What users are saying about
135 Ratings
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Score 8.7 out of 100
20 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

BrightEdge

Brightedge is the benchmark platform for keyword research, bar none. Beyond that, their customer and in our case agency support is unparalleled. I've never worked with a vendor or partner with this much invested in the continued use and training of their product. Our customer support team is truly a partner in our business, and in invaluable as such. Regarding new business, not only has Brightedge literally referred clients to us, but they go above and beyond to help us win new business while trusting us to recommend, sell, spec, and implement their platform with the right amount of support.
Cole Mauer | TrustRadius Reviewer

Google PageSpeed Insights

Google PageSpeed Insights is well suited for scenarios where you want to optimize your website in terms of speed or loading time when the website is developed using code, or WordPress, or any other host where you have the capability to do technical customization. however, Google PageSpeed Insights might not be so useful while your website is on CMS platforms like Wix, where the capability to do technical customization is limited. Still, Google PageSpeed Insights is a great tool for any site to see their score and do basic optimizations according to it.
Siddhant Tripathi | TrustRadius Reviewer

Feature Rating Comparison

SEO

BrightEdge
8.7
Google PageSpeed Insights
7.6
Keyword analysis
BrightEdge
9.1
Google PageSpeed Insights
6.0
Backlink management
BrightEdge
8.4
Google PageSpeed Insights
SERP ranking tracking
BrightEdge
9.5
Google PageSpeed Insights
Page grader
BrightEdge
8.5
Google PageSpeed Insights
7.0
Competitive analysis
BrightEdge
9.0
Google PageSpeed Insights
8.0
Site audit / diagnostics
BrightEdge
7.7
Google PageSpeed Insights
9.0
Site recommendations
BrightEdge
8.3
Google PageSpeed Insights
8.1
Task management
BrightEdge
8.8
Google PageSpeed Insights

SEO Channels

BrightEdge
8.7
Google PageSpeed Insights
8.9
Local SEO
BrightEdge
8.6
Google PageSpeed Insights
8.0
Social SEO
BrightEdge
8.3
Google PageSpeed Insights
9.0
Mobile SEO
BrightEdge
8.6
Google PageSpeed Insights
9.0
Global SEO
BrightEdge
9.4
Google PageSpeed Insights
9.5

SEO Platform & Account Management

BrightEdge
9.4
Google PageSpeed Insights
9.5
Multi-domain support
BrightEdge
9.2
Google PageSpeed Insights
10.0
Integration with web analytics tools
BrightEdge
9.6
Google PageSpeed Insights
9.0

Pros

BrightEdge

  • Strong analytics
  • Integrates with other tools
  • Instant provides real time research, ranking and recommendations
  • The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
  • Education and career growth opportunity‚ÄĒconstantly providing ways to connect with others in the industry, user groups, events, and conferences
  • Onboard process is very thorough and customized
Christina Lepore | TrustRadius Reviewer

Google PageSpeed Insights

  • Measure page loading time
  • Compared loading times against Google's benchmarks
  • Identifies opportunities for web page performance improvements
  • Identifies sub-optimal web page attributes that slow down page loading
  • Compare performance on mobile and desktop devices easily
Josh Bender | TrustRadius Reviewer

Cons

BrightEdge

  • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
  • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
  • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
Anonymous | TrustRadius Reviewer

Google PageSpeed Insights

  • The suggestions for improvement can be technical for non-developers.
Lindsay Halsey | TrustRadius Reviewer

Likelihood to Renew

BrightEdge

BrightEdge 10.0
Based on 35 answers
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
Jay Corcoran | TrustRadius Reviewer

Google PageSpeed Insights

No score
No answers yet
No answers on this topic

Usability

BrightEdge

BrightEdge 10.0
Based on 10 answers
Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.
Ron Weber | TrustRadius Reviewer

Google PageSpeed Insights

Google PageSpeed Insights 10.0
Based on 1 answer
It's a free, easy to use tool
Lindsay Halsey | TrustRadius Reviewer

Support Rating

BrightEdge

BrightEdge 9.5
Based on 14 answers
Working in a large company with limited internal resources for SEO, BrightEdge has been incredible! The tool itself gives you everything you need and MORE but my BE team I work with has been like an extra arm to my internal team, always there to help in any way possible
Anonymous | TrustRadius Reviewer

Google PageSpeed Insights

Google PageSpeed Insights 1.0
Based on 1 answer
There is no support from Google for the tool.
Lindsay Halsey | TrustRadius Reviewer

Implementation Rating

BrightEdge

BrightEdge 8.3
Based on 2 answers
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
Jay Corcoran | TrustRadius Reviewer

Google PageSpeed Insights

No score
No answers yet
No answers on this topic

Alternatives Considered

BrightEdge

We were using agencies for this work in the past and we were not having the feedback and help that we had been expecting from them. We were just paying money with getting nothing in return. We decided to bring this in-house and because of a past relationship with BrightEdge we turned back to them and dove right in. This has been the best decision we could have made. While it does take time and has added responsibilities to our day, we now have total control over changes and fixes to our SEO strategy.
Shane Adair | TrustRadius Reviewer

Google PageSpeed Insights

I think GTmetrix has some feedback that PageSpeed doesn't provide, but Google's tool is easier overall and has a better user experience; also offers compressed images, CSS, and javascript files if that's the case. Also, Google has extensive documentation to help you better understand what can be done to improve your grade.
Carlos Eduardo de Souza | TrustRadius Reviewer

Return on Investment

BrightEdge

  • We have seen a small increase of keywords ranked on Google since we implemented BrightEdge.
  • There has been very little ROI that we have been able to tie to BrightEdge.
  • There has been very little impact on our business objectives that can be attributed to BrightEdge.
Anonymous | TrustRadius Reviewer

Google PageSpeed Insights

  • Google PageSpeed Insights does have a good ROI in most cases, however it depends on the type of website we have built or running the test on.
  • Google PageSpeed Insights has a particularly a well ROI for cloud hosted websites on platforms like AWS, Wordpress, GoDaddy, etc.
  • The ROI for websites hosted on certain CMS platforms might different, but it is still worth it, because of the scores and possibility basic or even little optimization.
Siddhant Tripathi | TrustRadius Reviewer

Pricing Details

BrightEdge

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google PageSpeed Insights

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

BrightEdge
9.3
Google PageSpeed Insights
9.5

Likelihood to Renew

BrightEdge
10.0
Google PageSpeed Insights

Usability

BrightEdge
10.0
Google PageSpeed Insights
10.0

Support Rating

BrightEdge
9.5
Google PageSpeed Insights
1.0

Implementation Rating

BrightEdge
8.3
Google PageSpeed Insights

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