BrightLocal vs. Conductor

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrightLocal
Score 8.5 out of 10
N/A
BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.
$39
per month
Conductor
Score 9.2 out of 10
N/A
Conductor is a Website Optimization and Intelligence platform. Conductor is designed to help brands increase visibility in AI and traditional search, generate high-performing content, and protect performance with 24/7, real-time website monitoring. With insights across AEO/SEO, content, and technical health, Conductor’s unified platform empowers cross-functional teams to turn their website into a growth engine.N/A
Pricing
BrightLocalConductor
Editions & Modules
Track Plan
$39
per month
Manage Plan
$49
per month
Grow Plan
$59
per month
No answers on this topic
Offerings
Pricing Offerings
BrightLocalConductor
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsBrightLocal offers custom enterprise plans for businesses with more than 50 locations.
More Pricing Information
Community Pulse
BrightLocalConductor
Considered Both Products
BrightLocal

No answer on this topic

Conductor
Chose Conductor
Each product has it's own unique use.
Features
BrightLocalConductor
SEO
Comparison of SEO features of Product A and Product B
BrightLocal
6.7
12 Ratings
14% below category average
Conductor
8.7
268 Ratings
12% above category average
Keyword analysis7.08 Ratings9.2267 Ratings
Backlink management4.05 Ratings8.494 Ratings
SERP ranking tracking7.711 Ratings9.1252 Ratings
Page grader7.52 Ratings8.8122 Ratings
Competitive analysis7.611 Ratings8.0265 Ratings
Site audit / diagnostics9.98 Ratings9.6239 Ratings
Site recommendations6.64 Ratings8.3253 Ratings
Task management3.56 Ratings8.3102 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
BrightLocal
8.6
13 Ratings
13% above category average
Conductor
8.9
241 Ratings
16% above category average
Local SEO8.613 Ratings9.2197 Ratings
Social SEO7.96 Ratings7.735 Ratings
Mobile SEO10.04 Ratings9.8217 Ratings
Global SEO7.72 Ratings8.8202 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
BrightLocal
9.2
11 Ratings
9% above category average
Conductor
9.5
254 Ratings
12% above category average
Multi-domain support8.59 Ratings9.5225 Ratings
Integration with web analytics tools9.910 Ratings9.5238 Ratings
Best Alternatives
BrightLocalConductor
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Conductor
Conductor
Score 9.2 out of 10
Google Search Console
Google Search Console
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrightLocalConductor
Likelihood to Recommend
8.6
(14 ratings)
9.0
(269 ratings)
Likelihood to Renew
-
(0 ratings)
8.9
(14 ratings)
Usability
-
(0 ratings)
6.4
(149 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
7.0
(1 ratings)
Support Rating
7.5
(2 ratings)
8.9
(230 ratings)
In-Person Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
-
(0 ratings)
3.7
(7 ratings)
Configurability
-
(0 ratings)
9.0
(1 ratings)
Ease of integration
-
(0 ratings)
9.0
(1 ratings)
Product Scalability
-
(0 ratings)
9.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.6
(2 ratings)
Vendor pre-sale
-
(0 ratings)
7.8
(2 ratings)
User Testimonials
BrightLocalConductor
Likelihood to Recommend
BrightLocal
If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
Read full review
Conductor
Conductor is a great tool to use when we're planning and optimizing content around specific trends. It also helps us track our on-going performance as well, which is great to help us improve. Conductor is less ideal for content that has a quick turnaround time or pieces where SEO isn't a priority, also if you're looking to manage content publishing directly. It's more useful when it comes to strategy and optimization for in-depth pieces.
Read full review
Pros
BrightLocal
  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
Read full review
Conductor
  • When I need to quickly determine what Google features our keywords are ranking for: Featured Snippets, Carousels, Rich Snippets, Sitelinks, PAA boxes, etc.
  • The ability to create highly customizable dashboards that provide a one-page view of insights for the specific web properties you are tracking.
  • A content guidance tool that is unmatched by any other product available in the market.
Read full review
Cons
BrightLocal
  • Up and down rankings were not always right on with the local search, but only off by one or two spots
  • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
  • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
Read full review
Conductor
  • Backlink tracking/reporting (would like to see backlinks more easily and maybe backlink opportunities if possible)
  • Custom content briefs (right now I move the brief from the platform version into our own in-house Word doc template because it is more detailed. Would love to be able to customize the brief that is set up within Conductor so that we can do it all in one place.)
Read full review
Likelihood to Renew
BrightLocal
No answers on this topic
Conductor
Conductor enables high-value SEO activity. There are a lot of moving parts in SEO and I'm always open to products that fit our requirements, but Conductor has built a stronger argument for its value after we subscribed than it had when we subscribed -- that's rare.
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Usability
BrightLocal
No answers on this topic
Conductor
I check features like the InsightStream every Monday to monitor any major losses or gains in performance. These are easily digested and save me tons of time searching for these insights manually. If there's anything "worth calling home about" I can easily add insights into a workspace and create a report to communicate these results. It's super easy to use Conductor with a team and across departments.
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Reliability and Availability
BrightLocal
No answers on this topic
Conductor
Always works when I've needed it
Read full review
Performance
BrightLocal
No answers on this topic
Conductor
Sometimes reports can take some time to load
Read full review
Support Rating
BrightLocal
Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
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Conductor
The Conductor support team is excellent, especially our Customer Success manager. Our monthly calls to review our wins, losses, and key takeaways for the next steps are incredibly helpful, and Conductor's platform provides not only an organic search tool for our company but also a learning resource via our Customer Success calls.
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In-Person Training
BrightLocal
No answers on this topic
Conductor
Our in house SEO manager trained everyone. It was easy to learn and he was well versed with the product. Any questions we had he was able to answer or reach out to support to find the answer
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Implementation Rating
BrightLocal
No answers on this topic
Conductor
I definitely recommend their professional services for getting started. It got our account 90% of the way to where we needed to be in order to gain value from it. In fact, I'd suggest that with few exceptions (such as, you have a staff that is already familiar with the platform and doesn't need any help), the quick start services over the first 30-90 days should be a standard part of onboarding with any new client. It definitely got us to the point of gaining ROI from the solution and, in turn, will make it easier to justify renewal and continued investment in it.
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Alternatives Considered
BrightLocal
Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
Read full review
Conductor
We didn't use another product previously, we used an agency that did everything for us, so bringing Organic SEO in-house was why we went with Conductor. I have used other products in other roles and at other companies and each has its strengths. Conductor is good for large enterprises
Read full review
Scalability
BrightLocal
No answers on this topic
Conductor
Many features
Read full review
Return on Investment
BrightLocal
  • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
  • Reporting is nicely accomplished with their online client report dashboards.
  • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
Read full review
Conductor
  • Conductor helped us aim at low hanging fruits for quick wins, which increased our traffic
  • With Conductor's tool, it was easy to look at general keywords where we were already ranking, but not good enough, and then focus around what we could do to increase our positioning
  • All this extra traffic, gave us more leads, therefore more sales!
Read full review
ScreenShots

