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CallidusCloud LeadRocket (discontinued) vs. Ortto

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    CallidusCloud LeadRocket (discontinued)

    Score4.3 out of 10
    N/ACallidusCloud LeadRocket offered users the ability to consolidate online and offline leads in one single platform. It has been discontinued in favor of SAP's Sales Cloud.

    $50

    per user per month

    Ortto

    Score9 out of 10
    Small Businesses (1-50 employees)
    Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…

    $199

    per month month-to-month commitment with 10,000 contacts

    Pricing
    CallidusCloud LeadRocket (discontinued)Ortto
    Editions & Modules
    Marketing
    $50
    per user per month
    Starter
    $199
    per month month-to-month commitment with 5,000 contacts
    Professional
    $599
    per month month-to-month commitment with 10,000 contacts
    Enterprise
    Custom
    per month annual commitment, paid monthly with 10,000 contacts
    Offerings
    Pricing Offerings
    CallidusCloud LeadRocket (discontinued)Ortto
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsAdditional users, domains, DNS, dedicated IP, and email volume are available as add-ons. Monthly pricing is available upon request.10% discount for quarterly billing. 15% discount for annual billing.
    More Pricing Information
    Features
    CallidusCloud LeadRocket (discontinued)Ortto
    Email & Online Marketing
    Comparison of Email & Online Marketing features of CallidusCloud LeadRocket (discontinued) and Ortto
    Feature
    CallidusCloud LeadRocket (discontinued)
    6.5
    3 Ratings
    18% below category average
    Ortto
    9.0
    11 Ratings
    15% above category average
    WYSIWYG email editor6.63 Ratings8.911 Ratings
    Landing pages6.43 Ratings00 Ratings
    Dynamic content00 Ratings8.98 Ratings
    Ability to test dynamic content00 Ratings8.98 Ratings
    A/B testing00 Ratings8.98 Ratings
    Mobile optimization00 Ratings8.910 Ratings
    Email deliverability reporting00 Ratings9.911 Ratings
    List management00 Ratings8.911 Ratings
    Triggered drip sequences00 Ratings8.911 Ratings
    Lead Management
    Comparison of Lead Management features of CallidusCloud LeadRocket (discontinued) and Ortto
    Feature
    CallidusCloud LeadRocket (discontinued)
    6.5
    3 Ratings
    20% below category average
    Ortto
    9.2
    11 Ratings
    15% above category average
    Lead scoring and grading8.01 Ratings00 Ratings
    Data quality management6.43 Ratings8.910 Ratings
    Automated sales alerts and tasks5.01 Ratings8.99 Ratings
    Lead nurturing automation00 Ratings9.911 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of CallidusCloud LeadRocket (discontinued) and Ortto
    Feature
    CallidusCloud LeadRocket (discontinued)
    5.0
    1 Ratings
    41% below category average
    Ortto
    8.9
    8 Ratings
    16% above category average
    Social sharing and campaigns5.01 Ratings00 Ratings
    Social profile integration00 Ratings8.98 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of CallidusCloud LeadRocket (discontinued) and Ortto
    Feature
    CallidusCloud LeadRocket (discontinued)
    6.4
    3 Ratings
    17% below category average
    Ortto
    8.9
    9 Ratings
    15% above category average
    Role-based workflow & approvals6.43 Ratings00 Ratings
    API00 Ratings8.98 Ratings
    Customizability00 Ratings8.99 Ratings
    Integration with Salesforce.com00 Ratings8.97 Ratings
    Campaign Management
    Comparison of Campaign Management features of CallidusCloud LeadRocket (discontinued) and Ortto
    Feature
    CallidusCloud LeadRocket (discontinued)
    -
    Ratings
    Ortto
    8.9
    9 Ratings
    16% above category average
    Event/webinar marketing00 Ratings8.99 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of CallidusCloud LeadRocket (discontinued) and Ortto
    Feature
    CallidusCloud LeadRocket (discontinued)
    -
    Ratings
    Ortto
    8.9
    12 Ratings
    17% above category average
    Dashboards00 Ratings8.912 Ratings
    Standard reports00 Ratings8.912 Ratings
    Best Alternatives
    CallidusCloud LeadRocket (discontinued)Ortto
    Small Businesses
    Vbout
    Score9.9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CallidusCloud LeadRocket (discontinued)Ortto
    Likelihood to Recommend
    2.9
    (15 ratings)
    8.9
    (12 ratings)
    Likelihood to Renew
    6.0
    (13 ratings)
    -
    (0 ratings)
    Usability
    7.4
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    6.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    CallidusCloud LeadRocket (discontinued)Ortto
