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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BuzzStream

    Score7 out of 10
    N/ABuzzstream is the eponymous SEO and influencer marketing platform from the Austin-based company of the same name.N/A

    Moz Link Explorer

    Score8 out of 10
    N/ALink Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site. Moz was acquired by iContact in June, 2021.

    $99

    per month

    Pricing
    BuzzStreamMoz Link Explorer
    Editions & Modules
    No answers on this topic
    Moz Pro
    $99
    per month
    Moz Link Explorer
    Free
    Offerings
    Pricing Offerings
    BuzzStreamMoz Link Explorer
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    BuzzStreamMoz Link Explorer
    Considered Both Products
    BuzzStream
    No answer on this topic
    iContact
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    5 Answers
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    5 Answers
    Features
    BuzzStreamMoz Link Explorer
    SEO
    Comparison of SEO features of BuzzStream and Moz Link Explorer
    Feature
    BuzzStream
    8.1
    17 Ratings
    5% above category average
    Moz Link Explorer
    8.1
    8 Ratings
    5% above category average
    Keyword analysis9.05 Ratings8.35 Ratings
    Backlink management9.017 Ratings9.07 Ratings
    SERP ranking tracking8.05 Ratings8.36 Ratings
    Page grader9.08 Ratings7.55 Ratings
    Competitive analysis7.05 Ratings9.08 Ratings
    Site audit / diagnostics7.05 Ratings8.56 Ratings
    Site recommendations8.05 Ratings8.05 Ratings
    Task management8.014 Ratings5.96 Ratings
    SEO Channels
    Comparison of SEO Channels features of BuzzStream and Moz Link Explorer
    Feature
    BuzzStream
    8.5
    6 Ratings
    11% above category average
    Moz Link Explorer
    7.4
    7 Ratings
    3% below category average
    Local SEO7.05 Ratings8.36 Ratings
    Social SEO9.05 Ratings7.55 Ratings
    Mobile SEO9.04 Ratings7.55 Ratings
    Global SEO9.05 Ratings6.54 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of BuzzStream and Moz Link Explorer
    Feature
    BuzzStream
    8.0
    11 Ratings
    5% below category average
    Moz Link Explorer
    7.2
    5 Ratings
    16% below category average
    Multi-domain support8.010 Ratings5.45 Ratings
    Integration with web analytics tools8.08 Ratings9.04 Ratings
    Best Alternatives
    BuzzStreamMoz Link Explorer
    Small Businesses
    Serpstat
    Score10 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BuzzStreamMoz Link Explorer
    Likelihood to Recommend
    7.6
    (18 ratings)
    8.0
    (9 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    Usability
    9.2
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    8.1
    (2 ratings)
    7.6
    (2 ratings)
    User Testimonials
    BuzzStreamMoz Link Explorer
    Likelihood to Recommend
    BuzzStream
    BuzzStream works for anyone that is working in the SEO field! It has literally saved me hours of time and is my go-to tool for all link building needs. The speed that I'm able to research a site, save the key information and launch a pre-crafted email is head spinning (In a good way)! This is one of the SEO tools that I can't live without--it makes link building and link tracking a whole lot easier. BuzzStream likely wouldn't be a good fit for anyone that isn't particularly working in the SEO field. I can't imagine this would replace a dedicated email tracking system or be used to send email drips.
    Incentivized
    Read full review
    iContact
    It is helpful if you are trying to understand where a site stands in terms of the links coming to it from different websites. It is less helpful in terms of providing specific actions or steps to take to get more links. However, it is a part of a larger Moz package so other areas provide information that can help there.
    Incentivized
    Read full review
    Pros
    BuzzStream
    • Communication Organization: It provides a simple communication format for even the most novice of users to understand. All messages are kept in nice order, even placed in folders if needed, to alleviate the pain of losing messages in normal email.
    • Locating Contact Information: I love that BuzzStream aids in finding additional contact information for people. From social accounts to other emails, we can make sure we reach out to people via the correct channels.
    • Building a Consistent Voice: BuzzStream allows you to save templates that have worked or failed when conducting outreach. These templates can have autofill parameters added to them and are accessible to all users.
    Incentivized
    Read full review
    iContact
    • Moz Link Explorer has a straightforward and easy to use interface. It’s very simple to navigate and understand the data.
    • The anchor text tool gives you an idea of the most widely used anchor texts other websites use when linking to your site. It can raise a red flag when too many sites are linking to you using exact match keyword anchor texts.
    Incentivized
    Read full review
    Cons
    BuzzStream
    • The search function needs to be more accurate in returning results when searching for existing prospects the platform only display exact match results - www.websitename.com vs websitename.com. In reality, the two websites are the same prospects.
    • Customer service assistance needs to be more instantaneous when seeking out help a response can take up to 24 hours.
    • Importing large CSV files of websites takes time as well.
    Incentivized
    Read full review
    iContact
    • You need to subscribe to Moz Pro to get all features, which is pricey if you aren’t using the tool regularly.
    • I’ve found that competitor tools give larger lists of inbound links.
    • You’ll need some understanding of how SEO works to maximize the tool. Would non-SEO specialists understand the difference between domain authority and page authority, or the difference between follow back, and non-follow backlinks? Moz offers lots of training resources, but it takes time to learn what you need.
    Incentivized
    Read full review
    Likelihood to Renew
    BuzzStream
    No answers on this topic
    iContact
    No renewal is necessary with the free version!
    Read full review
    Usability
    BuzzStream
    Buzzstream is great to help identify sites to get links from, and it makes this process so efficient, easy and personal to all, the ones who are using it and the ones that are receiving. Flawless navigation, good outlook, 10/10!
    Incentivized
    Read full review
    iContact
    No answers on this topic
    Support Rating
    BuzzStream
    Support is one of the best aspects of BuzzStream. I know their support team is small and somehow they are able to get back to us right away in a super helpful, friendly fashion. I've had many questions - sometimes they release a new feature, sometimes a feature isn't working correctly and they are quick to answer but also help explain it in a way that makes sense.
    Incentivized
    Read full review
    iContact
    I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
    Incentivized
    Read full review
    Alternatives Considered
    BuzzStream
    BuzzStream stacks up quite well compared to its competitors. In particular, Hootsuite and HubSpot. BuzzStream has many of the same capabilities that its competitors do, at a fraction of the cost. We selected BuzzStream because it had a fairly flexible contract, and it was sufficient for our needs. It was a good intermediate-level tool.
    Incentivized
    Read full review
    iContact
    Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors
    Incentivized
    Read full review
    Return on Investment
    BuzzStream
    • It's had a positive impact in keeping our entire agency organized. Especially when employees leave, all of their communication is in one place, so it's pretty easy to have someone take over the process.
    • You can test different messaging for prospects and then determine the most successful.
    Incentivized
    Read full review
    iContact
    • This has allowed me to bring more traffic to our website.
    • This has increased our clients.
    • This has increased our Domain Authority over 10.
    Incentivized
    Read full review
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