRM
    $99
    per month
    Offerings
    Pricing Offerings
    Bonterra EveryActionNeon CRM
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptional$349 one-time fee
    Additional Details
    More Pricing Information
    Community Pulse
    Bonterra EveryActionNeon CRM
    Considered Both Products
    Bonterra
    Chose Bonterra EveryAction
    Enormously better than neon. Classy is great but does not have CRM and email functionality.
    Incentivized
    Chose Bonterra EveryAction
    NEON - EveryAction is better.
    Incentivized
    Chose Bonterra EveryAction
    We evaluated different Salesforce options and a lot of others.

    EveryAction stood out for price and features - particularly we liked the sync-up with the VAN which I forgot to mention before.
    Incentivized
    Neon One LLC
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    150 Answers
    60%
    Would buy again
    3 Answers
    Delivers good value for the price
    93%
    Delivers good value for the price
    113 Answers
    No answers on this topic
    Happy with the feature set
    93%
    Happy with the feature set
    151 Answers
    60%
    Happy with the feature set
    3 Answers
    Lived up to sales and marketing promises
    86%
    Lived up to sales and marketing promises
    77 Answers
    No answers on this topic
    Implementation went as expected
    79%
    Implementation went as expected
    75 Answers
    No answers on this topic
    Features
    Bonterra EveryActionNeon CRM
    Communications and Marketing
    Comparison of Communications and Marketing features of Bonterra EveryAction and Neon CRM
    Feature
    Bonterra EveryAction
    -
    Ratings
    Neon CRM
    1.2
    2 Ratings
    139% below category average
    Constituent engagement and marketing00 Ratings1.52 Ratings
    Social listening00 Ratings1.01 Ratings
    Digital advocacy enablement00 Ratings1.01 Ratings
    Reporting and Analytics
    Comparison of Reporting and Analytics features of Bonterra EveryAction and Neon CRM
    Feature
    Bonterra EveryAction
    -
    Ratings
    Neon CRM
    1.8
    2 Ratings
    111% below category average
    Reporting and data visualization00 Ratings1.02 Ratings
    Wealth screening00 Ratings2.62 Ratings
    Fundraising and Events
    Comparison of Fundraising and Events features of Bonterra EveryAction and Neon CRM
    Feature
    Bonterra EveryAction
    -
    Ratings
    Neon CRM
    1.4
    2 Ratings
    120% below category average
    Online donation options00 Ratings3.12 Ratings
    Event registration and ticketing00 Ratings1.01 Ratings
    Text and phone donations00 Ratings1.01 Ratings
    Volunteer shift management00 Ratings1.01 Ratings
    Mobile event check-in00 Ratings1.01 Ratings
    Security and Platform
    Comparison of Security and Platform features of Bonterra EveryAction and Neon CRM
    Feature
    Bonterra EveryAction
    -
    Ratings
    Neon CRM
    1.5
    2 Ratings
    125% below category average
    Role-based user permissions00 Ratings2.62 Ratings
    Mobile access00 Ratings1.01 Ratings
    Integrations00 Ratings1.01 Ratings
    Best Alternatives
    Bonterra EveryActionNeon CRM
    Small Businesses
    Agentforce 360 for Nonprofits
    Score8.6 out of 10
    Agentforce 360 for Nonprofits
    Score8.6 out of 10
    Medium-sized Companies
    DonorPerfect
    Score8.4 out of 10
    DonorPerfect
    Score8.4 out of 10
    Enterprises
    Ellucian CRM Advance
    Score5 out of 10
    Ellucian CRM Advance
    Score5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Bonterra EveryActionNeon CRM
    Likelihood to Recommend
    8.6
    (162 ratings)
    1.0
    (12 ratings)
    Likelihood to Renew
    1.1
    (5 ratings)
    1.0
    (1 ratings)
    Usability
    3.5
    (6 ratings)
    1.0
    (1 ratings)
    Availability
    8.7
    (154 ratings)
    -
    (0 ratings)
    Performance
    8.5
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    1.9
    (8 ratings)
    1.0
    (3 ratings)
    Online Training
    10.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.1
    (151 ratings)
    4.0
    (1 ratings)
    Configurability
    5.7
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.9
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Bonterra EveryActionNeon CRM
    Likelihood to Recommend
    Bonterra
    Bonterra EveryAction is a good CRM to use if your company has institutional fundraisers, grants, and individual fundraising, as it is suited to manage the processes that go along with all of those. I've heard that SalesForce has more functionality than Bonterra EveryAction, but I think that Bonterra EveryAction has plenty to learn and is extremely useful.
    Incentivized
    Read full review
    Neon One LLC
    If you are looking for a quick and easy database option, which integrates breezily with email clients like MailChimp and Constant Contact, and has built-in credit/debit card processing capabilities, NeonCRM is a very good option. An affordable alternative to Salesforce or Raiser's Edge, it does lack some of their "bells and whistles" but gets the job done. On the one hand, Neon features a shallow learning curve and solid user interface, and is web based and mobile friendly. On the other hand, Neon might not be totally appropriate for large or national level organizations because some of the reporting seems less "robust" than pricier alternatives...
    Incentivized
    Read full review
    Pros
    Bonterra
    • One stop shop for creating newsletters, sending them out to mailing lists, and tracking analytics (including donations).
    • Grants management (we are able to track funds received, reports due, and all points of contact associated with a given donor organization).
    • Contact records (the new contact record feature makes it easy to find past donation history, demographic information, survey responses, communication preferences, etc. for a given contact. We are also able to import information from our donor prospect software into the contact record so everything is in one place).
    Incentivized
    Read full review
    Neon One LLC
    • NeonCRM allows you to build events, take registrations, and customize those events. Customizations include different ticketing options, add-ons, promotions, etc.
    • NeonCRM does a good job helping you track donors' activities/engagements.
