What users are saying about
124 Ratings
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Top Rated
2845 Ratings
124 Ratings
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Score 7.6 out of 100

WordPress

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Top Rated
2845 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Likelihood to Recommend

Bronto

If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.
Jason Bean | TrustRadius Reviewer

WordPress

WordPress is ideal for website management, especially if the person overseeing the website has minimal experience with WordPress. This is because the program is fairly easy to learn. You can quickly learn how to add posts and new pages, or simply duplicate existing content to serve as a starting point for new content. It's easy to preview content before it goes live and you can even schedule content to go live on a certain day/time.
Jess Messenger | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Bronto
7.6
WordPress
WYSIWYG email editor
Bronto
7.3
WordPress
Dynamic content
Bronto
6.7
WordPress
Ability to test dynamic content
Bronto
6.7
WordPress
Landing pages
Bronto
4.8
WordPress
A/B testing
Bronto
9.0
WordPress
Mobile optimization
Bronto
8.0
WordPress
Email deliverability reporting
Bronto
9.4
WordPress
List management
Bronto
7.7
WordPress
Triggered drip sequences
Bronto
8.4
WordPress

Reporting & Analytics

Bronto
7.7
WordPress
Dashboards
Bronto
8.1
WordPress
Standard reports
Bronto
8.0
WordPress
Custom reports
Bronto
7.2
WordPress

Security

Bronto
WordPress
8.4
Role-based user permissions
Bronto
WordPress
8.4

Platform & Infrastructure

Bronto
WordPress
8.4
API
Bronto
WordPress
8.4
Internationalization / multi-language
Bronto
WordPress
8.5

Web Content Creation

Bronto
WordPress
8.3
WYSIWYG editor
Bronto
WordPress
8.3
Code quality / cleanliness
Bronto
WordPress
7.9
Admin section
Bronto
WordPress
8.3
Page templates
Bronto
WordPress
8.3
Library of website themes
Bronto
WordPress
8.9
Mobile optimization / responsive design
Bronto
WordPress
8.6
Publishing workflow
Bronto
WordPress
8.5
Form generator
Bronto
WordPress
7.7

Web Content Management

Bronto
WordPress
8.5
Content taxonomy
Bronto
WordPress
8.3
SEO support
Bronto
WordPress
8.3
Bulk management
Bronto
WordPress
7.8
Availability / breadth of extensions
Bronto
WordPress
9.4
Community / comment management
Bronto
WordPress
8.9

Pros

Bronto

  • It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
  • It's logically organized, which can't be said of all ESP's.
  • It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
Anonymous | TrustRadius Reviewer

WordPress

  • WordPress is incredibly easy to set up and get running with little to no technical knowledge. Most web hosts will do it for you, since it's so easy.
  • With thousands of themes available for free and for low cost, WordPress can accommodate any design you can imagine.
  • The community behind WordPress is generous, and there are loads of educational opportunities both online and in person to learn and connect with other users.
Lisa Keyser | TrustRadius Reviewer

Cons

Bronto

  • Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
  • Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
  • Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
Anonymous | TrustRadius Reviewer

WordPress

  • WordPress breaks often so you need to have someone who understands how to troubleshoot, which can take time and money.
  • Some plugins are easier to customize than others, for example, some don't require any coding knowledge while others do. This can limit your project if you are not a coder.
  • WordPress can be easily hacked, so you also need someone who can ensure your sites are secure.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Bronto

Bronto 8.0
Based on 5 answers
Never really had any issues that caused out-of-the-ordinary frustration levels. Of course, you'll have days where the learning curve of using a tool gets challenging. Still, I don't remember ever really coming across an obstacle or roadblock while using the tool because of a feature or function it just couldn't do successfully or at all. Customer support was always available as needed, and it was generally easy to find answers to questions when they arose.
Jason Bean | TrustRadius Reviewer

WordPress

WordPress 8.4
Based on 37 answers
My rating is based on the knowledge I have of the community that WordPress has had built around it for years now. It's as solid as it comes when you talk about community involvement and expansion. There's no other CMS out there that can match-up with it, hands down.
Mathew Riexinger | TrustRadius Reviewer

Usability

Bronto

Bronto 9.0
Based on 1 answer
Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
Anonymous | TrustRadius Reviewer

WordPress

WordPress 8.9
Based on 18 answers
I give it an 8 rating because it's a great piece of open-source software that can be customized easily. There is an ease of use and the customizations are a treat. There are a lot of themes to choose from (though paid themes are the best as they provide more support).
Anonymous | TrustRadius Reviewer

Reliability and Availability

Bronto

Bronto 10.0
Based on 1 answer
I never experienced any downtime.
Anonymous | TrustRadius Reviewer

WordPress

WordPress 9.5
Based on 6 answers
Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
Martin Aranovitch | TrustRadius Reviewer

Performance

Bronto

Bronto 8.0
Based on 1 answer
Anonymous | TrustRadius Reviewer

WordPress

WordPress 8.6
Based on 4 answers
Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site.If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
Martin Aranovitch | TrustRadius Reviewer

Support Rating

Bronto

Bronto 2.0
Based on 2 answers
They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
McKane Davis | TrustRadius Reviewer

WordPress

WordPress 8.0
Based on 22 answers
WordPress itself only has community service so your experience will depend on where you turn. Online, through forums and community boards, support is rudimentary but effective. You can easily turn to your local community and find exceptional individuals who know and use WordPress regularly for more advanced, inexpensive, support. I'm rating this less than 10 because of the lack of any formal support provided by a company.
Anonymous | TrustRadius Reviewer

In-Person Training

Bronto

No score
No answers yet
No answers on this topic

WordPress

WordPress 7.0
Based on 1 answer
Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.
Anonymous | TrustRadius Reviewer

Online Training

Bronto

Bronto 8.0
Based on 1 answer
They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
Anonymous | TrustRadius Reviewer

WordPress

WordPress 10.0
Based on 1 answer
It is very easy to find online resources to learn how to do just about anything with WordPress.
Lori Berkowitz | TrustRadius Reviewer

Implementation Rating

Bronto

Bronto 9.0
Based on 1 answer
Easy to set up.
Anonymous | TrustRadius Reviewer

WordPress

WordPress 9.0
Based on 18 answers
WordPress is not a great solution if you have:1) A larger site with performance / availability requirements.2) Multiple types of content you want to share - each with its own underlying data structure.3) Multiple sites you need to manage.For very small sites where these needs are not paramount, WordPress is a decent solution
Anonymous | TrustRadius Reviewer

Alternatives Considered

Bronto

Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.
Anonymous | TrustRadius Reviewer

WordPress

We have considered and operated within Shopify and Squarespace. Both serve their purpose for niche clients, but we do recommend WordPress as being the superior option. We find that WordPress is easier to use and offers maximum scalability while the others are more challenging to design, code, configure and launch.
Anonymous | TrustRadius Reviewer

Scalability

Bronto

No score
No answers yet
No answers on this topic

WordPress

WordPress 10.0
Based on 1 answer
WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus.Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc.The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc.The scaling possibilities of WordPress are truly endless.
Martin Aranovitch | TrustRadius Reviewer

Return on Investment

Bronto

  • Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
  • A/B split testing lets us try different things. Try this and that.
  • Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.
Johnathan Karch | TrustRadius Reviewer

WordPress

  • We don't have a web dev on our team currently, but we've referred many clients to a WP developer we partner with and have earned commissions off of those referrals
  • Faster sites have campaigns that perform better, leading to higher lifetime customer value
  • We use affiliate marketing tools on our site as well
Anonymous | TrustRadius Reviewer

Pricing Details

Bronto

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

WordPress

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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