BrightEdge vs. Centrical

BrightEdge is great for large companies and large SEO teams since it's pricey but worth it if you have a large team or organization using it. For small businesses, I would use a different tool like Semrush because of the price and the variety of tools it offers.

Incentivized

It is appropriate and I am sure it will meet your organization's needs if you are looking for an end to end Learning Management System, where you can design and upload content for your different programs. Centrical is also highly recommended if you are looking to gamify programs. Another strong point is performance management as it allows for real-time KPI information and analysis and for some precision on-demand learning. It does not have a plug and play course catalog, so it isn't a solution if you are looking for a catalog of courses for employee development.

Incentivized

• Instant - Keyword research tool is by far our team's favorite item on the platform
• DataCube - We are able to uncover competitive gaps and hone in on specific sets of pages using filters containing our business product assortment attribute.
• Professional services have been attentive when asking for changes

• User-friendly platform for both admins and end users
• Scalable and compatible with desktop, laptop, tablet, and mobile devices
• Strong customer success team behind their product

Incentivized

• The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
• I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
• The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.

Incentivized

• Integration with more platforms through API
• More in-depth support articles at their database for narrative config/design
• More plug and play narrative options for beginners

Incentivized

I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.

Because it depends on the feature, it's either easier or not to use. Some of them, not being particularly friendly, I no longer use, and I focus on the ones where insights are easy to understand and data seems well-elaborated.

Incentivized

Overall, this is a great product, with many flexible and value-add characteristics. The variety of flavors it offers to configure learning and performance management solutions from scratch, together with a strong team behind it and the appropriate support channels, make this an ideal option for most organizations.

Incentivized

This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.

There is a dedicated support team available and a support platform 24/7. Tickets are worked on quickly and a sense of urgency is understood by the provider. Feedback is taken into consideration, and one thing that makes a huge difference for me is the fact that there is a product development team that constantly reaches out and enhances the product to adapt to clients' needs.

Incentivized

For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.

While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.

We selected Centrical especially because of the ease to configure and how you may integrate compelling narratives into your programs. It makes a big difference to add personality to it. You may use the "out of box" options, but also you can configure your own based on your needs. This user-friendly platform is also guaranteed to be secure and compliant to PCI standards, which makes a huge difference.

Incentivized

• We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
• With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.

Incentivized

• Increase in Learner Satisfaction NPS Scale Score
• Increase in Learner Engagement
• Higher quality of Learning Design with this authoring tool
• Impact to performance KPIs and shorter time to competency

Incentivized