Brand24 vs. eClincher

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brand24
Score 8.6 out of 10
N/A
Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors. It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites. Some of the key features…
$99
per month
eClincher
Score 7.6 out of 10
N/A
eClincher aims to be the most powerful, complete and intuitive social media management software. According to the vendor, the product is designed to help users, businesses, and agencies manage social media presence with one platform, and offers the following capabilities: advanced publishing publishing automation (queues, RSS feeds, recycle evergreen content) engagement with unified social inbox & live social feeds monitoring content…
$49
Pricing
Brand24eClincher
Editions & Modules
Individual
$99
per month 1 user
Team
$179
per month Unlimited users
Pro
$249
per month Unlimited users
Enterprise
$499
per month Unlimited users
Basic
$49.00
Premier
$99.00
Agency
$199.00
Enterprise
$599.00
Offerings
Pricing Offerings
Brand24eClincher
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Features
Brand24eClincher
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Brand24
-
Ratings
eClincher
7.0
5 Ratings
9% below category average
Boolean keyword searches00 Ratings7.04 Ratings
Filtering out noise/spam00 Ratings7.04 Ratings
Broad channel coverage00 Ratings7.05 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Brand24
-
Ratings
eClincher
6.0
6 Ratings
28% below category average
Content planning and scheduling00 Ratings8.06 Ratings
Audience targeting00 Ratings1.03 Ratings
Content optimization00 Ratings9.04 Ratings
Workflow management00 Ratings6.06 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Brand24
-
Ratings
eClincher
6.3
5 Ratings
25% below category average
Automated routing and prioritization00 Ratings7.05 Ratings
Customer interaction histories00 Ratings4.83 Ratings
Bulk actions00 Ratings7.05 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Brand24
-
Ratings
eClincher
1.0
3 Ratings
154% below category average
Lead generation00 Ratings1.01 Ratings
Content marketing00 Ratings1.13 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Brand24
-
Ratings
eClincher
6.8
6 Ratings
22% below category average
Twitter00 Ratings7.05 Ratings
Facebook00 Ratings8.06 Ratings
LinkedIn00 Ratings6.05 Ratings
Google+00 Ratings9.93 Ratings
Instagram00 Ratings8.05 Ratings
Pinterest00 Ratings8.03 Ratings
YouTube00 Ratings1.03 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Brand24
-
Ratings
eClincher
4.0
6 Ratings
65% below category average
Campaign success analytics00 Ratings4.05 Ratings
Real-time tracking00 Ratings4.06 Ratings
Account management
Comparison of Account management features of Product A and Product B
Brand24
-
Ratings
eClincher
4.5
6 Ratings
58% below category average
Role-based user permissions & privileges00 Ratings8.06 Ratings
Mobile access00 Ratings1.16 Ratings
Best Alternatives
Brand24eClincher
Small Businesses
BrightLocal
BrightLocal
Score 7.8 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Brandwatch
Brandwatch
Score 8.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Brandwatch
Brandwatch
Score 8.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Brand24eClincher
Likelihood to Recommend
8.2
(9 ratings)
1.0
(6 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
-
(0 ratings)
1.0
(2 ratings)
Support Rating
-
(0 ratings)
1.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Brand24eClincher
Likelihood to Recommend
Brand24
Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.
Read full review
eClincher, Inc.
Best suited for a marketer that cares about reports, needs a social media management platform and doesn't want to pay more for a more aesthetically pleasing version of a platform with the same or less functionality, such as Hootsuite or Sprout Social. For a social media marketer that wants to automate some of their postings, the queues feature is great for this functionality. Not best suited for beginners to social media, as their platform is best utilized with someone familiar with the industry that knows what they are doing. Their chat support team is very good though, but this type of individual might find themselves spending a lot of time on the platform.
Read full review
Pros
Brand24
  • The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
  • The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
  • Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to
Read full review
eClincher, Inc.
  • eClincher supports nearly every social network and connects to a large number of sources (blogs, bit.ly, Google Analytics, Google My Business). This makes workflow tremendously easy.
  • Posting Groups. At higher levels of service, eClincher allows you to set-up individual brand accounts. My agency isn't at that level, so we utilize eClincher's posting groups to make 1-click groups that post to all of the profiles for each client. This allows us to quickly post a cohesive message across all channels.
  • Workflow management: eClincher adds plenty of additional tools to make your workflow fast. Connections to free stock photo services make it easy to add generic pictures to your content. Google Analytics and bit.ly can keep track of statistics and measure success. The Inbox allows you to handle all your clients' accounts from one screen (including comments, messages, reviews, and more). The Feeds and Influencers tabs allow you to understand your market and what's being said. Altogether, eClincher makes a 1-app solution for Social Media Management.
