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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BrightLocal

    Score7.2 out of 10
    N/ABrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.

    $39

    per month

    Conductor

    Score9.6 out of 10
    N/AConductor is an enterprise AEO platform that provides unified AEO & SEO intelligence, scaled AI content generation, and real-time website monitoring. From tracking visibility in LLMs to technical health and content optimization, Conductor’s platform empowers teams to increase authority and visibility in AI and traditional search and accelerate digital growth. Conductor states its current customers include global brands such as SAP, e.l.f Cosmetics, FedEx, and Mastercard.N/A
    Pricing
    BrightLocalConductor
    Editions & Modules
    Track Plan
    $39
    per month
    Manage Plan
    $49
    per month
    Grow Plan
    $59
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    BrightLocalConductor
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsBrightLocal offers custom enterprise plans for businesses with more than 50 locations.—
    More Pricing Information
    Community Pulse
    BrightLocalConductor
    Considered Both Products
    BrightLocal
    No answer on this topic
    Conductor
    Chose Conductor
    Each product has it's own unique use.
    Incentivized
    Key User Insights
    Would buy again
    86%
    Would buy again
    6 Answers
    95%
    Would buy again
    60 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    7 Answers
    96%
    Delivers good value for the price
    52 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    7 Answers
    100%
    Happy with the feature set
    63 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    100%
    Lived up to sales and marketing promises
    53 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    7 Answers
    98%
    Implementation went as expected
    51 Answers
    Features
    BrightLocalConductor
    SEO
    Comparison of SEO features of BrightLocal and Conductor
    Feature
    BrightLocal
    6.7
    12 Ratings
    14% below category average
    Conductor
    8.6
    282 Ratings
    11% above category average
    Keyword analysis7.08 Ratings9.4267 Ratings
    Backlink management4.05 Ratings8.394 Ratings
    SERP ranking tracking7.711 Ratings8.9252 Ratings
    Page grader7.52 Ratings9.2133 Ratings
    Competitive analysis7.611 Ratings8.2268 Ratings
    Site audit / diagnostics9.98 Ratings9.5253 Ratings
    Site recommendations6.64 Ratings7.7265 Ratings
    Task management3.56 Ratings7.9102 Ratings
    SEO Channels
    Comparison of SEO Channels features of BrightLocal and Conductor
    Feature
    BrightLocal
    8.6
    13 Ratings
    12% above category average
    Conductor
    8.7
    249 Ratings
    14% above category average
    Local SEO8.613 Ratings8.9200 Ratings
    Social SEO7.96 Ratings8.135 Ratings
    Mobile SEO10.04 Ratings9.6217 Ratings
    Global SEO7.72 Ratings8.4210 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of BrightLocal and Conductor
    Feature
    BrightLocal
    9.2
    11 Ratings
    9% above category average
    Conductor
    9.6
    265 Ratings
    13% above category average
    Multi-domain support8.59 Ratings9.5235 Ratings
    Integration with web analytics tools9.910 Ratings9.6249 Ratings
    Best Alternatives
    BrightLocalConductor
    Small Businesses
    Serpstat
    Score10 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BrightLocalConductor
    Likelihood to Recommend
    8.6
    (14 ratings)
    8.5
    (283 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.7
    (15 ratings)
    Usability
    -
    (0 ratings)
    6.4
    (155 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    7.0
    (1 ratings)
    Support Rating
    7.5
    (2 ratings)
    8.8
    (236 ratings)
    In-Person Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    3.7
    (8 ratings)
    Configurability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    9.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.6
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.8
    (2 ratings)
    User Testimonials
    BrightLocalConductor
    Likelihood to Recommend
    BrightLocal
    If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
    Incentivized
    Read full review
    Conductor
    Conductor is a great tool to use when we're planning and optimizing content around specific trends. It also helps us track our on-going performance as well, which is great to help us improve. Conductor is less ideal for content that has a quick turnaround time or pieces where SEO isn't a priority, also if you're looking to manage content publishing directly. It's more useful when it comes to strategy and optimization for in-depth pieces.
    Incentivized
    Read full review
    Pros
    BrightLocal
    • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
    • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
    • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
    Incentivized
    Read full review
    Conductor
    • When I need to quickly determine what Google features our keywords are ranking for: Featured Snippets, Carousels, Rich Snippets, Sitelinks, PAA boxes, etc.
    • The ability to create highly customizable dashboards that provide a one-page view of insights for the specific web properties you are tracking.
    • A content guidance tool that is unmatched by any other product available in the market.
    Incentivized
    Read full review
    Cons
    BrightLocal
    • Up and down rankings were not always right on with the local search, but only off by one or two spots
    • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
    • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
    Incentivized
    Read full review
    Conductor
    • Backlink tracking/reporting (would like to see backlinks more easily and maybe backlink opportunities if possible)
    • Custom content briefs (right now I move the brief from the platform version into our own in-house Word doc template because it is more detailed. Would love to be able to customize the brief that is set up within Conductor so that we can do it all in one place.)
    Incentivized
    Read full review
    Likelihood to Renew
    BrightLocal
    No answers on this topic
    Conductor
    Conductor enables high-value SEO activity. There are a lot of moving parts in SEO and I'm always open to products that fit our requirements, but Conductor has built a stronger argument for its value after we subscribed than it had when we subscribed -- that's rare.
    Read full review
    Usability
    BrightLocal
    No answers on this topic
    Conductor
    I check features like the InsightStream every Monday to monitor any major losses or gains in performance. These are easily digested and save me tons of time searching for these insights manually. If there's anything "worth calling home about" I can easily add insights into a workspace and create a report to communicate these results. It's super easy to use Conductor with a team and across departments.
    Read full review
    Reliability and Availability
    BrightLocal
    No answers on this topic
    Conductor
    Always works when I've needed it
    Incentivized
    Read full review
    Performance
    BrightLocal
    No answers on this topic
    Conductor
    Sometimes reports can take some time to load
    Incentivized
    Read full review
    Support Rating
    BrightLocal
    Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
    Incentivized
    Read full review
    Conductor
    The Conductor support team is excellent, especially our Customer Success manager. Our monthly calls to review our wins, losses, and key takeaways for the next steps are incredibly helpful, and Conductor's platform provides not only an organic search tool for our company but also a learning resource via our Customer Success calls.
    Incentivized
    Read full review
    In-Person Training
    BrightLocal
    No answers on this topic
    Conductor
    Our in house SEO manager trained everyone. It was easy to learn and he was well versed with the product. Any questions we had he was able to answer or reach out to support to find the answer
    Incentivized
    Read full review
    Implementation Rating
    BrightLocal
    No answers on this topic
    Conductor
    I definitely recommend their professional services for getting started. It got our account 90% of the way to where we needed to be in order to gain value from it. In fact, I'd suggest that with few exceptions (such as, you have a staff that is already familiar with the platform and doesn't need any help), the quick start services over the first 30-90 days should be a standard part of onboarding with any new client. It definitely got us to the point of gaining ROI from the solution and, in turn, will make it easier to justify renewal and continued investment in it.
    Incentivized
    Read full review
    Alternatives Considered
    BrightLocal
    Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
    Read full review
    Conductor
    We didn't use another product previously, we used an agency that did everything for us, so bringing Organic SEO in-house was why we went with Conductor. I have used other products in other roles and at other companies and each has its strengths. Conductor is good for large enterprises
    Incentivized
    Read full review
    Scalability
    BrightLocal
    No answers on this topic
    Conductor
    Many features
    Incentivized
    Read full review
    Return on Investment
    BrightLocal
    • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
    • Reporting is nicely accomplished with their online client report dashboards.
    • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
    Incentivized
    Read full review
    Conductor
    • Conductor helped us aim at low hanging fruits for quick wins, which increased our traffic
    • With Conductor's tool, it was easy to look at general keywords where we were already ranking, but not good enough, and then focus around what we could do to increase our positioning
    • All this extra traffic, gave us more leads, therefore more sales!
    Read full review
    ScreenShots

