What users are saying about
21 Ratings
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12 Ratings
21 Ratings
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Score 9 out of 100

Nozzle

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12 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.9 out of 100

Likelihood to Recommend

BrightLocal

If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
Gary Shouldis | TrustRadius Reviewer

Nozzle

Nozzle is best suited for experienced digital marketers. This tool provides comprehensive data that might overwhelm the average users who are just looking for a simple rank tracker. That being said, this is the perfect tool for SEO, Rank Tracking, and SEM. But be ready to spend some time learning how the platform works in general.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

SEO

BrightLocal
6.6
Nozzle
8.5
Keyword analysis
BrightLocal
7.0
Nozzle
Backlink management
BrightLocal
4.0
Nozzle
SERP ranking tracking
BrightLocal
7.5
Nozzle
9.6
Page grader
BrightLocal
7.5
Nozzle
8.7
Competitive analysis
BrightLocal
7.5
Nozzle
8.7
Site audit / diagnostics
BrightLocal
9.7
Nozzle
Site recommendations
BrightLocal
6.6
Nozzle
Task management
BrightLocal
3.1
Nozzle
6.9

SEO Channels

BrightLocal
8.5
Nozzle
8.6
Local SEO
BrightLocal
8.5
Nozzle
8.3
Social SEO
BrightLocal
7.9
Nozzle
8.3
Mobile SEO
BrightLocal
10.0
Nozzle
9.0
Global SEO
BrightLocal
7.7
Nozzle
8.7

SEO Platform & Account Management

BrightLocal
9.2
Nozzle
8.2
Multi-domain support
BrightLocal
8.5
Nozzle
9.2
Integration with web analytics tools
BrightLocal
10.0
Nozzle
7.1

Pros

BrightLocal

  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
Sarah Nelson | TrustRadius Reviewer

Nozzle

  • Check stats as frequently as you want (such as Daily or monthly).
  • Show an overview of your rank performance.
  • Lets you check competitors at no extra cost.
Brad Woodard | TrustRadius Reviewer

Cons

BrightLocal

  • Up and down rankings were not always right on with the local search, but only off by one or two spots
  • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
  • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
Jordan Comstock | TrustRadius Reviewer

Nozzle

  • It is hard to understand as a novice in SEO, more hover explanations would be helpful
  • I do not think they have automatic reports and notifications but this would be nice to have
  • Their sign in process is a bit odd, as you sign in and then get emailed a link
Dr. Emma Shapiro | TrustRadius Reviewer

Support Rating

BrightLocal

BrightLocal 7.5
Based on 4 answers
Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
Anonymous | TrustRadius Reviewer

Nozzle

No score
No answers yet
No answers on this topic

Alternatives Considered

BrightLocal

The price was cheaper at BrightLocal, although I have had to pay extra for things, but I like the flexibility that an al cart type program brings. I would say that Synup is easier to use and much simpler. Yext is more expensive and requires constant enrollment, but maybe the most comprehensive.
Tina Hettich Sorensen | TrustRadius Reviewer

Nozzle

They are quite different in terms of functionality. The unlimited competitor analysis and brand tracking, data integration are a huge plus for me. Ahrefs and Semrush have established players in the market. Nozzle is able to provide additional insights. One of the biggest issues is that it only supports Google SERP.
Anonymous | TrustRadius Reviewer

Return on Investment

BrightLocal

  • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
  • Reporting is nicely accomplished with their online client report dashboards.
  • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
Tim Colling | TrustRadius Reviewer

Nozzle

  • Nozzle allows me to track many more keywords than my other rank tracker, as it allows me to change SERP pull frequency to be daily / weekly / monthly / etc to save on limits
  • UX could be better, and be easier on the eyes on mobile view as I use mobile a lot
  • There is much more data for me to analyse compared to my other tools
Melvin H | TrustRadius Reviewer

Screenshots

Pricing Details

BrightLocal

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

BrightLocal Editions & Modules

Edition
Single Business$291
Multi Business$491
SEO Pro$791
Just Reviews$81
  1. per month
Additional Pricing Details
BrightLocal offers custom enterprise plans for businesses with more than 100 locations: https://www.brightlocal.com/enterprise-packages/.

Nozzle

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Nozzle Editions & Modules

Additional Pricing Details
-$49/mo for 10,000 pulls -$99/mo for 21,000 pulls -$249/mo for 60,000 pulls -$499/mo for 130,000 pulls -$999/mo for 275,000 pulls -$2,499/mo for 725,000 pulls -$4,999/mo for 1,500,000 pulls

Rating Summary

Likelihood to Recommend

BrightLocal
8.5
Nozzle
8.9

Support Rating

BrightLocal
7.5
Nozzle

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