126 Ratings
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Score 8 out of 100
38 Ratings
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Score 8.5 out of 100

Feature Set Ratings

  • Emarsys ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.4

Bronto Marketing Platform (discontinued)

74%
8.1

Emarsys

81%
Emarsys ranks higher in 6/9 features

WYSIWYG email editor

7.0
70%
50 Ratings
8.3
83%
4 Ratings

Dynamic content

6.4
64%
50 Ratings
7.5
75%
5 Ratings

Ability to test dynamic content

6.4
64%
49 Ratings
7.2
72%
6 Ratings

Landing pages

4.5
45%
25 Ratings
8.0
80%
3 Ratings

A/B testing

9.0
90%
55 Ratings
8.7
87%
6 Ratings

Mobile optimization

7.8
78%
50 Ratings
8.3
83%
6 Ratings

Email deliverability reporting

9.4
94%
114 Ratings
8.7
87%
9 Ratings

List management

7.5
75%
56 Ratings
8.7
87%
6 Ratings

Triggered drip sequences

8.4
84%
48 Ratings
7.9
79%
5 Ratings

Reporting & Analytics

7.6

Bronto Marketing Platform (discontinued)

76%
8.7

Emarsys

87%
Emarsys ranks higher in 3/3 features

Dashboards

7.8
78%
57 Ratings
9.0
90%
6 Ratings

Standard reports

7.8
78%
56 Ratings
8.7
87%
6 Ratings

Custom reports

7.1
71%
43 Ratings
8.3
83%
6 Ratings

Lead Management

Bronto Marketing Platform (discontinued)

Feature Set Not Supported
N/A
7.8

Emarsys

78%
Emarsys ranks higher in 2/2 features

Lead nurturing

N/A
0 Ratings
7.6
76%
4 Ratings

Lead scoring and grading

N/A
0 Ratings
8.0
80%
3 Ratings

Platform & Infrastructure

Bronto Marketing Platform (discontinued)

Feature Set Not Supported
N/A
8.6

Emarsys

86%
Emarsys ranks higher in 5/5 features

API

N/A
0 Ratings
8.0
80%
5 Ratings

Role-based workflow & approvals

N/A
0 Ratings
9.5
95%
3 Ratings

Customizability

N/A
0 Ratings
8.2
82%
5 Ratings

Integration with Salesforce.com

N/A
0 Ratings
8.4
84%
3 Ratings

Integration with Microsoft Dynamics CRM

N/A
0 Ratings
9.0
90%
2 Ratings

Attribute Ratings

  • Emarsys is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew

Likelihood to Recommend

8.1

Bronto Marketing Platform (discontinued)

81%
60 Ratings
8.7

Emarsys

87%
8 Ratings

Likelihood to Renew

8.0

Bronto Marketing Platform (discontinued)

80%
5 Ratings
9.9

Emarsys

99%
2 Ratings

Usability

9.0

Bronto Marketing Platform (discontinued)

90%
1 Rating

Emarsys

N/A
0 Ratings

Availability

10.0

Bronto Marketing Platform (discontinued)

100%
2 Ratings

Emarsys

N/A
0 Ratings

Performance

8.0

Bronto Marketing Platform (discontinued)

80%
2 Ratings

Emarsys

N/A
0 Ratings

Support Rating

2.0

Bronto Marketing Platform (discontinued)

20%
4 Ratings

Emarsys

N/A
0 Ratings

Online Training

8.0

Bronto Marketing Platform (discontinued)

80%
1 Rating

Emarsys

N/A
0 Ratings

Implementation Rating

9.0

Bronto Marketing Platform (discontinued)

90%
2 Ratings

Emarsys

N/A
0 Ratings

Configurability

10.0

Bronto Marketing Platform (discontinued)

100%
1 Rating

Emarsys

N/A
0 Ratings

Ease of integration

Bronto Marketing Platform (discontinued)

N/A
0 Ratings
5.0

Emarsys

50%
1 Rating

Likelihood to Recommend

The Bronto Marketing Platform

If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.
Read full review

SAP

Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
Read full review

Pros

The Bronto Marketing Platform

  • It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
  • It's logically organized, which can't be said of all ESP's.
  • It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
Read full review

SAP

  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.
Read full review

Cons

The Bronto Marketing Platform

  • Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
  • Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
  • Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
Read full review

SAP

  • Progressing support for custom advancement work has been missing from our record.
  • We have encountered cutoff times and issues, making our custom innovation break frequently. Technical support is somewhat delayed to react when issues emerge.
Read full review

Pricing Details

Bronto Marketing Platform (discontinued)

Starting Price

Editions & Modules

Bronto Marketing Platform (discontinued) editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Request pricing at info@bronto.com.

    Emarsys

    Starting Price

    Editions & Modules

    Emarsys editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Required

      Additional Details

      Likelihood to Renew

      The Bronto Marketing Platform

      Never really had any issues that caused out-of-the-ordinary frustration levels. Of course, you'll have days where the learning curve of using a tool gets challenging. Still, I don't remember ever really coming across an obstacle or roadblock while using the tool because of a feature or function it just couldn't do successfully or at all. Customer support was always available as needed, and it was generally easy to find answers to questions when they arose.
      Read full review

      SAP

      We have no intention of changing Emarsys
      Read full review

      Usability

      The Bronto Marketing Platform

      Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
      Read full review

      SAP

      No answers on this topic

      Reliability and Availability

      The Bronto Marketing Platform

      I never experienced any downtime.
      Read full review

      SAP

      No answers on this topic

      Performance

      The Bronto Marketing Platform

      No issues.
      Read full review

      SAP

      No answers on this topic

      Support Rating

      The Bronto Marketing Platform

      They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
      Read full review

      SAP

      No answers on this topic

      Online Training

      The Bronto Marketing Platform

      They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
      Read full review

      SAP

      No answers on this topic

      Implementation Rating

      The Bronto Marketing Platform

      Easy to set up.
      Read full review

      SAP

      No answers on this topic

      Alternatives Considered

      The Bronto Marketing Platform

      Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.
      Read full review

      SAP

      Emarsys is a much more robust platform than Constant Contact and Mailchimp. The CRM functionality, storage space for contact data, customization, etc. are all features that are limited in other email software programs. HubSpot is not only marketed as an ESP. They are a more robust marketing platform that includes workflows, landing pages, templates for websites and web pages, subdomain hosting and more.
      Read full review

      Return on Investment

      The Bronto Marketing Platform

      • Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
      • A/B split testing lets us try different things. Try this and that.
      • Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.
      Read full review

      SAP

      • It has helped us to create email campaigns in an easier and quicker way.
      • It has added flexibility to our daily operations.
      • It is not a cheap tool.
      • To use in full capability, dev work is required.
      Read full review

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