    BrightLocal Screenshots

    Screenshot of Location SummaryScreenshot of Local Search Rank CheckerScreenshot of Local Search GridScreenshot of Local Search AuditScreenshot of Google My Business AuditScreenshot of Citation Tracker

    Conductor Screenshots

    Screenshot of Conductor's AI search performance metrics. Conductor helps to ensure a brand appears everywhere audience searches—from ChatGPT and Perplexity to Google AIO and AI Mode.Screenshot of website performance analytics that tie AI and search performance together and create visibility into how search impacts business goals. Viewers can analyze AI traffic alongside engagement and conversion metrics.Screenshot of an example of the available competitive intelligence. Viewers can analyze the competition's strategy and compare market share in both AI and traditional search to identify opportunities.Screenshot of the AI Topic Map, used to automate content strategy. As AI generation becomes a commodity, knowing what content to create becomes an competitive advantage. The AI Topic Map can be used to spot where to create or optimize content for the biggest impact.Screenshot of the AI Writing Assistant. The Writing Assistant orchestrates personalized content that fuses brand guidelines, competitors, knowledge sources, and real-time search insights to produce content that’s strategically designed to win with audiences and AI answer engines.Screenshot of AI Bot Crawling Analysis, used to find and fix the errors that make a site invisible to AI. Viewers can diagnose the technical errors that make the best pages invisible to LLMs. This dashboard transforms complex server logs into a simple workflow where viewers can monitor crawl frequency, optimize the crawl budget, and ensure that a brand's most valuable content is discoverable.