What users are saying about
Top Rated
369 Ratings
85 Ratings
Top Rated
369 Ratings
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Score 8 out of 100
85 Ratings
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Score 8.2 out of 100

Feature Set Ratings

    Publishing

    7.9

    Buffer

    79%

    Later

    Feature Set Not Supported
    N/A
    Buffer ranks higher in 3/3 features

    Content planning and scheduling

    8.8
    88%
    64 Ratings
    N/A
    0 Ratings

    Content optimization

    7.1
    71%
    57 Ratings
    N/A
    0 Ratings

    Workflow management

    7.8
    78%
    53 Ratings
    N/A
    0 Ratings

    Reporting/analytics

    7.8

    Buffer

    78%

    Later

    Feature Set Not Supported
    N/A
    Buffer ranks higher in 1/1 features

    Campaign success analytics

    7.8
    78%
    59 Ratings
    N/A
    0 Ratings

    Account management

    8.1

    Buffer

    81%

    Later

    Feature Set Not Supported
    N/A
    Buffer ranks higher in 2/2 features

    Role-based user permissions & privileges

    7.7
    77%
    49 Ratings
    N/A
    0 Ratings

    Mobile access

    8.4
    84%
    59 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Later is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

    Likelihood to Recommend

    8.2

    Buffer

    82%
    84 Ratings
    8.6

    Later

    86%
    16 Ratings

    Likelihood to Renew

    8.0

    Buffer

    80%
    14 Ratings

    Later

    N/A
    0 Ratings

    Usability

    8.4

    Buffer

    84%
    23 Ratings
    9.4

    Later

    94%
    3 Ratings

    Availability

    8.2

    Buffer

    82%
    4 Ratings

    Later

    N/A
    0 Ratings

    Performance

    8.0

    Buffer

    80%
    4 Ratings

    Later

    N/A
    0 Ratings

    Support Rating

    8.3

    Buffer

    83%
    27 Ratings
    9.0

    Later

    90%
    17 Ratings

    Implementation Rating

    8.0

    Buffer

    80%
    3 Ratings

    Later

    N/A
    0 Ratings

    Configurability

    10.0

    Buffer

    100%
    1 Rating

    Later

    N/A
    0 Ratings

    Product Scalability

    8.6

    Buffer

    86%
    2 Ratings

    Later

    N/A
    0 Ratings

    Likelihood to Recommend

    Buffer

    It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
    Read full review

    Later

    The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
    Read full review

    Pros

    Buffer

    • I can plan and publish content on social channels.
    • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
    • It has a special price; it is pretty affordable.
    • It has the possibility of integrating with other tools to improve its functions.
    Read full review

    Later

    • Later's easy upload feature (drag and drop) is incredibly helpful, especially for multiple images and videos.
    • The drag and drop option for scheduling content is easy, and images and videos load rather quickly depending on size.
    • Captions can be saved if there are posts or common phrases that repeated and shared out from the content.
    Read full review

    Cons

    Buffer

    • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
    • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
    Read full review

    Later

    • I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
    • I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
    • The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
    Read full review

    Pricing Details

    Buffer

    Starting Price

    $15 per month

    Editions & Modules

    Buffer editions and modules pricing
    EditionModules
    Publish Pro151
    Publish Premium652
    Publish Business993
    Analyze Pro354
    Analyze Premium505

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.

    Later

    Starting Price

    $0 per month

    Editions & Modules

    Later editions and modules pricing
    EditionModules
    Free$0.001
    Starter$15.002
    Growth$25.003
    Advanced$40.004

    Footnotes

    1. per month
    2. per user/per month
    3. per user/per month
    4. per user/per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Price increases are users and social sets are added.

    Likelihood to Renew

    Buffer

    I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
    Read full review

    Later

    No answers on this topic

    Usability

    Buffer

    We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
    Read full review

    Later

    Later is extremely easy to use. I love the visual planner portion of the tool so I can see ahead of time what my images will look like next to and stacked amongst each other! The posts are so easy to set up, tag, and schedule. UX and UI are great!
    Read full review

    Reliability and Availability

    Buffer

    Buffer is always on hand and very reliable, their software suite rarely has outages
    Read full review

    Later

    No answers on this topic

    Performance

    Buffer

    Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
    Read full review

    Later

    No answers on this topic

    Support Rating

    Buffer

    1. It really helped to my business to grow online.
    2. I was able to take actions mindfully as the analytics are damn good.
    3. Also used for managing clients social media accounts and it proved to be a best resource.
    4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
    5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
    Read full review

    Later

    Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
    Read full review

    Implementation Rating

    Buffer

    We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
    Read full review

    Later

    No answers on this topic

    Alternatives Considered

    Buffer

    I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
    Read full review

    Later

    I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
    Read full review

    Scalability

    Buffer

    Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
    Read full review

    Later

    No answers on this topic

    Return on Investment

    Buffer

    • It has saved money by allowing us to automate our social using one person
    • It allows us to connect one channel at a time instead of wasting money on larger account management tools
    • We are making money, because it has already delivered several clients
    Read full review

    Later

    • Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
    • Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.
    Read full review

    Screenshots

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