BrightEdge vs. Perplexity

BrightEdge has been a long-standing partner with us. I have had 10 years of experience with using their platform. It is a very large robust platform that allows us to find the information we need and quickly. Unfortunately with the company being so large, they are unable to make quick changes and customers suggested enhancements as quickly as other platforms.

Perplexity is helpful when you want auto-code generation for day-to-day problem scenarios such as Powershell script to accomplish a task, Code to invoke a REST API, Class generation from JSON/XML data, etc. It is also helpful when you want to correct or optimize code that you have self-written. Perplexity might not be best suited for scenarios when you need 100% accuracy without your self-verification of correctness.

Incentivized

• Strong analytics
• Integrates with other tools
• Instant provides real time research, ranking and recommendations
• The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
• Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
• Onboard process is very thorough and customized

Incentivized

• Research the company that my prospects work for.
• Research background on my prospects.
• Combine those two and come up with about one page on how to approach them based on the space (persona) I created.

Incentivized

• The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
• I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
• The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.

Incentivized

• Image generation is not upto mark
• Data analysis for excel is way off
• Getting insights on data not available online is hard
• Need to embed like copilot in assisting day to day activities

Incentivized

BrightEdge has provided our company with more than any other tool/platform could dream of. We've been extremely happy with its use, and have really tailored our strategies and internal workflow around the data in BrightEdge. I could not imagine having a successful, streamlined SEO service without BrightEdge

Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.

It's great, but doesn't necessarily feel like it adds enough value over using CoPilot, ChatGPT, or whichever generative AI tool your business already uses. Time will tell if this model continues to be developed, and whether it remains competitive with the other big models out in the industry, and innovating features and integrating more use cases fast.

Incentivized

This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.

For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.

BrightEdge has better reports and customizable charts and is better for larger teams. Semrush, you have to pay per user, but it does give you access to a variety of tools. BrightEdge is more focused on SEO, but the tools they have are great, and some of them are the most accurate and thorough.

Incentivized

I think they both do well. I use ChatGPT for some pre-created GPTs. So because I use them for different functions, it's hard to compare them head-to-head. I also use an Abacus, which I like a lot. Overall, they are all good, but I have different use cases for each one.

Incentivized

• SEO as best source of deals in Q1 2024.
• An increase of organic traffic of 30% after using Brightedge to identify keywords to build articles for a blog.
• 20% increase in visits to listings of or marketplaces after refining descriptions with the right keywords.

Incentivized

• Increases efficiency
• Saves costs (e.g. for creation of creative content)
• Frees up time that can be used for other productive actions

Incentivized