TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Buffer

    Score7.6 out of 10
    Small Businesses (1-50 employees)
    Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

    $6

    per month per channel

    Iconosquare

    Score5 out of 10
    N/A"Iconosquare is a social media analytics and management platform helping brands and Agencies with in-depth reporting and analysis for Instagram, Facebook, Twitter, LinkedIn, and TikTok." Iconosquare's social media analytics aim to enable users to: Make strategic decisions for Instagram, Facebook and Twitter based on concrete data; Build a brand using statistics; Save time with content scheduling, in-depth…

    $29

    per month

    Pricing
    BufferIconosquare
    Editions & Modules
    Free
    $0
    Essentials
    $6
    per month per channel
    Team
    $12
    per month per channel
    Single
    $29
    per month per user
    Team
    $49
    per month
    Custom
    Contact Us
    per month
    Offerings
    Pricing Offerings
    BufferIconosquare
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsA discount is offered for annual billing.
    More Pricing Information
    Community Pulse
    BufferIconosquare
    Considered Both Products
    Buffer
    No answer on this topic
    Tripnity (ICONOSQUARE)
    No answer on this topic
    Key User Insights
    Would buy again
    91%
    Would buy again
    30 Answers
    100%
    Would buy again
    6 Answers
    Delivers good value for the price
    93%
    Delivers good value for the price
    28 Answers
    No answers on this topic
    Happy with the feature set
    85%
    Happy with the feature set
    28 Answers
    100%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    26 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    29 Answers
    100%
    Implementation went as expected
    5 Answers
    Features
    BufferIconosquare
    Publishing
    Comparison of Publishing features of Buffer and Iconosquare
    Feature
    Buffer
    7.8
    77 Ratings
    4% below category average
    Iconosquare
    -
    Ratings
    Content planning and scheduling8.677 Ratings00 Ratings
    Content optimization7.370 Ratings00 Ratings
    Workflow management7.666 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Buffer and Iconosquare
    Feature
    Buffer
    7.0
    70 Ratings
    10% below category average
    Iconosquare
    -
    Ratings
    Campaign success analytics7.070 Ratings00 Ratings
    Account management
    Comparison of Account management features of Buffer and Iconosquare
    Feature
    Buffer
    8.1
    72 Ratings
    2% above category average
    Iconosquare
    -
    Ratings
    Role-based user permissions & privileges8.359 Ratings00 Ratings
    Mobile access7.968 Ratings00 Ratings
    Best Alternatives
    BufferIconosquare
    Small Businesses
    Sendible
    Score7.2 out of 10
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.2 out of 10
    1-Social
    Score5.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BufferIconosquare
    Likelihood to Recommend
    7.5
    (97 ratings)
    8.0
    (9 ratings)
    Likelihood to Renew
    8.0
    (15 ratings)
    -
    (0 ratings)
    Usability
    8.4
    (33 ratings)
    -
    (0 ratings)
    Availability
    8.2
    (2 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (24 ratings)
    9.4
    (3 ratings)
    Implementation Rating
    8.0
    (3 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.6
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    BufferIconosquare
    Likelihood to Recommend
    Buffer
    It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
    Read full review
    Tripnity (ICONOSQUARE)
    A good match for someone looking into Iconosquare would be a social media manager looking to streamline their analytics process. It is for someone who may be pulling these numbers manually and wants a centralized location to pull numbers across platforms. Iconosquare also allows you to schedule your content, which provides another one-stop shop. Where it would be less suited is someone who may not use more than one social platform.
    Incentivized
    Read full review
    Pros
    Buffer
    • I can plan and publish content on social channels.
    • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
    • It has a special price; it is pretty affordable.
    • It has the possibility of integrating with other tools to improve its functions.
    Incentivized
    Read full review
    Tripnity (ICONOSQUARE)
    • Provides in-depth analytics on engagement.
    • Provides in-depth analytics on consistencies among your follower base.
    • Provides insight into ways to grow your followership and refine your content.
    Incentivized
    Read full review
    Cons
    Buffer
    • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
    • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
    Incentivized
    Read full review
    Tripnity (ICONOSQUARE)
    • Manipulating data can be difficult.
    • Paid and organic posts couldn't be separated.
    • Tracking story posts you wanted to group is messy.
    Incentivized
    Read full review
    Likelihood to Renew
    Buffer
    I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
    Incentivized
    Read full review
    Tripnity (ICONOSQUARE)
    No answers on this topic
    Usability
    Buffer
    We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
    Incentivized
    Read full review
    Tripnity (ICONOSQUARE)
    No answers on this topic
    Reliability and Availability
    Buffer
    Buffer is always on hand and very reliable, their software suite rarely has outages
    Incentivized
    Read full review
    Tripnity (ICONOSQUARE)
    No answers on this topic
    Performance
    Buffer
    Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
    Incentivized
    Read full review
    Tripnity (ICONOSQUARE)
    No answers on this topic
    Support Rating
    Buffer
    1. It really helped to my business to grow online.
    2. I was able to take actions mindfully as the analytics are damn good.
    3. Also used for managing clients social media accounts and it proved to be a best resource.
    4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
    5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
    Incentivized
    Read full review
    Tripnity (ICONOSQUARE)
    We never had a problem with customer support, nor really needed it. The UX of the site was easy to follow and simple to use.
    Incentivized
    Read full review
    Implementation Rating
    Buffer
    We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
    Incentivized
    Read full review
    Tripnity (ICONOSQUARE)
    No answers on this topic
    Alternatives Considered
    Buffer
    I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
    Incentivized
    Read full review
    Tripnity (ICONOSQUARE)
    We focus primarily on Instagram with our social media strategy, so Iconosquare delivers the best experience by far for that platform
    Incentivized
    Read full review
    Scalability
    Buffer
    Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
    Incentivized
    Read full review
    Tripnity (ICONOSQUARE)
    No answers on this topic
    Return on Investment
    Buffer
    • It has saved money by allowing us to automate our social using one person
    • It allows us to connect one channel at a time instead of wasting money on larger account management tools
    • We are making money, because it has already delivered several clients
    Incentivized
    Read full review
    Tripnity (ICONOSQUARE)
    • It's allowed us to view IG story metrics even after they have passed over the 14 day review in Instagram Insights
    • The graphs are easy for us to send to clients as they are not very complex or complicated to read
    • There have been no issues or errors with retrieving data with a quick turnaround.
    Incentivized
    Read full review
    ScreenShots

    Buffer Screenshots

    Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics

    Iconosquare Screenshots

    Screenshot of Performance analytics overviewScreenshot of Media ViewerScreenshot of Industry BenchmarkScreenshot of Competitor trackingScreenshot of Schedule postsScreenshot of Comments management