    • It also provides a variety of reporting mechanisms - from dashboard snapshots to graphical reports - that allow you to review programs at a glance or in-depth.
    Incentivized
    Read full review
    Cons
    Bonterra
    • Although Targeted Emails features is nice, I faced a lot of challenges with the formatting and editing text as a new user.
    • With forms, it would be great to have options to create as signing-up (categories are editable instead of set)
    Incentivized
    Read full review
    Neon One LLC
    • Learning the ropes is largely accomplished by reading manuals and watching videos. I don't learn that way. I'd much prefer to be shown. I guess I'm old school.
    • They can be stingy with the customer support. We bought the big package and I still wind up going back to my salesperson to help me cut through any red tape to get what I need.
    Incentivized
    Read full review
    Likelihood to Renew
    Bonterra
    We will never us EA, nor recommend them to another org, simply based on their failed promises to deliver training, on-boarding and then charging our account during our free 3 month period, then after cancelling the contract their legal department tried to force us to sign a cancellation agreement that barred us from writing reviews, making comments, etc!
    Incentivized
    Read full review
    Neon One LLC
    Neon CRM was difficult and frustrating to use without IT experience, and way to costly for the a small to mid-sized nonprofit. We believe that we lost donors due to the inaccurate report system in Neon CRM
    Read full review
    Usability
    Bonterra
    It's just so easy--there isn't a lot of techy lingo or graphics, so a regular person can log in and have a sense of what does what. There might be a few terms you need to learn, but everything is in common English so you can almost always find what you're looking for.
    Incentivized
    Read full review
    Neon One LLC
    The Neon CRM system is confusing (we had to watch video tutorials and html code to understand many of the features, many of which we did not need). Around 2022, Neon started to go downhill. Bells and whistles were added that were of no benefit (to our nonprofit) and the system became even harder to use
    Read full review
    Reliability and Availability
    Bonterra
    The only issue I have had with availability is when I don't have my work phone with me, which prevents me from providing a multi-factor authentication code to access the portal. Other than that, I have not had an issue with availability or outages.
    Incentivized
    Read full review
    Neon One LLC
    No answers on this topic
    Performance
    Bonterra
    Will not go higher than 8 because of how often I end up locked out
    Incentivized
    Read full review
    Neon One LLC
    No answers on this topic
    Support Rating
    Bonterra
    I feel like product support and training should go hand in hand. Having to pay $5k to learn how to use a database is absolutely ridiculous and should be offered with the cost of your database, as it is with every other database I've ever used in the last 10 years of my career. With that being said, once I took the training, I found that the support was much more available. Having training and support behind a paywall is bad business in my opinion
    Incentivized
    Read full review
    Neon One LLC
    As stated before, they push you to read the manual or watch the video when what I want is a human being to walk/talk me through it. Like I said, maybe I am old school but that's how I learn. It's been a challenge.
    Incentivized
    Read full review
    Online Training
    Bonterra
    They went through all the features and explained in easy-to-digest details what features the system had. They were also responsive to questions we had. We were able to check in with the support team after training and received prompt followups that helped supplement the training after we had real-world experience using the system.
    Incentivized
    Read full review
    Neon One LLC
    No answers on this topic
    Implementation Rating
    Bonterra
    It natively integrated with NGP Van extremely well. it also integrated very well with our zoom platform and our use of the Mobilize platform. The bulk upload feature allowed us to move large amounts of initial data into the platform easily. The removal of duplicates was also a fairly easy task.
    Incentivized
    Read full review
    Neon One LLC
    We had to hire someone to implement our donors into Neon CRM
    Read full review
    Alternatives Considered
    Bonterra
    Nation Builder—I would say this is a very pared-down version of VAN that requires extensions and outside software to do about 80% of what VAN can do natively. NB does have a better geocoding system that can geocode a location with just the address and does not require coordinates.
    Incentivized
    Read full review
    Neon One LLC
    It works. It's easy to customize for nonprofit and industry-specific categories. It does what it does well, and integrates with platforms that specialize in those areas rather than trying to be everything to all users.
    Incentivized
    Read full review
    Scalability
    Bonterra
    It just works whenever we need it. We'd grown our list and scaled up substantially since buying the product and have had no issues.
    Incentivized
    Read full review
    Neon One LLC
    No answers on this topic
    Return on Investment
    Bonterra
    • Communicating with your audiences at a regular pace is a good thing, and Bonterra Development + Digital makes that easy enough to do. We see lower-than-normal open rates for our industry (per one study I read), but our overall reach is better than had we nothing. It's hard to give the credit for that to Bonterra Development + Digital.
    Incentivized
    Read full review
    Neon One LLC
    • Positive: Neon allows us to track, analyze, and optimize our fundraising efforts and outcomes. It is critical to our success.
    • Positive: Neon works easily with our website, making donations easy for the donor.
    • Positive: Neon is affordable in comparison with similar products.
    • Negative: Neon is not well known (yet) so each new employees will probably need to learn it from scratch.
    Incentivized
    Read full review
    ScreenShots