Read full review
Cons
Brand24
  • The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.
Read full review
eClincher, Inc.
  • It's not very visually appealing, but this is not a dealbreaker.
  • The reporting features could definitely use some work. I still get more value from the native SNS pages, but this is quickly changing. They removed the "export to CSV" functionality, but they plan to reintroduce it soon. As mentioned previously, they really respond to criticism well and update the tool constantly.
  • The inbox could use some work. I don't like being directed offsite to view certain comments deemed "requests for further info" when they could just easily display them there.
Read full review
Likelihood to Renew
Brand24
No answers on this topic
eClincher, Inc.
Unless the price of eClincher moves to a point where it is too much to justify, I don't see any reason why we wouldn't continue to use eClincher for our agency. The value at this price-point is unbelievable and we'd be foolish to move to a pricier program purely for the sake of slicker graphics or UI. eClinchers pricing is fantastic, and is only matched by its functionality—it matches or beats any of the major Social Media Manager SaaS programs out there for a fraction of the cost. This tool is great for growing agencies, but would also be useful for any marketing department or large agency that wants to streamline their social media workflow.
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Usability
Brand24
No answers on this topic
eClincher, Inc.
Its usability was good until they changed their plans and stopped their LTD program for its early adopters who helped raise the tool by giving it positive reviews. I don't think eClincher is ethical in any sense based on the recent actions.
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Support Rating
Brand24
No answers on this topic
eClincher, Inc.
[In my experience,] due to the fact that they did a bait and switch on their plans and blamed AppSumo for the lifetime program ending is simply wrong. [I believe that] it's unethical to get support and reviews from their early adopters then take the plan away later.
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Implementation Rating
Brand24
No answers on this topic
eClincher, Inc.
Be patient. eClincher isn't perfect and has some software issues. These issues will be exacerbated if you get frustrated or have a slow connection. If something "breaks" or locks up, just refresh the page and re-do that step. It may take your team a couple weeks to get use to using the new system. Once they've gotten the hang of it, I'm sure they'll love the amount of time they save. I'd recommend taking your time with the set-up. Though there aren't a lot of steps to get everything squared away, you can break the process into small chunks to make sure you're managing your time. To just hook-up all the social accounts, it may only take an hour or so. But, if you want to set-up all the extra tools (such as user accounts, listening feeds, posting groups, schedules, etc.) it'll take longer. I think it took around a day to set-up completely, but your mileage my vary.
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Alternatives Considered
Brand24
I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
Read full review
eClincher, Inc.
There are loads of social scheduling tools out there. I was using Buffer but then found it was limited in terms of listening and reporting so I started to look at a more professional software. I tried Hootsuite but hated the interface, way too busy with the primary focus being on feeds rather than scheduling. Sprout Social I found clunky and hard to use. eClincher was recommended to me by a friend. I think the interface (desktop and mobile) is easy to use but what sets it apart is its support - the live chat is brilliant.
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Return on Investment
Brand24
  • Positive: We can respond to customers in a reasonably realistic timeframe.
  • Positive: We get updates from old content that has new activity.
Read full review
eClincher, Inc.
  • Makes it much easier to manage our social publishing
  • Makes it much easier to manage our social engagement
  • Makes it much easier to manage our social reporting
Read full review
ScreenShots

Brand24 Screenshots

Screenshot of the web-based dashboard that provides actionable customer insights, email alerts, influencer analysis, automated & customized PDF reports, and infographics. Brand24 can be used to measure key metrics around buzz and sentiment.Screenshot of Brand24 collecting real-time social data. It is designed to keep track of online conversations about a brand and its products.Screenshot of The analytics dashboard.Screenshot of Influencer tab.

eClincher Screenshots

Screenshot of eClincher Publishing/Draft workspaceScreenshot of eClincher Inbox/Assignment/Tags workspaceScreenshot of eClincher Analytics workspaceScreenshot of eClincher Reporting workspaceScreenshot of eClincher Content Curation workspace