Likelihood to Recommend BrightEdge has been a long-standing partner with us. I have had 10 years of experience with using their platform. It is a very large robust platform that allows us to find the information we need and quickly. Unfortunately with the company being so large, they are unable to make quick changes and customers suggested enhancements as quickly as other platforms.
Read full review As I am a content marketer, every day I have to fight to get top-ranked for my articles. So, SEO should be perfect. For my content side of SEO, MarketMuse is a lifesaver to me. It helps me to plan my content, get the score of my content, and the suggestion to optimize my articles. It saves my time and money too.
Read full review Pros Strong analytics Integrates with other tools Instant provides real time research, ranking and recommendations The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences Onboard process is very thorough and customized Read full review Availability of content inventory on MarketMuse makes it easy to measure the quality of the content before uploading or updating it. With AI-generated content, I am able to write and upload content like a pro that has high-ranking keywords. Identifying key topics and subtopics while creating content to upload on the blog saves a lot of time. Read full review Cons The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio. I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve. The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches. Read full review Would be nice if the connect feature was domain swappable A better way to save and import queries would be nice Having some writing tool integrations would be nice Read full review Likelihood to Renew I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
Read full review Usability Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.
Read full review Support Rating This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.
Read full review The support I have received from all MarketMuse staff at each step of the process has been excellent. They are very friendly, quick to assist, and also provide really good training to teach you how to use their product. Additionally, their own blog is a wealth of information regarding different aspects of content marketing, from articles to video interviews.
Read full review Implementation Rating For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
Read full review Alternatives Considered While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.
Read full review MarketMuse is more cost-effective than
BrightEdge and does more for writers and editors that are strictly focused on content. It keeps people in one system after their first draft. Writers and editors do not need to go into multiple tools to look things up manually, saving valuable time. This enables them to produce more content more quickly.
Read full review Return on Investment We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings. With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018. Read full review Competitor research and keyword research has enabled us to determine the best content to improve our SEO. Improving the brand of our agency on search engines has enabled us to reach more buyers. Creating high-ranking SEO content has improved digital marketing in the cloud that turns prospects into buyers. Read full review ScreenShots