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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Canto

    Score6.5 out of 10
    N/ACanto delivers digital asset management capabilities while offering an intuitive experience for teams. Canto's AI Visual Search enables users to search their brand libraries using natural language.N/A

    Freshdesk

    Score8.5 out of 10
    N/AFreshdesk (a product of Freshworks Inc.) is a customer service solution with enterprise capability. Freshdesk unifies channels, conversations, AI capabilities, customer insights, and advanced ticketing into the Freshdesk Command Center so agents are ready to resolve. With Freddy, People-first AI, customer service teams can take AI agents live in minutes to fully resolve complex and simple queries, get response and resolution assistance from AI copilot, and stay ahead with AI insights.…

    $18

    per month per user

    Pricing
    CantoFreshdesk
    Editions & Modules
    No answers on this topic
    Growth
    $18
    per month per agent
    Pro
    $59
    per month per agent
    Enterprise
    $95
    per month per agent
    Offerings
    Pricing Offerings
    CantoFreshdesk
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsCanto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.—
    More Pricing Information
    Features
    CantoFreshdesk
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Canto and Freshdesk
    Feature
    Canto
    6.7
    10 Ratings
    6% below category average
    Freshdesk
    -
    Ratings
    Dashboards6.810 Ratings00 Ratings
    Standard reports6.69 Ratings00 Ratings
    Content analytics6.59 Ratings00 Ratings
    DAM Features
    Comparison of DAM Features features of Canto and Freshdesk
    Feature
    Canto
    7.2
    24 Ratings
    13% below category average
    Freshdesk
    -
    Ratings
    Uploading assets7.623 Ratings00 Ratings
    Downloading assets8.424 Ratings00 Ratings
    Categories7.423 Ratings00 Ratings
    Asset storage8.223 Ratings00 Ratings
    Asset sharing8.024 Ratings00 Ratings
    Asset search7.724 Ratings00 Ratings
    Tagging system7.323 Ratings00 Ratings
    Content editing6.416 Ratings00 Ratings
    Embed codes7.210 Ratings00 Ratings
    Metadata6.820 Ratings00 Ratings
    Collections7.621 Ratings00 Ratings
    User access6.823 Ratings00 Ratings
    DAM Integrations6.813 Ratings00 Ratings
    DAM API7.08 Ratings00 Ratings
    Workflow automations5.99 Ratings00 Ratings
    Related asset discovery6.713 Ratings00 Ratings
    Incident and problem management
    Comparison of Incident and problem management features of Canto and Freshdesk
    Feature
    Canto
    -
    Ratings
    Freshdesk
    8.6
    210 Ratings
    5% above category average
    Organize and prioritize service tickets00 Ratings9.3206 Ratings
    Expert directory00 Ratings7.9140 Ratings
    Subscription-based notifications00 Ratings7.812 Ratings
    ITSM collaboration and documentation00 Ratings8.115 Ratings
    Ticket creation and submission00 Ratings9.0207 Ratings
    Ticket response00 Ratings9.1207 Ratings
    Self Help Community
    Comparison of Self Help Community features of Canto and Freshdesk
    Feature
    Canto
    -
    Ratings
    Freshdesk
    8.0
    185 Ratings
    0% below category average
    External knowledge base00 Ratings8.0169 Ratings
    Internal knowledge base00 Ratings8.0173 Ratings
    Multi-Channel Help
    Comparison of Multi-Channel Help features of Canto and Freshdesk
    Feature
    Canto
    -
    Ratings
    Freshdesk
    8.3
    197 Ratings
    3% above category average
    Customer portal00 Ratings8.3169 Ratings
    IVR00 Ratings8.563 Ratings
    Social integration00 Ratings8.2105 Ratings
    Email support00 Ratings8.6197 Ratings
    Help Desk CRM integration00 Ratings7.7126 Ratings
    Best Alternatives
    CantoFreshdesk
    Small Businesses
    Adobe Bridge
    Score8.5 out of 10
    Help Scout
    Score9.3 out of 10
    Medium-sized Companies
    Cloudinary
    Score9 out of 10
    LiveAgent
    Score8.8 out of 10
    Enterprises
    Acquia DAM (Widen)
    Score8 out of 10
    Front
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CantoFreshdesk
    Likelihood to Recommend
    8.1
    (253 ratings)
    8.6
    (277 ratings)
    Likelihood to Renew
    9.9
    (18 ratings)
    8.5
    (25 ratings)
    Usability
    9.0
    (95 ratings)
    9.0
    (42 ratings)
    Availability
    6.4
    (1 ratings)
    7.5
    (6 ratings)
    Performance
    6.4
    (1 ratings)
    7.6
    (6 ratings)
    Support Rating
    7.6
    (157 ratings)
    8.4
    (41 ratings)
    In-Person Training
    -
    (0 ratings)
    8.2
    (1 ratings)
    Online Training
    9.1
    (2 ratings)
    7.0
    (3 ratings)
    Implementation Rating
    9.0
    (12 ratings)
    7.7
    (207 ratings)
    Configurability
    3.6
    (1 ratings)
    6.5
    (7 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.5
    (5 ratings)
    Ease of integration
    6.4
    (1 ratings)
    7.9
    (6 ratings)
    Product Scalability
    6.4
    (1 ratings)
    6.8
    (6 ratings)
    Professional Services
    -
    (0 ratings)
    8.7
    (2 ratings)
    Vendor post-sale
    7.3
    (1 ratings)
    7.6
    (5 ratings)
    Vendor pre-sale
    7.3
    (1 ratings)
    7.7
    (5 ratings)
    User Testimonials
    CantoFreshdesk
    Likelihood to Recommend
    Canto
    Canto is an excellent tool for organizing assets and searching for them in one location. I also really enjoy using the mobile version of Canto on my smartphone when I am on the go. Canto is robust and fast and it has been a major advancement in the way that my organization stores and shares assets.
    Incentivized
    Read full review
    Freshworks Inc