BrightLocal Screenshots

Screenshot of Location SummaryScreenshot of Local Search Rank CheckerScreenshot of Local Search GridScreenshot of Local Search AuditScreenshot of Google My Business AuditScreenshot of Citation Tracker

Conductor Screenshots

Screenshot of Keyword Rank Tracking:
Conductor's keyword reporting features provide an overview of important keywords, and access to the latest rank and MSV data. Viewers can track rankings over time and filter across multiple dimensions like location, device, search engine, result type, traffic and rank trends to gain actionable insights to address opportunities and stabilize performance.Screenshot of Performance Reporting:
Conductor provides a holistic view of content performance with integrated analytics (e.g., GA4, Adobe, custom), keyword visibility, Google Search Console data, and technical insights to identify the opportunities driving traffic and to measure organic marketing ROI. These analytics will connect team effort to impact with automated change detection, including content and metadata changes, custom events, and industry updates that may have affected performance.Screenshot of AI Content Workflow:
From researching high-converting topics with Conductor's keyword index to surfacing AI-powered content recommendations while writing, Conductor enables teams to create and optimize content faster and easier. The feature includes SEO guidance across everything from keyword insights and content attributes to page health, and offers AI-generated suggestions personalized to specific objectives, audience, and journey stage.Screenshot of Website Health Dashboard:
Conductor Website Monitoring helps protect and maximize performance at scale with 24/7 monitoring and real-time alerts with up-to-date site health and performance data across all websites in one command center. Automatic prioritization of issues by impact and unlimited customization across page segments, alerts, and issues make it easy to focus on the most relevant data needed for any specific growth goals.Screenshot of SEO Competitor Tracking: 
This produces a head-to-head comparison of any competitor's organic channel performance to survey top traffic-driving pages, identify what keywords they rank for, and see recent gains and losses. Viewers can search market share by category, result type, rank position, location, and device type to discover where a brand can win against its both direct and indirect competitors.Screenshot of Issues Management:
Customizable, real-time alerting used to catch and fix issues before traffic and revenue are impacted, including the ability to track any custom page element across a website to manage not only technical health but also content, product pages, brand standards, and legal compliance. It is used to support decisions, track progress, and check implementation with a full changelog of every website.