BrightEdge is My Main Enterprise SEO Tool
October 19, 2020

BrightEdge is My Main Enterprise SEO Tool

Ron Weber | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with BrightEdge

BrightEdge was chosen as our enterprise SEO tool. It's primarily used for the SEO team of 2 inside the Digital Marketing department but there are other users such as development and IT. We purchased it to help aid us in achieving better SEO results, an edict for the company, and a reason why investments were made in bringing SEO talent in-house.
  • Keyword research
  • Competitive research
  • Technical SEO
  • Reporting
  • Analysis
  • Trending
  • Keyword selection and management
  • Landing page optimization
  • Global SEO
  • Recommendation engine
  • Set up takes time
  • Only as good as your SEO talent
  • Only as good as what you put into it
  • Helped me to elevate my SEO Program
  • Improved search imprint by double-digits
  • Landed 30% more keywords on Page #1
  • Driven significantly more traffic
  • Closed significantly more leads
All SEO tools offer something a little different but BrightEdge comes pretty close to having everything I need. I can track links, review technical issues, and assign them to my staff. Reporting is top-notch too. I chose them because of my familiarity with them on the enterprise side and the need for me to elevate my program globally. I did not have time for long learning curves and did not want just any SEO tool, I wanted the best SEO tool.
Your program comes with a client success team, and depending on what you've purchased you may have more than one person. BrightEdge's team is ready, willing and able to help you succeed. Not only on their platform but outside of it too. I have had countless reviews of SEO presentation decks and roadmaps. They go above and beyond when asked and I consider them very much a part of my team.
Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.

Do you think BrightEdge delivers good value for the price?


Are you happy with BrightEdge's feature set?


Did BrightEdge live up to sales and marketing promises?


Did implementation of BrightEdge go as expected?


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Better suited for the enterprise business and not necessarily for the SMB, BrightEdge can do a lot for your SEO program. An intuitive platform that, if set up right, can help you manage your SEO program including keywords, pages, sites, competitors, and technical performance over time. It is the right mixture of having enough key SEO tools while keeping the platform free of unnecessary bells and whistles. It makes my visits to their platforms, sometimes dozens of different times a day, more laser-focused on the tasks at hand. If there is a need to scale, take advantage of their many best-in-breed self-optimization tools and see where they are taking the SEO world but the base package is good enough for many enterprises.

BrightEdge Feature Ratings

Keyword analysis
Backlink management
SERP ranking tracking
Competitive analysis
Site audit / diagnostics
Site recommendations
Task management
Local SEO
Not Rated
Social SEO
Not Rated
Mobile SEO
Global SEO
Multi-domain support
Integration with web analytics tools