    Bonterra EveryAction Screenshots

    Screenshot of Bonterra Que. Bonterra Que is a strategic consultant, powered by AI, built directly into EveryAction. Que helps users to raise more, simplify workflows, and save valuable staff time. It’s built right into the fundraising and engagement platform, so there are no APIs or exports required, and data stays secure. It doesn’t just advise, it acts, providing outputs based on fundraising best practices and your data, with clear logic behind every insight.Screenshot of a Contact Record. See the full story behind every supporter. EveryAction’s unified contact record gives your team a 360° view of donor and advocate history across email, mobile, giving, and engagement, providing the insight to engage more meaningfully at every stage.Screenshot of Email Campaigns. Create and launch targeted, data-driven email campaigns with ease. With built-in A/B testing, dynamic personalization, and AI-powered content suggestions, EveryAction helps you connect with the right supporters at the right time.Screenshot of Mobile Messaging. Reach supporters where they are. EveryAction’s mobile messaging tools let you send broadcast texts, automate reminders, and drive higher conversion with 98% open rates and seamless integration into your campaigns.Screenshot of Advocacy Forms. Drive impact with modern, high-performing advocacy forms. EveryAction achieves 99.6% message deliverability to legislators by prioritizing website comment forms, helping you mobilize the right supporters to take meaningful action.Screenshot of Donation Forms. Boost donor conversion with customizable, mobile-optimized donation forms. EveryAction’s forms include built-in AI to recommend ask amounts and recurring gift upgrades based on giving history, helping you increase revenue with less manual work.

    Neon CRM Screenshots

    Screenshot of Email Builder: Elevates appeals, newsletters, and other communications with mobile-responsive emails, multi-column layouts, text block editor and full email preview while building.Screenshot of Fundraising Dashboard: Aggregates fundraising data in one place to analyze various campaigns, performance, progress, and comparisons to other years and campaigns.Screenshot of Workflow Automation: Automated workflows that take care of redundant administrative tasks, with workflows to define triggers, audience, and the action to be performed.Screenshot of Reporting: Comprehensive reporting features to pull a variety of reports. By selecting the data source of interest and the fields needed, Neon CRM provides reports to analyze and share with key stakeholders.Screenshot of Donation Form Themes: Drag and drop themes for donation pages matched to the brand with customization.Screenshot of Volunteer Management: To understand the ways that people want to give support, and to track and manage volunteer sign-ups, projects, and time.