What users are saying about
18 Ratings
Top Rated
109 Ratings
18 Ratings
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Score 7.4 out of 100
Top Rated
109 Ratings
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Score 8 out of 100

Likelihood to Recommend

Campaigner

Workflow feature makes this best suited for those who want to send a series of emails over time based on contact attributes and behavior.Ability to add custom fields and define segments makes this tool valuable for very targeted email campaigns.Lack of communication about releases and poor technical support means your users will need to be fairly skilled in critical thinking and more technical than average. Our knowledge of system came from lots of trial and error.
Anonymous | TrustRadius Reviewer

Zoho Campaigns

It is well suited in scenarios:
  1. Well-defined static list with proper info.
  2. Not building email templates from scratch
  3. Litmus testing involved
  4. Easy to use simple automation journeys involved
Not well-suited scenarios:
  1. Complex Customer journeys
  2. Dynamic content involved
  3. Integration with other products other than the ZOHO suite
  4. Testing API limits
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Campaigner
8.7
Zoho Campaigns
7.6
WYSIWYG email editor
Campaigner
8.5
Zoho Campaigns
7.3
Dynamic content
Campaigner
9.0
Zoho Campaigns
6.9
Ability to test dynamic content
Campaigner
9.0
Zoho Campaigns
7.1
Landing pages
Campaigner
9.9
Zoho Campaigns
7.8
A/B testing
Campaigner
6.6
Zoho Campaigns
8.0
Mobile optimization
Campaigner
7.8
Zoho Campaigns
7.1
Email deliverability reporting
Campaigner
8.1
Zoho Campaigns
7.7
List management
Campaigner
9.5
Zoho Campaigns
8.3
Triggered drip sequences
Campaigner
9.5
Zoho Campaigns
7.8

Reporting & Analytics

Campaigner
6.3
Zoho Campaigns
7.1
Dashboards
Campaigner
5.0
Zoho Campaigns
7.4
Standard reports
Campaigner
8.5
Zoho Campaigns
7.5
Custom reports
Campaigner
5.4
Zoho Campaigns
6.4

Pros

Campaigner

  • Number 1, is it's ease of use. We have not run into any problems where someone finds Campaigner difficult to use and this comes in handy every day. The more people that know how to use it the better because it reduces stress/buildup on others.
  • We love the reporting system here. We use the clicks and opens to follow up with people all the time so to have all that detailed information is very beneficial.
  • Customization is great. You can really make all your emails look exactly like they're pictured in your head.
Zaheer Bulsara | TrustRadius Reviewer

Zoho Campaigns

  • The best thing about this software is its integration with G-suite.
  • It's user interface is so easy that any user can learn it quickly. And it is very easy to operate.
  • It helps users to engage subscribers via various social media platforms.
  • It allows users to compare various email campaigns.
Anonymous | TrustRadius Reviewer

Cons

Campaigner

  • More ways to schedule newsletters
  • Some emails may go to spam
Mahmoud Farag | TrustRadius Reviewer

