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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bound

    Score10 out of 10
    N/ABound (formerly Get Smart Content) is a website segmentation and targeting platform that enables marketers to read a website visitor's digital body language and serve relevant content based on the person's stage in the buying journey. Using behavioral, demographic, and firmographic data, Bound creates personalized web experiences for both anonymous and known website visitors to increase the effectiveness of marketing efforts and dramatically reduce the buyer's path to conversion. Bound partners…N/A

    Unbounce

    Score8.2 out of 10
    Mid-Size Companies (51-1,000 employees)
    Unbounce is a landing page and conversion platform that helps marketers and agencies build, test, and optimize pages without waiting on a designer or developer. Unbounce AI applies design, copy, and conversion fundamentals, and the vendor states that it draws on insights from 2.5 billion conversions from real landing pages. Built-in A/B testing, AI traffic routing, and dynamic text replacement support page optimization. The vendor states that more than 15,000 customers use Unbounce, including…

    $29

    per month

    Pricing
    BoundUnbounce
    Editions & Modules
    No answers on this topic
    Starter
    $29
    per month up to 5 pages
    Build
    $99
    per month
    Experiment
    $149
    per month
    Optimize
    $249
    per month
    Offerings
    Pricing Offerings
    BoundUnbounce
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional Details—All plans include: Unlimited conversions, Unlimited subdomains, 1000+ integrations, Built-in AI copywriting, and Customer support. Discount available for annual pricing.
    More Pricing Information
    Community Pulse
    BoundUnbounce
    Considered Both Products
    Bound Systems, Inc.
    No answer on this topic
    Unbounce
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    71%
    Would buy again
    15 Answers
    Delivers good value for the price
    No answers on this topic
    83%
    Delivers good value for the price
    15 Answers
    Happy with the feature set
    No answers on this topic
    86%
    Happy with the feature set
    18 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    74%
    Lived up to sales and marketing promises
    14 Answers
    Implementation went as expected
    No answers on this topic
    90%
    Implementation went as expected
    18 Answers
    Features
    BoundUnbounce
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Bound and Unbounce
    Feature
    Bound
    9.7
    1 Ratings
    14% above category average
    Unbounce
    -
    Ratings
    a/b experiment testing10.01 Ratings00 Ratings
    Split URL testing9.01 Ratings00 Ratings
    Multivariate testing9.01 Ratings00 Ratings
    Multi-page/funnel testing10.01 Ratings00 Ratings
    Cross-browser testing10.01 Ratings00 Ratings
    Mobile app testing9.01 Ratings00 Ratings
    Test significance10.01 Ratings00 Ratings
    Visual / WYSIWYG editor10.01 Ratings00 Ratings
    Advanced code editor10.01 Ratings00 Ratings
    Page surveys10.01 Ratings00 Ratings
    Visitor recordings9.01 Ratings00 Ratings
    Preview mode10.01 Ratings00 Ratings
    Test duration calculator10.01 Ratings00 Ratings
    Experiment scheduler9.01 Ratings00 Ratings
    Experiment workflow and approval10.01 Ratings00 Ratings
    Dynamic experiment activation9.01 Ratings00 Ratings
    Client-side tests10.01 Ratings00 Ratings
    Server-side tests10.01 Ratings00 Ratings
    Mutually exclusive tests10.01 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Bound and Unbounce
    Feature
    Bound
    9.8
    1 Ratings
    11% above category average
    Unbounce
    -
    Ratings
    Standard visitor segmentation10.01 Ratings00 Ratings
    Behavioral visitor segmentation10.01 Ratings00 Ratings
    Traffic allocation control9.01 Ratings00 Ratings
    Website personalization10.01 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Bound and Unbounce
    Feature
    Bound
    9.4
    1 Ratings
    7% above category average
    Unbounce
    -
    Ratings
    Heatmap tool10.01 Ratings00 Ratings
    Click analytics10.01 Ratings00 Ratings
    Scroll maps9.01 Ratings00 Ratings
    Form fill analysis10.01 Ratings00 Ratings
    Conversion tracking8.01 Ratings00 Ratings
    Goal tracking9.01 Ratings00 Ratings
    Test reporting9.01 Ratings00 Ratings
    Results segmentation10.01 Ratings00 Ratings
    CSV export10.01 Ratings00 Ratings
    Experiments results dashboard9.01 Ratings00 Ratings
    SEO and Conversion Optimization
    Comparison of SEO and Conversion Optimization features of Bound and Unbounce
    Feature
    Bound
    -
    Ratings
    Unbounce
    7.7
    18 Ratings
    25% above category average
    Landing page A/B testing:00 Ratings9.217 Ratings
    Dynamic page text replacement00 Ratings8.712 Ratings
    Real-time analytics dashboard00 Ratings5.717 Ratings
    SEO tools00 Ratings6.915 Ratings
    Optimization recommendations00 Ratings7.915 Ratings
    Best Alternatives
    BoundUnbounce
    Small Businesses
    Google Optimize
    Score6.7 out of 10
    Instapage
    Score9.8 out of 10
    Medium-sized Companies
    Wingify Experimentation (formerly AB Tasty)
    Score8.5 out of 10
    Instapage
    Score9.8 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BoundUnbounce
    Likelihood to Recommend
    10.0
    (5 ratings)
    7.8
    (55 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.0
    (10 ratings)
    Usability
    -
    (0 ratings)
    8.5
    (7 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    1.0
    (5 ratings)
    Implementation Rating
    -
    (0 ratings)
    6.0
    (1 ratings)
    User Testimonials
    BoundUnbounce
    Likelihood to Recommend
    Bound Systems, Inc.
    I think the customer service and relationship we have with Get Smart Content is great