    I believe Freshdesk is well-suited for companies that manage multiple accounts, such as those in the Business Process Outsourcing industry. It has all the necessary capabilities, such as ticket management that uses omnichannel to receive ticket requests from service requests (managed internally) in the system, emails, etc. There are also several workflow automations that can be built within the platform/system. What is lacking is the API documentation, which limits the possibilities for further automations. Overall, it is a highly recommended tool for managing employee productivity and timeliness.
    Incentivized
    Read full review
    Pros
    Canto
    • Ability to manage several portals and allow different users access to each.
    • Ability to customize each Canto platform or portal to suit all needs.
    • The platform is very easy to use, and while there are more complex components to the platform, users are able to use only the basics and remain very successful.
    Incentivized
    Read full review
    Freshworks Inc
    • No prior experience with similar platforms is required to use Freshdesk. I found its interface to be quite intuitive, at least for the end user.
    • It's easy to connect with other platforms, so you can sync and manage data from other platforms because the integrations work correctly.
    • Freshdesk's technical support is quite responsive, with short and effective response times. They have easily handled my questions and issues.
    • It has tools for customizing automated chats, answering frequently asked questions before transferring to an agent. Its configuration is extensive and highly customizable.
    Incentivized
    Read full review
    Cons
    Canto
    • The brand templates add-on is very difficult to use. It sounds great on paper, but when you actually try to use it you find out it's very clunky and limited.
    • Adding fonts to style guides is difficult. Would love to see some sort of integration with Adobe and Google fonts.
    • Duplicate finder only finds exact duplicates, so if a file has been run through processing of any sort it doesn't find it (ie Photoshop, Lightroom). Would be great if it could have some sort of optical duplicate finder.
    Incentivized
    Read full review
    Freshworks Inc
    • Freshdesk is buggy, full stop. I don't know how many support tickets I submitted related to user login.
    • There can be a language barrier with support and sales.
    • There were a couple of hours-long outages that significantly impacted my company's customer experience.
    Incentivized
    Read full review
    Likelihood to Renew
    Canto
    It's a fantastic product and we get a lot of mileage out of Canto. I would 100% say that we plan to renew our subscription and have not explored any other digital asset management tools. It has all the tools we need, seamlessly connects with Adobe products (out primary design tool) and continues to innovate.
    Incentivized
    Read full review
    Freshworks Inc
    New support agents can learn the system quickly, minimizing training time and maximizing productivity from day one. Agents are more willing to use a system that is simple, reducing resistance to change and ensuring all interactions are logged (a common problem with complex systems). The platform is known for being easy to set up and customize, allowing teams (especially smaller ones) to get started with minimal technical expertise.The platform makes it easy to set and monitor Service Level Agreements (SLAs), ensuring customers get timely responses and helping managers enforce performance standards.
    Incentivized
    Read full review
    Usability
    Canto
    Canto is about as easy to use as it gets. I have personally trained a handful of employees who are unfamiliar with DAM/marketing SaaS technology on how to use the platform for their needs. These trainings only take about half an hour (given they are using a very limited set of Canto's features), and afterward, they are pretty well-equipped to use the platform.
    Incentivized
    Read full review
    Freshworks Inc
    Freshdesk is extremely easy to use as implemented it on our own with average technical skills. A lot of the options are straightforward and Freshdesk provides easy-to-understand explanations for some of the more complex-sounding ones. We recently onboarded new specialists and they were able to learn Freshdesk with minimal training.
    Incentivized
    Read full review
    Reliability and Availability
    Canto
    Canto is usually available, though sometimes goes down for 30 min - 1 hr. Usually resolved quickly
    Incentivized
    Read full review
    Freshworks Inc
    I have encountered a lot of errors in the Freshdesk, however, they tend to resolve it on priority or at least they will share the timeline by when this can be resolved. Most of the time the issue has been from the other partner's end. They take time to resolve their vendor issues and they don't have any timelines in case of developed app errors.
    Incentivized
    Read full review
    Performance
    Canto
    I've satisfied with the performance
    Incentivized
    Read full review
    Freshworks Inc
    The reports take a lot of time to download if the time period is large. Also, the tickets take their sweet time to open and load. It is not fast as Zendesk. Only 30 tickets are visible in a single go and there isn't any option to select all. If we need to change the pages and dashboards it takes a lot of time to open.
    Incentivized
    Read full review
    Support Rating
    Canto
    I think Canto's onboarding process was really helpful. Our employees were able to utilize the system without excess training sessions which isn't always the case with some software. I also think that their customer support has proven to be super helpful when minor issues arise
    Incentivized
    Read full review
    Freshworks Inc
    Because I never worked with a company that responds so quickly to their customer! They are always fast at responding and very open to new ideas and quickly turning them around to include them in future releases. They walk us through when we need assistance and are very good at communicating. Overall top notch support
