Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and brands. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns.
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DashThis
Score 8.2 out of 10
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DashThis is a digital marketing reporting tool with no complicated "extra" stuff. DashThis integrates with over 30+ data sources, and also has a CSV File Manager that helps users add any other data they might want to include in dashboards. According to the vendor, customer support is a top priority. DashThis provides a dedicated member of their team that makes sure users are up and running in no time, and is always available to answer questions whenever needed. Prices are…
$38
per month
Netcore Cloud
Score 8.6 out of 10
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Netcore Cloud’s Customer Engagement & Experience platform (formerly known as Netcore Smartech) is presented as a one-stop growth platform that enables marketers, growth, and product managers to drive conversations with customers across multiple touchpoints. Backed by AI/ML, Netcore Cloud enables website and mobile app brands to fuel omnichannel growth. The platform offers: - Actionable unified customer profiles by stitching user data from…
Braze is a fantastic tool if you're looking to build a large number of CRM journeys using complex canvas structures and maximising use of customer data to segment and personalise. There are numerous tools to ensure each channel is maximising impact and engagement. Braze offers great features for testing, managing message frequency and control groups and using dynamic attributes and liquid code. If you're looking to limit your use to single-send campaigns with no or few automations, I don't think this is the right tool. From my experience, many Braze users also use external tools for analytics rather than Braze's native analytics.
I have used DashThis with all my clients, because it is the fastest, easiest, and best-developed reporting platform. I have tried Google Data Studio and many other reporting integrations, but they just don't have the speed or capabilities of DashThis. With in-depth filtering, you can create reporting modules not available in any other dashboard, like deep source-medium targeting or landing page data, etc. Whatever data you need, you can get access. Their API integrations are increasing all the time, and if they don't currently connect to something, request access.
This platform seems to be a perfect one for email marketing, newsletters, tracking of emails, etc. I've heard it's also a good platform for lead management, their scorring and grading, lead nurturing, building product related tracking such as API integration, retention cohorts, flows, etc. however, haven't tried that part personally.
Canvas feature has been really good for creating customer journey paths and long-term messaging campaigns.
They have been addressing feature requests to continue to improve the Canvas feature. One of the simplest but most-handy features is allowing Delay steps wait for a very specific date on a calendar -- so you can plan seasonal campaigns or when you have evergreen-style drip campaigns it allows for avoiding public holidays/etc.
The catalog feature provides a lot of use-cases and flexibility for personalizing comms or customizing comms for whitelabeled versions of our standard comms (for our B2B2C scenarios).
We use the catalog as a repository of our B2B2C brand info, messaging customization - it basically allows us to offer a whitelabeled configurable version of our optimized automated in-life comms in the branding of our b2b customers.
Enabling GIF/videos to be directly uploaded on to Braze's platform
Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
Ability to track duplicate user profiles within the entire audience segment
Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
It is an easy-to-understand platform, thanks to its design and accessibility. You can, for example, easily find any users and their data, check exact volumes of segments, follow the history of messages sent, and create reports. We can connect Braze with other platforms for analysis or email design (Snowflake, Hightouch, Stripo...).
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
It's really well explained, there are lots of documentation about all topics. When we want to perform in a specific area, there are always a dedicated path. For each new feature, there is always some videos explaining the purpose and the new functionalities. Also I used to do the certification which allows me to show my achievements in my business environment.
Braze is just the best one when it comes to aesthetics and usability, which matter when you're working every day, making complex or even simple changes to highly contextual campaigns for multiple stakeholders. Even without following tutorials, you just get it instantly and start crafting journeys very quickly. And they continue to keep adding new features at a rapid pace, so credit where it's due.
Netcore Smartech offers much wide range of products and services instead of just the ones related to Marketing. It offers lead management, their scoring and the sales cycles which the Sales teams can also use in future. Also, it offers a lot more integrations and automations which can sincerely help sales teams define their flow and daily processes.