    Read full review
    Unbounce
    As I am using this platform for a long time, I believe I am happy with the services I am getting from this outstanding software. It has made my landing page experience better than ever without any coding knowledge to apply. It has upgraded my business in a positive direction and I believe I am using this software for many years to come.
    Incentivized
    Read full review
    Pros
    Bound Systems, Inc.
    • Connects easily with other APIs such as Demandbase and Google Analytics.
    • Easily create segments.
    • Easily create segmented content.
    Incentivized
    Read full review
    Unbounce
    • AB testing is simple to set up. Clone a page make your changes and pit one or more against each other. Set the number of views and you're told the winner once the test is done. Simple
    • Tracking code is easy to add. Follow the straightforward instructions in the back end
    • Easy to add multiple domains to your account. So you can use the landing pages you build on numerous sites if you so desire
    Incentivized
    Read full review
    Cons
    Bound Systems, Inc.
    • When you set up a campaign you should be able to set up content while in the campaign.
    • You should be able to set up new segments while in the campaign.
    Incentivized
    Read full review
    Unbounce
    • One of the cons of Unbouncewas the learning curve. We are very familiar now with the ends and outs but in the beginning, it would have been super helpful to have some sore of learning up front.
    • The pricing structure is not great for our particular organization. We will never need unlimited page views but we do often need more landing pages we make it work but the pricing model could be improved.
    • The reporting could be a little better. We supplement with some of our own trackings but for the most part, the reporting from Unbounce is a basic level understanding of how the page is performing.
    Incentivized
    Read full review
    Likelihood to Renew
    Bound Systems, Inc.
    No answers on this topic
    Unbounce
    The nonprofit discount makes it so affordable that my client was happy to continue their subscription all year round. They have used it to build landing pages to capture expressions of interest for their next recruitment window. It hasn't quite produced the sort of results we were hoping for, but I'm not sure that's Unbounce's fault.
    Incentivized
    Read full review
    Usability
    Bound Systems, Inc.
    No answers on this topic
    Unbounce
    Unbounce made it easy for my team to build landing pages for website and email. We gained valuable A/B testing insights and gathered information from visitors effectively converting them to leads. The Editor is straight forward and I was able to learn to use it on my own without instruction. CRM integration was easy and consistently worked.
    Read full review
    Support Rating
    Bound Systems, Inc.
    No answers on this topic
    Unbounce
    Unbounce customer support is very strong. We have been able to connect with them via email and telephone mediums. They are very knowledgeable and can effectively help resolve difficult problems that are slowing us down. Overall Unbounce customer support is very professional. Our wait times have always been small or at least reasonable.
    Incentivized
    Read full review
    Implementation Rating
    Bound Systems, Inc.
    No answers on this topic
    Unbounce
    Choose a subdomain that is appropriate for multiple types of pages. You don't want to have to keep changing it. Think about using Google Tag Manager to manage your Google Analytics code and event tracking. Build one landing page to completion. Then make a copy of it if you need to create variant pages.
    Incentivized
    Read full review
    Alternatives Considered
    Bound Systems, Inc.
    It has the inability to export subject line or ISP complaints that require manual pulling by each campaign when needed. Results from variable tests are also reported only as a percentage of chosen KPI (opens, clicks, etc.). There's no ability to see hard numbers from the tests or other metrics to determine the statistical significance or unintended results (maybe opens increased per the test, but we saw clicks or conversions were lower). On the other hand, Bound performs absolutely great.
    Incentivized
    Read full review
    Unbounce
    Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce and unbounce really leads in the category of nice templates and quickness to a production landing page with much better options and integrations.
    Incentivized
    Read full review
    Return on Investment
    Bound Systems, Inc.
    • We have seen more traffic going to revenue generating sites after using Get Smart Content. I'm not sure of the dollar amount since that's a separate department, but traffic increasing is great.
    • Engagement on our internal site has increased after implementing Get Smart Content. We are getting more views, comments and likes on our content than before.
    Read full review
    Unbounce
    • Unbounce has positively impacted PPC Director's ability to provide clientele with the service of building informative, relevant, and high-converting landing pages. For instance, the traceable effectiveness of landing pages built by PPC Director in Unbounce remains directly correlated to long-term client retention.
    Incentivized
    Read full review
    ScreenShots

    Bound Screenshots

    Screenshot of Campaign viewScreenshot of Segment viewScreenshot of Segment list

    Unbounce Screenshots

    Product screenshotProduct screenshotScreenshot of 100+ Landing Page TemplateScreenshot of Responsive Drag-and-Drop Landing Page BuilderScreenshot of Account Overview and Testing Features (Smart Traffic and A/B Testing)Screenshot of AMP Landing Page Templates