What users are saying about

BrightEdge vs WooRank

BrightEdge
135 Ratings
WooRank
6 Ratings

BrightEdge

135 Ratings
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Score 8.7 out of 100

Based on 135 reviews and ratings

WooRank

6 Ratings
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Score 9 out of 100

Based on 6 reviews and ratings

Likelihood to Recommend

BrightEdge

Brightedge is the benchmark platform for keyword research, bar none. Beyond that, their customer and in our case agency support is unparalleled. I've never worked with a vendor or partner with this much invested in the continued use and training of their product. Our customer support team is truly a partner in our business, and in invaluable as such. Regarding new business, not only has Brightedge literally referred clients to us, but they go above and beyond to help us win new business while trusting us to recommend, sell, spec, and implement their platform with the right amount of support.

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Cole Mauer | TrustRadius Reviewer
Cole Mauer
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WooRank

WooRank is a great marketing tool that is well suited for finding out ways to improve a website's search engine optimization. It isn't suited for much more outside of that. The only people I can see using this tool are digital marketers and website designers who are putting out really good websites.

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Rachel Hensley | TrustRadius Reviewer
Rachel Hensley
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Feature Rating Comparison

SEO

BrightEdge
8.6
WooRank
7.8
Keyword analysis
BrightEdge
9.0
WooRank
9.9
Backlink management
BrightEdge
8.4
WooRank
9.9
SERP ranking tracking
BrightEdge
9.5
WooRank
4.0
Page grader
BrightEdge
8.5
WooRank
10.0
Competitive analysis
BrightEdge
9.0
WooRank
5.0
Site audit / diagnostics
BrightEdge
7.7
WooRank
10.0
Site recommendations
BrightEdge
8.3
WooRank
7.0
Task management
BrightEdge
8.8
WooRank
7.0

SEO Channels

BrightEdge
8.7
WooRank
6.7
Local SEO
BrightEdge
8.6
WooRank
9.9
Social SEO
BrightEdge
8.3
WooRank
4.0
Mobile SEO
BrightEdge
8.6
WooRank
8.0
Global SEO
BrightEdge
9.4
WooRank
5.0

SEO Platform & Account Management

BrightEdge
9.4
WooRank
6.0
Multi-domain support
BrightEdge
9.2
WooRank
8.0
Integration with web analytics tools
BrightEdge
9.6
WooRank
4.0

Pros

BrightEdge

  • Strong analytics
  • Integrates with other tools
  • Instant provides real time research, ranking and recommendations
  • The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
  • Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
  • Onboard process is very thorough and customized

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Christina Lepore | TrustRadius Reviewer
Christina Lepore
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WooRank

  • Points our technical issues with SEO and web site optimization.
  • Gives a trackable and measurable score to set a benchmark for SEO improvements.
  • Easy to use and work with.

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Brett Doucette, ABC, MBA | TrustRadius Reviewer
Brett Doucette, ABC, MBA
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Cons

BrightEdge

  • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
  • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
  • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.

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Anonymous | TrustRadius Reviewer
Verified User
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WooRank

  • WooRank has room to approve on picking up blog posts that aren't labeled on the blog page. It should just base if they have a blog on if they are consistently updating the content on the website.
  • I wish the WooRank free version could be used on more than 10 sites in a day.

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Rachel Hensley | TrustRadius Reviewer
Rachel Hensley
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Likelihood to Renew

BrightEdge

BrightEdge 10.0
Based on 35 answers
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.

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Jay Corcoran | TrustRadius Reviewer
Jay Corcoran
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WooRank

No score
No answers yet
No answers on this topic

Usability

BrightEdge

BrightEdge 10.0
Based on 10 answers
Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.

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Ron Weber | TrustRadius Reviewer
Ron Weber
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WooRank

No score
No answers yet
No answers on this topic

Support Rating

BrightEdge

BrightEdge 9.4
Based on 14 answers
Working in a large company with limited internal resources for SEO, BrightEdge has been incredible! The tool itself gives you everything you need and MORE but my BE team I work with has been like an extra arm to my internal team, always there to help in any way possible

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Anonymous | TrustRadius Reviewer
Verified User
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WooRank

No score
No answers yet
No answers on this topic

Implementation Rating

BrightEdge

BrightEdge 8.3
Based on 2 answers
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.

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Jay Corcoran | TrustRadius Reviewer
Jay Corcoran
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WooRank

No score
No answers yet
No answers on this topic

Alternatives Considered

BrightEdge

We were using agencies for this work in the past and we were not having the feedback and help that we had been expecting from them. We were just paying money with getting nothing in return. We decided to bring this in-house and because of a past relationship with BrightEdge we turned back to them and dove right in. This has been the best decision we could have made. While it does take time and has added responsibilities to our day, we now have total control over changes and fixes to our SEO strategy.

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Shane Adair | TrustRadius Reviewer
Shane Adair
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WooRank

Great for the value. While Screaming Frog is free, it has its limitations. The marketing automation vendors have basic on-page diagnostics but do not go at depth at all into uncovering technical SEO issues.

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Brett Doucette, ABC, MBA | TrustRadius Reviewer
Brett Doucette, ABC, MBA
View all 2 answers on this topic

Return on Investment

BrightEdge

  • We have seen a small increase of keywords ranked on Google since we implemented BrightEdge.
  • There has been very little ROI that we have been able to tie to BrightEdge.
  • There has been very little impact on our business objectives that can be attributed to BrightEdge.

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Anonymous | TrustRadius Reviewer
Verified User
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WooRank

  • It has had a positive Return on Investment because it's great to run a client site before the first meeting in order to show that you are knowledgeable about their site and can go into a meeting with a list of improvements.

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Rachel Hensley | TrustRadius Reviewer
Rachel Hensley
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Pricing Details

BrightEdge

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

WooRank

General

Free Trial
Yes
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

BrightEdge
9.3
WooRank
10.0

Likelihood to Renew

BrightEdge
10.0
WooRank
—

Usability

BrightEdge
10.0
WooRank
—

Support Rating

BrightEdge
9.4
WooRank
—

Implementation Rating

BrightEdge
8.3
WooRank
—

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