    Likelihood to Recommend
    Discontinued Products
    We have really enjoyed the personal level of customer service with CallidusCloud and the quick turn around on any concerns and issues. CallidusCloud works well as an integrated instance with Salesforce and also as a stand alone instance that can send to csv files. We have been able to build campaigns, track success of said campaigns and manage automation. The level of integration has been key to our success and to the ability to create professional, personalized templates that are true to our brand but allow us to innovate. We also are pleased with the way that we can add blocks of emails on during our busy times so that service is not interrupted.
    Incentivized
    Read full review
    Ortto
    Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Reporting - we can send out emails all day, but if we don't have something to report to the client after-the-fact it voids the entire process. Genius provided a visually stimulating reporting tool.
    • Tracking - Genius was great at tracking opens, clicks, bounces, hard bounces, etc. This helped us clean up our system as we sent campaigns out.
    • CRM Integration - Genius was great about tracking each contact (in Salesforce) and their activity via emails.
    Read full review
    Ortto
    • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
    • Easy and powerful email editing and creation built-in. No need for email template coding.
    • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • One area of LeadFormix that could be improved is the way it schedules out an email to multiple lists. It can get problematic when an email scheduled to ten lists takes ten hours (one list per hour) to go out. It also isn't efficient to make us schedule individual emails instead of this process. I would like to be able to send out an email to ten lists and have it arrive in everyone's mailboxes at the time I scheduled it for.
    • The email design platform could use work. I've resorted to coding my emails using html, since the WYSIWYG platform seems to add unwanted and un-needed style codes throughout the email (it's not a platform for people unfamiliar with coding).
    Read full review
    Ortto
    • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Since the company has grown, the personal touch has dispatched and it's more difficult to get a rep. There is no longer a phone call that can be made but the responses don't take as long as others and the glitches are becoming more and more frequent.
    Incentivized
    Read full review
    Ortto
    No answers on this topic
    Usability
    Discontinued Products
    Very easy to use and designed well.
    Read full review
    Ortto
    No answers on this topic
    Support Rating
    Discontinued Products
    It has declined since we started with this company and it could be better.
    Incentivized
    Read full review
    Ortto
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    We selected CallidusCloud (Genius) based on the level of service for the price. It was more cost effective then Silver Pop which was another tool recommended to us. On the other hand, mail chimp did not provide the level of integration needed with our CRM - Salesforce. We need to be able to connect the response to an email campaign to the individual contact (student) record and determine the success of the campaign.
    Incentivized
    Read full review
    Ortto
    How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • We have had problems with our emails landing up in spam which was hampering out marketing efforts.
    • Too many features that add very little value to business
    • You spend too much of time on the tool because the UI is very confusing
    Incentivized
    Read full review
    Ortto
    • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
    Incentivized
    Read full review
    ScreenShots

    CallidusCloud LeadRocket (discontinued) Screenshots

    Screenshot of Gain superior lead intelligence as you capture behavioral information such as path-to-discovery, areas of interest, level of engagement, and focus of each visit.Screenshot of See detailed information about who visits your website: prospects, leads, partners, or competitors.Screenshot of Create, test, schedule, automate, and measure email campaigns and nurture campaign workflows.Screenshot of Plan, automate and monitor complex, multi-step, trigger-based lead nurturing campaigns.Screenshot of Create, edit, and deploy your landing pages in minutes.

    Ortto Screenshots

    Screenshot of a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.