Bronto Marketing Platform (discontinued) vs. Mailigen

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bronto Marketing Platform (discontinued)
Score 8.0 out of 10
N/A
The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It has since been discontinued.N/A
Mailigen
Score 7.1 out of 10
N/A
Mailigen is a web based integrated marketing provider offering email, mobile and social marketing. In the SaaS platform, you can gather subscribers, prepare, send or schedule email campaigns and receive real time reports. One can leverage statistics for behavioral segmentation and lifecycle email marketing. Mailigen offers several integration points including online surveys that you can use to segment your audience and send personalized emails.
$10
per month
Pricing
Bronto Marketing Platform (discontinued)Mailigen
Editions & Modules
No answers on this topic
Mailigen
$10.00
per month
Offerings
Pricing Offerings
Bronto Marketing Platform (discontinued)Mailigen
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
More Pricing Information
Community Pulse
Bronto Marketing Platform (discontinued)Mailigen
Top Pros
Top Cons
Features
Bronto Marketing Platform (discontinued)Mailigen
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Bronto Marketing Platform (discontinued)
7.4
58 Ratings
Mailigen
7.4
1 Ratings
WYSIWYG email editor7.050 Ratings8.01 Ratings
Dynamic content6.450 Ratings8.01 Ratings
Ability to test dynamic content6.449 Ratings7.01 Ratings
Landing pages4.525 Ratings00 Ratings
A/B testing9.055 Ratings6.01 Ratings
Mobile optimization7.850 Ratings8.01 Ratings
Email deliverability reporting9.4114 Ratings9.02 Ratings
List management7.456 Ratings3.01 Ratings
Triggered drip sequences8.448 Ratings10.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Bronto Marketing Platform (discontinued)
7.6
57 Ratings
Mailigen
3.0
1 Ratings
Dashboards7.857 Ratings3.01 Ratings
Standard reports7.856 Ratings4.01 Ratings
Custom reports7.143 Ratings2.01 Ratings
User Ratings
Bronto Marketing Platform (discontinued)Mailigen
Likelihood to Recommend
8.1
(60 ratings)
8.0
(7 ratings)
Likelihood to Renew
8.0
(5 ratings)
8.6
(6 ratings)
Usability
9.0
(1 ratings)
8.2
(1 ratings)
Availability
10.0
(2 ratings)
-
(0 ratings)
Performance
8.0
(2 ratings)
-
(0 ratings)
Support Rating
2.0
(4 ratings)
9.1
(2 ratings)
Online Training
8.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.0
(2 ratings)
7.3
(2 ratings)
Configurability
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Bronto Marketing Platform (discontinued)Mailigen
Likelihood to Recommend
The Bronto Marketing Platform
If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.
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Mailigen
Mailigen is great for designing and scheduling campaigns that do not require expert knowledge in the field. Creating specific lists, segmentation, & scheduling campaigns are very straightforward and user-friendly. Do not use Mailigen for email marketing blasts! If you are unable to provide documented evidence that the user 'Opt-in' to receive your campaigns, then expect the campaign to be flagged or contacted by your Mailigen Account Manager. You must comply with the CAN-SPAM Act ... no ifs, ands, or buts!
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Pros
The Bronto Marketing Platform
  • It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
  • It's logically organized, which can't be said of all ESP's.
  • It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
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Mailigen
  • Mail deliverability. MailiGen gets the mail delivered. We have our own data centre hosting and servers but struggled to get our bulk mails reliably delivered. Since we switched to MailiGen delivery rates have more than tripled.
  • Template editor and tools. There is a rich assortment of tools for preparation of mailers. They are easy to use and we often train customers is a single 2 hour session.
  • Mail List security and manageability. Cloud based mail lists are important best practices for some of our corporate customers, who often store mail address lists in Excel. These lists get lost, damaged and stolen. The MailiGen list management tools centralize list storage and provide tools for segmentation, importing and exporting.
  • Stats!! The mail campaign stats that MailiGen provides are world class. They are simple to understand and rich in depth. Our customers love the stats.
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Cons
The Bronto Marketing Platform
  • Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
  • Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
  • Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
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Mailigen
  • Segment creating could be more functional and may include statistics from previous mails. Time to time I need to use more advanced functions like "send information to people who clicked on link A".
  • It does not allow the user to choose mobile/tablet friendly templates. I'd like to decide myself.
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Likelihood to Renew
The Bronto Marketing Platform
Never really had any issues that caused out-of-the-ordinary frustration levels. Of course, you'll have days where the learning curve of using a tool gets challenging. Still, I don't remember ever really coming across an obstacle or roadblock while using the tool because of a feature or function it just couldn't do successfully or at all. Customer support was always available as needed, and it was generally easy to find answers to questions when they arose.
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Mailigen
We are satisfied with this cooperation and we don't see why we should change email marketing service provider at this point. Excellent service and rapid new feature development keeps us very satisfied.
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Usability
The Bronto Marketing Platform
Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
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Mailigen
Although it is easy to use for basic users and people with no experience in e-mail marketing, but for more advanced users it still lacks functionality - really advanced filtering - on it's web interface. However everything is possible once you use API.
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Reliability and Availability
The Bronto Marketing Platform
I never experienced any downtime.
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Mailigen
No answers on this topic
Performance
The Bronto Marketing Platform
No issues.
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Mailigen
No answers on this topic
Support Rating
The Bronto Marketing Platform
They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
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Mailigen
Although time to time I send a support ticket, but more frequently I use the live support option on their website. I get instant feedback and feel that my problem is addressed immediately.
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Online Training
The Bronto Marketing Platform
They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
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Mailigen
No answers on this topic
Implementation Rating
The Bronto Marketing Platform
Easy to set up.
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Mailigen
With most systems it is faily easy. It offers CSV import so transferring contacts should be easy.
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Alternatives Considered
The Bronto Marketing Platform
Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.
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Mailigen
Mailigen falls short to Listrak due to Listrak's far superior contact, conversion, and message analytics. Some features are unavailable or not easily integrated with the Mailigen platform compared to its competition, but features such as model acquisition & shopping cart abandonment are available. The ability to integrate such features into your website may be easier when using a competitors platform, but easy usability comes with a price. Extra perks such Coupon managers & etc. are useful features that allow you to generate Barcodes & QR codes, as well as track various data analytics when implementing this feature. Small items as such are what Mailigen lacks in comparison to its competitors, but their price point kicks the rest out of the water if you can live without some of the bells and whistles.
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Return on Investment
The Bronto Marketing Platform
  • Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
  • A/B split testing lets us try different things. Try this and that.
  • Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.
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Mailigen
  • Better delivery of mail campaigns giving better ROI numbers
  • Better stats so that we can assess what works and what does not.
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