BrightLocal vs Conductor | TrustRadius

What users are saying about

Score 9 out of 10

Based on 21 reviews and ratings

Score 9.1 out of 10

Based on 319 reviews and ratings

Feature Rating Comparison

BrightLocal

Conductor

Keyword analysis

Backlink management

SERP ranking tracking

Page grader

Competitive analysis

Site audit / diagnostics

Site recommendations

Task management

BrightLocal

Conductor

Local SEO

Social SEO

Mobile SEO

Global SEO

BrightLocal

Conductor

Multi-domain support

Integration with web analytics tools

Pros

When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.

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Customer Service Manager

StaylistedMarketing and Advertising, 11-50 employees

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It's a great tool to use for keyword research which helped us in monitoring the progress and make adjustments to improve our organic presence.
Online marketplace credits to connect with a broader team and help out in specific areas like content, optimization and technical web dev.
We work with Christopher Jones and Stephanie LeVonne at Conductor, they have been more than helpful in answering questions, walking the team through the tool. They are always very responsive and come up with ideas on improving our SEO program.

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Senior Manager, Digital Experience and Marketing Technology

VeracodeComputer & Network Security, 501-1000 employees

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Cons

Up and down rankings were not always right on with the local search, but only off by one or two spots
It felt like it was only used for local SEO, and I know there are more features, just never got to them.
Didn't seem useful for every single client in the way Ahrefs or Spyfu did

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Jordan Comstock

Digital Marketing Specialist

busybusyMarketing and Advertising, 51-200 employees

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I would like to see a feature to manage the backlink disavow list through search console. If Conductor is able to add this, we may be able to drop one of our other tools and save some money in that area.
Conductor has a lot of features and can be a bit overwhelming. It is a strength and a weakness, as it takes time to learn all that is available.
Another feature I would like to see is more integration with GA, we leverage creating annotations in GA and it would be great to have those pulled into the Conductor dashboard automatically.

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Sr. Web Developer - - SEO Manager, Security Champion

VeracodeInformation Technology & Services, 501-1000 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

Conductor 10.0

Based on 7 answers

I really love using Conductor. It's been absolutely critical to bringing a website that hasn't been optimized before into 2017. Its insights have automated issues I would have previously had to manually research, and its competitive data has helped me talk to other business units about our overall branding and strategy. Ultimately, it gives really great insights that help me plan.

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Verified User

Program Manager in Marketing

Consumer Goods Company, 10,001+ employees

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Usability

No score

No answers yet

No answers on this topic

Conductor 9.3

Based on 147 answers

I check features like the InsightStream every Monday to monitor any major losses or gains in performance. These are easily digested and save me tons of time searching for these insights manually. If there's anything "worth calling home about" I can easily add insights into a workspace and create a report to communicate these results. It's super easy to use Conductor with a team and across departments.

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Verified User

Director in Marketing

Marketing and Advertising Company, 1001-5000 employees

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Reliability and Availability

No score

No answers yet

No answers on this topic

Conductor 10.0

Based on 2 answers

Always works when I've needed it

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Verified User

Analyst in Marketing

Marketing and Advertising Company, 11-50 employees

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Performance

No score

No answers yet

No answers on this topic

Conductor 7.0

Based on 2 answers

Sometimes reports can take some time to load

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Verified User

Analyst in Marketing

Marketing and Advertising Company, 11-50 employees

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Support Rating

BrightLocal 7.5

Based on 4 answers

Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.

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Verified User

Account Manager in Other

Marketing & Advertising Company, 11-50 employees

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Conductor 9.7

Based on 315 answers

This is where Conductor [(Formerly Conductor Searchlight)] excels. They go above and beyond to make sure all our needs are met, and that can range from meeting with us several times a week – in some cases – to remaining flexible and receptive to feedback as our needs change throughout the process. The onboarding process was excellent, and it took no time at all for my team to feel comfortable in the platform and feel informed on the strategy we were all working toward.

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Verified User

C-Level Executive in Marketing

Hospital & Health Care Company, 501-1000 employees

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In-Person Training

No score

No answers yet

No answers on this topic

Conductor 10.0

Based on 1 answer

Our in house SEO manager trained everyone. It was easy to learn and he was well versed with the product. Any questions we had he was able to answer or reach out to support to find the answer

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Verified User

Analyst in Marketing

Marketing and Advertising Company, 11-50 employees

View all 1 answers on this topic

Implementation Rating

No score

No answers yet

No answers on this topic

Conductor 10.0

Based on 7 answers

I definitely recommend their professional services for getting started. It got our account 90% of the way to where we needed to be in order to gain value from it. In fact, I'd suggest that with few exceptions (such as, you have a staff that is already familiar with the platform and doesn't need any help), the quick start services over the first 30-90 days should be a standard part of onboarding with any new client. It definitely got us to the point of gaining ROI from the solution and, in turn, will make it easier to justify renewal and continued investment in it.

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Senior Manager, Technology and Online Media

U.S. Soccer FederationSports, 51-200 employees

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Alternatives Considered

The price was cheaper at BrightLocal, although I have had to pay extra for things, but I like the flexibility that an al cart type program brings. I would say that Synup is easier to use and much simpler. Yext is more expensive and requires constant enrollment, but maybe the most comprehensive.

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Tina Hettich Sorensen

Consultant

TRu SolutionsMarketing & Advertising, 1-10 employees

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Part of our procurement and architecture process is to look at a minimum of three vendor before choosing one to go with and includes multiple levels of reviews, questions, Proof of Concept of Proof of Value, security documentation, etc. We did go through this same process and came out deciding Conductor was the best one for us.

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Verified User

Manager in Marketing

Health, Wellness and Fitness Company, 1001-5000 employees

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Scalability

No score

No answers yet

No answers on this topic

Conductor 9.0

Based on 1 answer

Many features

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Verified User

Analyst in Marketing

Marketing and Advertising Company, 11-50 employees

View all 1 answers on this topic

Return on Investment

BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
Reporting is nicely accomplished with their online client report dashboards.
Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.

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President

A Servant's Heart Web Design and Marketing - Online Marketing & SEO for Those Who Serve the ElderlyHealth, Wellness and Fitness, 11-50 employees

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Conductor helped us aim at low hanging fruits for quick wins, which increased our traffic
With Conductor's tool, it was easy to look at general keywords where we were already ranking, but not good enough, and then focus around what we could do to increase our positioning
All this extra traffic, gave us more leads, therefore more sales!

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Charles Gosselin

Digital Marketing

STANLEY SecurityConsumer Goods, 10,001+ employees

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Screenshots

See All (5) BrightLocal Screenshots

See All (4) Conductor Screenshots

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

BrightLocal Editions & Modules

Edition

Single Business	$29¹
Multi Business	$49¹
SEO Pro	$79¹
Just Reviews	$8¹

per month

Additional Pricing Details

BrightLocal offers custom enterprise plans for businesses with more than 100 locations: https://www.brightlocal.com/enterprise-packages/.

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

Conductor Editions & Modules

—

Additional Pricing Details

—

Rating Summary

BrightLocal

Conductor

BrightLocal

Conductor

BrightLocal

Conductor

BrightLocal

Conductor

BrightLocal

Conductor

BrightLocal

Conductor

BrightLocal

Conductor

BrightLocal

Conductor

BrightLocal

Conductor

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