    Incentivized
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    In-Person Training
    Canto
    No answers on this topic
    Freshworks Inc
    In-person training is provided to all the agents and it is very easy to learn the basics of the Freshdesk interface. Solving tickets via dashboards, replying to the guest queries in bulk via Freshdesk. The training which is a bit hard is creating the logic according to the ticket flow and intergeration.
    Incentivized
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    Online Training
    Canto
    Very knowledgable and accommodating trainers who listen to what you're asking and provide detailed yet simple instructions.
    Incentivized
    Read full review
    Freshworks Inc
    This tool is no doubt easy to learn but in-person training is a lot better than online training. It takes time to grasp things in the online training, however, in pandemic we have done all the training online. Apart from a bit more time we haven't faced any issues with online training.
    Incentivized
    Read full review
    Implementation Rating
    Canto
    We didn't have a thorough enough plan for ownership of uploading and tagging and some of our tags were inconsistent which led to some regression in our usage. We tightened up that plan on our end and spoke with support team on Canto's end to establish some best practices and have a much better workflow now.
    Incentivized
    Read full review
    Freshworks Inc
    Was a fairly quick implementation for us. However, we are only doing email integration and not some of the more complex integrations that are possible. One clarification on an earlier question. I selected that Freshdesk doesn't have a given feature, but this is not true. I selected this because there wasn't a selection for I don't use the feature. This is a weakness in the survey.
    Incentivized
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    Alternatives Considered
    Canto
    Dropbox is not as organized as Canto is. This is very impactful to help us stay consistent and to stay proper when managing our digital assets. Moreover, the ease of navigation is a lot better than Dropbox ever was, this is a big reason why our company has been using Canto for SEVERAL years.We do not want to leave Canto!
    Incentivized
    Read full review
    Freshworks Inc
    Compared to Crisp, Freshdesk offers much more organization and is just much more helpful when it comes to having more than one region/team. Not that Crisp is bad, but with Freshdesk, internal communication and collaboration are much easier, which was quite important for our team to grow.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Canto
    No answers on this topic
    Freshworks Inc
    I was not very involved with the purchase/contract (my company purchased Fresjdesk before I was brought on), but I will say that pricing per agent made it difficult to grow our support team. Additionally, we were kind of disappointed after our upgrade because it didn't solve our pain points as much as we expected.
    Incentivized
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    Scalability
    Canto
    Canto is based on the West coast, so occasionally patches and planned outages happen during East coast working hours
    Incentivized
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    Freshworks Inc
    My company had Freshdesk agents from support and success. It's generally difficult to customize permissions for different agent "roles." We were a fully distributed company, so "multiple sites" doesn't apply to us. We found Freshdesk features lacking as we grew our customer base, and adding agents wasn't easy because price steeply increases with number of agents.
    Incentivized
    Read full review
    Professional Services
    Canto
    No answers on this topic
    Freshworks Inc
    - good customer support
    - personal contact
    - usage limited to basic product features, individually designed solutions seem unlikely
    Incentivized
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    Return on Investment
    Canto
    • Covid: We all worked from home. It was a major impact for us to stop using a sketchy VPN that is slow and painful. We all became so much more efficient in our work.
    • Sharing assets: Our company has grown substantially in the past 3 years. Having Canto means that we can easily share assets with our worldwide divisions. We are leading the way on this as the companies we acquired are using archaic servers. We will bring everyone in the Canto world to better manage our assets.
    • Control: Prior to Canto, people were misusing images - not using the right ones, not using watermarks. Now it's all preventable and we are seeing better quality images used appropriately.
    Incentivized
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    Freshworks Inc
    • Increased response times - Client Success maintains at 98% SLA for resolution
    • Categorization of feedback and issues - custom ticket fields make it easier for us to review why clients contact us on a high level
    • Standardization of internal procedures via templates, canned responses and automations
    Incentivized
    Read full review
    ScreenShots

    Canto Screenshots

    Screenshot of the Canto AI Visual Search to discover digital assets faster.Screenshot of asset discovery with AI Visual Search, using natural language to instantly find the most relevant images and videos in Canto.Screenshot of Canto's integrations, including Adobe Creative Suite, Hootsuite, Canva, and monday.com.Screenshot of sharing tools to push on-brand digital content to teams, channels, and platforms while maintaining control with access controls and digital rights management.Screenshot of the organized, searchable content hub, where everyone can always find what they need, when they need it.