Braze vs Customer.io

Likelihood to Recommend

Braze is great if you fully utilize the options and properly integrate with your platforms. There is a reason why it's the top customer engagement (CEM) platform out there. If properly handled it can be a powerhouse but if only minimally used it can be overwhelming. More certifications and personalized training would be helpful to grow user adoption.

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Mark McRae

Senior Software Quality Assurance Engineer

The Christian Broadcasting NetworkBroadcast Media, 1001-5000 employees

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If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.

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Santiago Valdés

Cofounder / Marketing, Growth, Technology, Experience

VestuáRetail, 11-50 employees

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Feature Rating Comparison

Braze

Customer.io

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Braze

Customer.io

Dashboards

Standard reports

Custom reports

Pros

Personalized customer journey
Consolidation of marketing tools to bring multi channel communications under one roof and allowing each of them to talk to each other.
The Braze community. This not only helps with idea generation, but makes a great place to network and grow your team.
The Customer Success team is world class. They reply to anything and everything we send them promptly and with actual answers.

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Jackson Yomogida

Marketing Manager

Dave - Banking For HumansInternet, 51-200 employees

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Workflow building and management.
Extremely flexible and integrates easily with other services.
Solid email builder.
Webhook makes it easy to send and receive data in event-driven contexts.
Support for liquid makes highly detailed personalization possible in every message.

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Joel McLean

Growth Product Manager

First.Real Estate, 51-200 employees

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Cons

If you do not have a solid understanding of your product instrumentation and Braze, it will be difficult to be effective with it initially.
You need to spend some time learning about the platform as some aspects are not self-explanatory so you need to rely on other documentation or guidelines they have (i.e. how to find your instrumentations - need to find it by adding quotations marks, etc).

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Verified User

Employee in Information Technology

Information Technology and Services Company, 10,001+ employees

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I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)

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Ted Bennett

User Engagement

AppcuesComputer Software, 11-50 employees

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Support Rating

Braze 8.2

Based on 40 answers

Braze is an extremely robust tool with a short learning curve. Building out new lifecycle strategies and campaigns was extremely simple. While there are a lot of functionalities, no CRM/ESP service will ever have every feature that all of their competitors have. Braze does a great job with listening to their customers and adding new features onto the roadmap.

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Victoria Quang

CRM Manager

BirdInternet, 201-500 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

Usability - If you are experienced with ESPs, Braze is simple and straightforward to learn after an initial exploration into the tool.Tooling, Products, and Features - Braze is a robust tool that enables my team to build complex lifecycle marketing programs without needing support from product/engineering. We can easily target users with email, push notifications, in-app messages, webhooks, SMS, and more all in one place.

If there is ever a product that is missing/could be improved, the Braze team will listen to our needs and incorporate suggestions into their product roadmap.

-Customer Service: The Customer Success team is so responsive and helpful - some of the best I've ever worked with. They will provide suggestions, feedback, workarounds (if needed), and recommendations to improve your efficiency and strategy. I'd highly recommend a CSM as well. The only other tools that I've used that come close to my satisfaction with Braze are Oracle Eloqua and Listrak - however, neither of those options are a good fit for my current company where push, sms, and in-app messages are needed.

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Verified User

Team Lead in Marketing

Transportation/Trucking/Railroad Company, 501-1000 employees

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Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.

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Sean Anderson

Director of Operations

MyTimeInternet, 11-50 employees

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Return on Investment

Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.

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Jennifer Rudin

Growth / Nurture Strategist

IBMInformation Technology and Services, 10,001+ employees

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Fast testing for new products to specific groups. It saves a lot of time and money.
Removed workload from marketing = more time to make it better.
Better contact with specific groups, seeing a increase in sales because of this.

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Mike Koolwijk

Marketing Automation & SEO Specialist

Klantenfabriek.nlMarketing & Advertising, 1-10 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Optional

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

Rating Summary

Braze

Customer.io

Braze

Customer.io

Braze

Customer.io

Feature Rating Comparison

Email & Online Marketing

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Reporting & Analytics

Dashboards

Standard reports

Custom reports

Pros

Cons

Support Rating

Alternatives Considered

Return on Investment

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Support Rating

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