BrightEdge vs. WooRank

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrightEdge
Score 8.7 out of 10
N/A
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.N/A
WooRank
Score 9.1 out of 10
N/A
WooRank offers an SEO tool to analyze websites and provide actionable insights on how they can be optimized. According to the vendor, more than 40,000 companies use WooRank. WooRank’s Web-based software generates instant website reviews that offer valuable data combined with a list of comprehensive tasks. The goal is to help businesses and online marketers achieve higher search engine rankings, convert more visitors into customers, keep track of their competitors and get…N/A
Pricing
BrightEdgeWooRank
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BrightEdgeWooRank
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
BrightEdgeWooRank
SEO
Comparison of SEO features of Product A and Product B
BrightEdge
8.6
46 Ratings
WooRank
8.4
5 Ratings
Keyword analysis9.646 Ratings8.05 Ratings
Backlink management7.040 Ratings9.05 Ratings
SERP ranking tracking9.344 Ratings10.05 Ratings
Page grader8.139 Ratings7.54 Ratings
Competitive analysis9.046 Ratings8.04 Ratings
Site audit / diagnostics9.343 Ratings7.35 Ratings
Site recommendations7.846 Ratings8.04 Ratings
Task management8.541 Ratings9.03 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
BrightEdge
8.0
44 Ratings
WooRank
6.3
4 Ratings
Local SEO8.635 Ratings4.54 Ratings
Social SEO8.030 Ratings5.04 Ratings
Mobile SEO6.541 Ratings6.54 Ratings
Global SEO9.034 Ratings9.03 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
BrightEdge
8.9
44 Ratings
WooRank
9.5
3 Ratings
Multi-domain support8.935 Ratings9.02 Ratings
Integration with web analytics tools8.843 Ratings10.02 Ratings
User Ratings
BrightEdgeWooRank
Likelihood to Recommend
8.7
(78 ratings)
9.0
(5 ratings)
Likelihood to Renew
10.0
(35 ratings)
-
(0 ratings)
Usability
10.0
(10 ratings)
-
(0 ratings)
Support Rating
9.1
(19 ratings)
-
(0 ratings)
Implementation Rating
8.3
(4 ratings)
-
(0 ratings)
User Testimonials
BrightEdgeWooRank
Likelihood to Recommend
BrightEdge
BrightEdge has been a long-standing partner with us. I have had 10 years of experience with using their platform. It is a very large robust platform that allows us to find the information we need and quickly. Unfortunately with the company being so large, they are unable to make quick changes and customers suggested enhancements as quickly as other platforms.
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WooRank
This is something WooRank has always known. In terms of on-page technical concerns, their crawler is certainly the finest and perhaps even the also in the world—save for Google itself—to provide an understandable, easy-to-read report. As part of six tiny websites, we're discovering and correcting on-page faults, particularly those that are deep within the site. There are two more things that you may do to keep an eye on your competition and your own business.
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Pros
BrightEdge
  • Strong analytics
  • Integrates with other tools
  • Instant provides real time research, ranking and recommendations
  • The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
  • Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
  • Onboard process is very thorough and customized
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WooRank
  • Suggest On-page optimization
  • Helps to rank website on Google
  • Provide In-depth insight
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Cons
BrightEdge
  • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
  • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
  • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
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WooRank
  • Does not identify the advanced problems. Most of the audits are fixed to the basic problems
  • Gives only a generic solution to the problem
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Likelihood to Renew
BrightEdge
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
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WooRank
No answers on this topic
Usability
BrightEdge
Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.
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WooRank
No answers on this topic
Support Rating
BrightEdge
This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.
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WooRank
No answers on this topic
Implementation Rating
BrightEdge
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
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WooRank
No answers on this topic
Alternatives Considered
BrightEdge
While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.
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WooRank
I prefer WooRank over SEMRush because Woorank is easy to use and has a clean interface. It also never stalls and is easy to use for everyone versus just having too much information sometimes that isn't even relevant to the improvement of the site.
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Return on Investment
BrightEdge
  • We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
  • With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.
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WooRank
  • Positive: Tells how your site is truly performing and can help dictate whether your site needs a total overhaul vs. some site fixes.
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