BrightEdge vs. The Search Monitor

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrightEdge
Score 8.7 out of 10
N/A
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.N/A
The Search Monitor
Score 8.0 out of 10
N/A
The Search Monitor from the company of the same name based in Orlando, Florida does, as the name suggests, as a search marketing intelligence tool based on constant monitoring of organic and paid search listings, as well as geo-targeted marketing and display ads. The Search Monitor monitors its own keywords, keeping a comprehensive library, and targets custom specified keywords as well. Inherent to the Search Monitor's capabilities is the ability to detect violations and protect one's…N/A
Pricing
BrightEdgeThe Search Monitor
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BrightEdgeThe Search Monitor
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BrightEdgeThe Search Monitor
Top Pros
Top Cons
Features
BrightEdgeThe Search Monitor
SEO
Comparison of SEO features of Product A and Product B
BrightEdge
8.6
46 Ratings
11% above category average
The Search Monitor
9.0
2 Ratings
16% above category average
Keyword analysis9.646 Ratings9.02 Ratings
Backlink management7.040 Ratings10.02 Ratings
SERP ranking tracking9.344 Ratings9.02 Ratings
Page grader8.139 Ratings9.02 Ratings
Competitive analysis9.046 Ratings9.02 Ratings
Site audit / diagnostics9.343 Ratings9.02 Ratings
Site recommendations7.846 Ratings8.02 Ratings
Task management8.541 Ratings9.02 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
BrightEdge
8.0
44 Ratings
6% above category average
The Search Monitor
8.8
1 Ratings
15% above category average
Local SEO8.635 Ratings9.01 Ratings
Social SEO8.030 Ratings8.01 Ratings
Mobile SEO6.541 Ratings9.01 Ratings
Global SEO9.034 Ratings9.01 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
BrightEdge
8.9
44 Ratings
6% above category average
The Search Monitor
9.0
1 Ratings
7% above category average
Multi-domain support8.935 Ratings9.01 Ratings
Integration with web analytics tools8.843 Ratings9.01 Ratings
Best Alternatives
BrightEdgeThe Search Monitor
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 9.5 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 9.5 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 9.1 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrightEdgeThe Search Monitor
Likelihood to Recommend
8.7
(78 ratings)
8.0
(2 ratings)
Likelihood to Renew
10.0
(35 ratings)
-
(0 ratings)
Usability
10.0
(10 ratings)
-
(0 ratings)
Support Rating
9.1
(19 ratings)
-
(0 ratings)
Implementation Rating
8.3
(4 ratings)
-
(0 ratings)
User Testimonials
BrightEdgeThe Search Monitor
Likelihood to Recommend
BrightEdge
BrightEdge has been a long-standing partner with us. I have had 10 years of experience with using their platform. It is a very large robust platform that allows us to find the information we need and quickly. Unfortunately with the company being so large, they are unable to make quick changes and customers suggested enhancements as quickly as other platforms.
Read full review
The Search Monitor
It would be less appropriate for businesses that cannot afford its services. I believe that almost any company can benefit from this but it needs to make sense financially. It is really well suited for mid-large businesses who want to target consumers through search engines and wants to stay ahead of competitors and see what keyphrases and words that they are using to better suit your content.
Read full review
Pros
BrightEdge
  • Strong analytics
  • Integrates with other tools
  • Instant provides real time research, ranking and recommendations
  • The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
  • Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
  • Onboard process is very thorough and customized
Read full review
The Search Monitor
  • Competitors bidding against our keywords
  • Threat analysis
  • Automatially sending alerts if specific metrics change
Read full review
Cons
BrightEdge
  • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
  • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
  • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
Read full review
The Search Monitor
  • Different types of alerts
  • iPad better integration
Read full review
Likelihood to Renew
BrightEdge
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
Read full review
The Search Monitor
No answers on this topic
Usability
BrightEdge
Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.
Read full review
The Search Monitor
No answers on this topic
Support Rating
BrightEdge
This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.
Read full review
The Search Monitor
No answers on this topic
Implementation Rating
BrightEdge
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
Read full review
The Search Monitor
No answers on this topic
Alternatives Considered
BrightEdge
While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.
Read full review
The Search Monitor
Search monitor gives better visibility on what competitors are doing for a bulk of keywords, while SEMRush lets you just see how strong the competition is for a specific domain/keyword.
Read full review
Return on Investment
BrightEdge
  • We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
  • With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.
Read full review
The Search Monitor
  • Easier to target locally
  • Violations have been easy to submit taking less time away from the team
  • Was able to increase SEO
Read full review
ScreenShots