Braze vs. Sinch

Braze is the go-to solution for businesses that offer its services and products through apps. It is a comprehensive tool that will provide you with an easy and quick way to orchestrate conversion and engagement communications and tests. Both product and marketing teams will be able to deliver amazing InApps and Notifications without any help or supervision from tech teams and developers (tech help is needed for implementation and tool evolution only). Braze can also deliver messages to websites and through web push, however, if you do not own an app, I may suggest you pursue other CRM tools.

Sinch is well suited if you believe communication is the solution to 99% of problems in this world. Lack of communication builds issues that can easily be avoided with clear and transparent communication. Emails/ in-app notifications, the not immediate and always causes a delay since it depends on the user's internet connection. On the other hand, SMS is a service, which reaches every individual immediately and without fail. Therefore, Sinch shall be utilised by every company to make sure immediate communication is enabled.

• Is constantly improving all its features.
• Cares a lot for the final user and its usability, in my case I'm constantly getting asked about feedback to improve several features.
• Is really easy to use, and the documentation and LAB are really helpful if you are starting with Braze.
• Has a strong community, where anyone can ask everything and other peers can contribute.

• Performance
• Support
• SMS

• Braze could offer more tier based cost effective solutions for users who only integrate minimally.
• I think the the ability to understand how users patterns can be utilized is powerful but could be made more robust yet usable.
• Reporting without exporting to a CSV perhaps a more cloud-based reporting option.

• Improved UI for easier navigation to the owned short codes and status of their certification.
• List of carrier requirements for certification (i.e. keywords).
• Language and character do's and don't's for specific routes.

We have direct support from our account manager and success manager practically around the clock when things come up that are urgent. They're even helping me post open roles for my team on internal job boards within the Braze team.

Braze is a MUCH simpler interface than the Adobe Campaign. However, it is hard to argue that they both have the same functionality. Adobe Campaign is for a MUCH more technical team whereas Braze has a much easier user interface. I would definitely recommend Braze for small to medium-sized customers.

mBlox compares in SLA and QoS to other top tier aggregators. We interconnect with several vendors who provide wholesale enterprise level SMS and MMS services like mBlox, and they all compare around the same. Quality of service is key, and we've found them to be no greater, and no worse than their competitors.

• Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
• Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
• Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.

• Positive return on investment