Zoho Campaigns

  • Zoho should start by throwing this tool in the trash and then recreate it from scratch. There are so many flaws I would be here all year trying to list them all. Start by the fact that creating templates is an absolute nightmare. You'll find over and over again that something that should be easily executed can't be done. It is NOT a plug and play program. Everything is trial and error.
  • The reporting SUCKS bad. It gives you basics, but if you want any real insights... I have to export all my data into my own spreadsheets to compare results from multiple campaigns.
  • Customer service is B.A.D. You'll spend HOURS upon HOURS with a tech support team that knows less than you. The only time anything gets accomplished is when you work with a programmer. BUT, you'll seriously waste 1-2 hours explaining a problem to someone who is only taking notes. You'll get so frustrated when they try to show you how they think it works and you respond with... "I know how this works because I have used it for a year - the problem is that it stopped working the way it always did before. They will argue with you. You will respond accordingly. They will close tickets without resolution. Speaking of tickets, you'll never get one. They say they will take care of it and a week later you will follow-up and no one will have any idea what is going on. You'll start from scratch and be even more frustrated. You will learn to "fix" it on your own or deal with it, broken.
  • After two years, I'm still not sure if my emails even make it to an inbox. When asked, you'll be told that you need to write better subject lines. I call bull****. Don't rely on this product to deliver your email. And don't question Zoho, as it will always be your fault.
  • You can't use this tool to send to ANY group email addresses. You can't even override the system. I have a lot of clients that use info@xxx.com or sales@xxx.com, etc. and I have to send them personal emails since this will not allow them to be sent. They say it is to protect them from getting blacklisted. I call bull**** again.
  • The templates offered by the system are crap - unless you only send holiday emails. Not a large selection of just generic templates. You'll be pulling your hair out trying to use their builder to create your own. In the end, you'll end up sending emails with nothing "pretty" about them.
Jason Ensign | TrustRadius Reviewer

Likelihood to Renew

Campaigner

Campaigner 9.0
Based on 1 answer
I can't see us not renewing unless we find something better. This is highly unlikely because there was a thorough research done for use to chose the best marketing client and it always came back to campaigner.
Zaheer Bulsara | TrustRadius Reviewer

Zoho Campaigns

Zoho Campaigns 10.0
Based on 1 answer
Because I am a single user organization and the subscription is free for up to 3 users.
Stacy Venditto | TrustRadius Reviewer

Usability

Campaigner

Campaigner 5.0
Based on 2 answers
Great features but awful tech support experiences over five years of use. Some releases broke our workflows and Campaigner could never explain why. Our initial plan provided a designed client support contact. This individual changed frequently without notice and at one point they decided our plan no longer included a designated contact. Of course this was never communicated to us until we tried to reach out to the person.If you are tech savy this system might be for you but you'll be on your own.
Anonymous | TrustRadius Reviewer

Zoho Campaigns

No score
No answers yet
No answers on this topic

Support Rating

Campaigner

Campaigner 1.1
Based on 3 answers
Everything takes a minimum of 24 hours to solve and after being with campaigner for several years we were just told for the first time we have an account rep which we never even spoke to.
Anonymous | TrustRadius Reviewer

Zoho Campaigns

No score
No answers yet
No answers on this topic

Alternatives Considered

Campaigner

MailChimp is far more customizable and User-Friendly, although Campaigner gets the job done. Campaigner could benefit from a design upgrade to bring their look into the modern realm. The drag and drop features and email customization of MailChimp, Campaigner is lacking. However, MailChimp is pricier. So you are definitely getting what you pay for.
Tim Sessions | TrustRadius Reviewer

Zoho Campaigns

Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and integrates nicely with other Zoho apps.
Alyssa Storm | TrustRadius Reviewer

Return on Investment

Campaigner

  • Saves time and resources
  • Reduced overhead costs
  • Higher conversion rates
  • Email list segmentation
Mahmoud Farag | TrustRadius Reviewer

Zoho Campaigns

  • It allows us to communicate with all our customers or lists together or individually, and to track how successful our campaigns are.
  • Customer Service is a target area of why we use Zoho Campaigns, and it meets our needs greatly.
  • To date we have not really measured the ROI or impact that Zoho Campaigns has on our marketing efforts but with this product it certainly has the means to do such.
Jon Porreca | TrustRadius Reviewer

Screenshots

Campaigner

Pricing Details

Campaigner

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Campaigner Editions & Modules

Additional Pricing Details

Zoho Campaigns

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Zoho Campaigns Editions & Modules

Edition
0-250 Contacts$3.001
0251-500 Contacts$5.001
501-1,000 Contacts$9.001
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Campaigner
7.0
Zoho Campaigns
7.9

Likelihood to Renew

Campaigner
9.0
Zoho Campaigns
10.0

Usability

Campaigner
5.0
Zoho Campaigns

Support Rating

Campaigner
1.1
Zoho Campaigns

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