What users are saying about
39 Ratings
15 Ratings
39 Ratings
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Score 8.8 out of 100
15 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Feature Set Ratings

  • BrightLocal ranks higher in 1 feature set: SEO Platform & Account Management
  • Nozzle ranks higher in 2 feature sets: SEO, SEO Channels

SEO

6.7

BrightLocal

67%
8.6

Nozzle

86%
BrightLocal ranks higher in 4/8 features

Keyword analysis

7.0
70%
8 Ratings
N/A
0 Ratings

Backlink management

4.0
40%
5 Ratings
N/A
0 Ratings

SERP ranking tracking

7.5
75%
11 Ratings
9.6
96%
15 Ratings

Page grader

7.5
75%
2 Ratings
9.4
94%
6 Ratings

Competitive analysis

7.5
75%
11 Ratings
8.6
86%
14 Ratings

Site audit / diagnostics

10.0
100%
8 Ratings
N/A
0 Ratings

Site recommendations

6.6
66%
4 Ratings
N/A
0 Ratings

Task management

3.1
31%
6 Ratings
6.9
69%
3 Ratings

SEO Channels

8.5

BrightLocal

85%
8.8

Nozzle

88%
BrightLocal ranks higher in 2/4 features

Local SEO

8.5
85%
13 Ratings
8.4
84%
9 Ratings

Social SEO

7.9
79%
6 Ratings
8.6
86%
5 Ratings

Mobile SEO

10.0
100%
4 Ratings
9.3
93%
9 Ratings

Global SEO

7.7
77%
2 Ratings
9.0
90%
10 Ratings

SEO Platform & Account Management

9.2

BrightLocal

92%
8.6

Nozzle

86%
BrightLocal ranks higher in 1/2 features

Multi-domain support

8.5
85%
9 Ratings
9.7
97%
9 Ratings

Integration with web analytics tools

10.0
100%
10 Ratings
7.5
75%
6 Ratings

Attribute Ratings

  • Nozzle is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.5

BrightLocal

85%
14 Ratings
9.0

Nozzle

90%
15 Ratings

Support Rating

7.5

BrightLocal

75%
4 Ratings

Nozzle

N/A
0 Ratings

Likelihood to Recommend

BrightLocal

If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
Read full review

Nozzle

The Highlight of the SAAS tool is the UI - A work of art to allow fast decisions on focus keys of interest. This will not work without accuracy and the backup of a content plan to increase future SERP positions.
Read full review

Pros

BrightLocal

  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
Read full review

Nozzle

  • - It is great that we can change data SERP frequency to be daily / weekly / monthly / etc to save on limits (My current tracker can’t do this)
  • - LOTS of data, and many ways to visualize them
  • - Customer service is efficient, you can get them on Live chat. They also have an active Slack channel, and replies are really quick
Read full review

Cons

BrightLocal

  • Up and down rankings were not always right on with the local search, but only off by one or two spots
  • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
  • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
Read full review

Nozzle

  • It is hard to understand as a novice in SEO, more hover explanations would be helpful
  • I do not think they have automatic reports and notifications but this would be nice to have
  • Their sign in process is a bit odd, as you sign in and then get emailed a link
Read full review

Pricing Details

BrightLocal

Starting Price

$29 per month

Editions & Modules

BrightLocal editions and modules pricing
EditionModules
Single Business Plan291
Multi Business Plan492
SEO Pro Plan793
Just Reviews Plan84

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

BrightLocal offers custom enterprise plans for businesses with more than 100 locations.

Nozzle

Starting Price

Editions & Modules

Nozzle editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    -$49/mo for 10,000 pulls -$99/mo for 21,000 pulls -$249/mo for 60,000 pulls -$499/mo for 130,000 pulls -$999/mo for 275,000 pulls -$2,499/mo for 725,000 pulls -$4,999/mo for 1,500,000 pulls

    Support Rating

    BrightLocal

    Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
    Read full review

    Nozzle

    No answers on this topic

    Alternatives Considered

    BrightLocal

    Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
    Read full review

    Nozzle

    They are quite different in terms of functionality. The unlimited competitor analysis and brand tracking, data integration are a huge plus for me. Ahrefs and Semrush have established players in the market. Nozzle is able to provide additional insights. One of the biggest issues is that it only supports Google SERP.
    Read full review

    Return on Investment

    BrightLocal

    • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
    • Reporting is nicely accomplished with their online client report dashboards.
    • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
    Read full review

    Nozzle

    • Nozzle has been able to identify 3 specific highly ranking pages of mine so that I can improve them to rank 1
    • Nozzle was able to identify several high ranking key words and pages of my competition so that I can specific target those keywords next
    • It was able to track multiple key words for 3 companies quickly
    Read full review

    Screenshots

    Add comparison