Likelihood to Recommend Branch well suited: Branch links are perfecting for embedding into our email service provider (SendGrid), paid media channels (Facebook, Google, ASA), organic media (Instagram, Facebook, content marketing, referral) and push notification platform (OneSignal) to be able to evaluate actions taken from users that clicked on those branch links. No matter the data from these links, they are accurate and are easily exported to our database and CRM to determine ROI, and find weak points in our major funnels.
Read full review Beneficial for creating a quarterly report of top-quality campaign data sources for the company's marketing department, integrated with networks and publications. It is a marketing solution that is being used to manage and analyze data from mobile application campaigns. You're also helping employees accomplish difficult tasks while keeping company data protected.
Read full review Pros Click tracking: it integrated well with Facebook, Google, Clevertap, product, etc. to allow multiple stakeholders to use this one platform for tracking. Sale attribution: it has a robust fraud detection and event deduplication in place to attribute sales correctly. Smart URL: it offers different deeplinks to support basic user platforms, thus making the URL behavior smart and personalized for users. Referrals: it's a ready-made platform to easily launch your refer and earn program, with all checks of fraud detection in place. Social sharing: it offers various goats and cards for how a link will appear on various social media channels if shared, which is particularly helpful for marketing teams. Read full review Kochava is a full attribution tracking system that includes the ability to track mobile apps and browser versions. It has a well-organized dashboard that provides us with useful information. Read full review Cons Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app https://www.acetutor.io, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections. Read full review Hard to pull reporting often tracking issues, and advertisers seem to have a hard time integrating lack of visibility on many events, and poor fraud detection Read full review Usability It's very usable. Multiple teams in the company are using it, and it never takes more than 5 mins to explain to someone how to use this.
Read full review Not user friendly, poor reporting.
Read full review Support Rating We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix.
Read full review They have been a bit slow in responding, that's the only reason for the low rating. Otherwise, they are smart and helpful.
Read full review Alternatives Considered Branch's links are the most consistent in the mobile space. They work across desktop and mobile, where
AppsFlyer and
Deeplink 's didn't consistently perform in both places. Branch's measurement is more consistent across all customer touch points as well, which gives our marketing and growth teams the answers they need without any struggle.
Read full review It is a wonderful option with favorable virtues to be applied in the company's marketing process, it allows us to obtain information through consultation and analysis, they are attentive and friendly when offering their service and support, it also includes functions such as a fraud tool for the management of push consent, very useful for additional reports in analysis teams, is also competitive because it is providing adequate payment alternatives.
Read full review Return on Investment Branch had given a profound impact on the way our users share their content. Users now have more easy access to content created. Users feel more motivated in creating content because they know that it is easy to share and get their content in the eyes of the target public. Read full review Kochava is important because it helps us to study and track smart connections useful for evaluating the success of the marketing process. Kochava provides us with several benefits, including the ability to collect all campaign performance data, as well as the ability to measure how much money we spend on our campaigns. We can also use Kochava's app links and QR codes to boost our conversion. Kochava's BI and third-party solutions provide real-time analytics and excellent reporting. Read full review ScreenShots