Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Canto
Score 8.5 out of 10
N/A
Canto delivers digital asset management capabilities while offering an intuitive experience for teams. Canto's AI Visual Search enables users to search their brand libraries using natural language.N/A
Frontify
Score 7.0 out of 10
Mid-Size Companies (51-1,000 employees)
Frontify aims to simplify brand management with a platform that connects everything (and everyone) important to the growth of a brand. Offering plans for all company sizes, the vendor states Frontify is used by 4,000 brands globally. Frontify features: Cloud-based brand guidelines to ensure consistency across every touchpoint Digital asset management for centralizing all brand assets and essentials Creative collaboration to accelerate project…N/A
Pricing
CantoFrontify
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CantoFrontify
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalOptional
Additional DetailsCanto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.
More Pricing Information
Community Pulse
CantoFrontify
Considered Both Products
Canto
Chose Canto
Canto is more robust, but it also has its disadvantages as well. Definitely offers more features and is cheaper than its competitors though.
Chose Canto
Canto functions a lot like our existing server/file storage system, so the transition was smooth. Canto was supreme in searching/tagging. The salespeople were also the easiest to work with.
Frontify

No answer on this topic

Top Pros
Top Cons
Features
CantoFrontify
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Canto
6.6
10 Ratings
1% above category average
Frontify
-
Ratings
Dashboards6.710 Ratings00 Ratings
Standard reports6.69 Ratings00 Ratings
Content analytics6.59 Ratings00 Ratings
DAM Features
Comparison of DAM Features features of Product A and Product B
Canto
7.1
24 Ratings
11% below category average
Frontify
-
Ratings
Uploading assets7.523 Ratings00 Ratings
Downloading assets8.224 Ratings00 Ratings
Categories7.223 Ratings00 Ratings
Asset storage8.123 Ratings00 Ratings
Asset sharing7.924 Ratings00 Ratings
Asset search7.424 Ratings00 Ratings
Tagging system7.223 Ratings00 Ratings
Content editing6.416 Ratings00 Ratings
Embed codes7.010 Ratings00 Ratings
Metadata6.720 Ratings00 Ratings
Collections7.421 Ratings00 Ratings
User access7.023 Ratings00 Ratings
DAM Integrations6.713 Ratings00 Ratings
DAM API6.88 Ratings00 Ratings
Workflow automations5.69 Ratings00 Ratings
Related asset discovery6.613 Ratings00 Ratings
Best Alternatives
CantoFrontify
Small Businesses
Adobe Bridge
Adobe Bridge
Score 8.8 out of 10
Adobe Bridge
Adobe Bridge
Score 8.8 out of 10
Medium-sized Companies
MediaValet
MediaValet
Score 9.8 out of 10
MediaValet
MediaValet
Score 9.8 out of 10
Enterprises
MediaValet
MediaValet
Score 9.8 out of 10
MediaValet
MediaValet
Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CantoFrontify
Likelihood to Recommend
8.0
(253 ratings)
7.5
(6 ratings)
Likelihood to Renew
9.1
(18 ratings)
10.0
(1 ratings)
Usability
8.3
(95 ratings)
-
(0 ratings)
Availability
6.4
(1 ratings)
-
(0 ratings)
Performance
6.4
(1 ratings)
-
(0 ratings)
Support Rating
6.5
(157 ratings)
-
(0 ratings)
Online Training
8.3
(2 ratings)
-
(0 ratings)
Implementation Rating
8.3
(12 ratings)
-
(0 ratings)
Configurability
3.6
(1 ratings)
-
(0 ratings)
Ease of integration
6.4
(1 ratings)
-
(0 ratings)
Product Scalability
6.4
(1 ratings)
-
(0 ratings)
Vendor post-sale
7.3
(1 ratings)
-
(0 ratings)
Vendor pre-sale
7.3
(1 ratings)
-
(0 ratings)
User Testimonials
CantoFrontify
Likelihood to Recommend
Canto
Canto is an excellent tool for organizing assets and searching for them in one location. I also really enjoy using the mobile version of Canto on my smartphone when I am on the go. Canto is robust and fast and it has been a major advancement in the way that my organization stores and shares assets.
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Frontify AG
Well suited to organization starting their journey of design system creation. It provides a ready to go foundation that requires minimum effort to set up and get going. It may be limited if scaling into thousands of design elements and multiple users - we have not tried at scale of more that 10's of users.
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Pros
Canto
  • Ability to manage several portals and allow different users access to each.
  • Ability to customize each Canto platform or portal to suit all needs.
  • The platform is very easy to use, and while there are more complex components to the platform, users are able to use only the basics and remain very successful.
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Frontify AG
  • It manages the visual aspects of a brand very well.
  • It is easy to use and update.
  • It converts the colors from hex to rgb and cmyk seamlessly.
  • It has a nice user interface.
Read full review
Cons
Canto
  • The brand templates add-on is very difficult to use. It sounds great on paper, but when you actually try to use it you find out it's very clunky and limited.
  • Adding fonts to style guides is difficult. Would love to see some sort of integration with Adobe and Google fonts.
  • Duplicate finder only finds exact duplicates, so if a file has been run through processing of any sort it doesn't find it (ie Photoshop, Lightroom). Would be great if it could have some sort of optical duplicate finder.
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Frontify AG
  • I believe having an agency option would be great so that one could manage and build multiple brands for multiple clients.
  • Having sections for voice and personality would be great.
  • The ability to export a brand document to a .PDF to share with partners.
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Likelihood to Renew
Canto
It's a fantastic product and we get a lot of mileage out of Canto. I would 100% say that we plan to renew our subscription and have not explored any other digital asset management tools. It has all the tools we need, seamlessly connects with Adobe products (out primary design tool) and continues to innovate.
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Frontify AG
Frontify is very easy to use and makes updating information a breeze. Frontify acts a central location to house assets and information for easy sharing. You can plug and play information and even white label the guide if desired
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Usability
Canto
Canto is about as easy to use as it gets. I have personally trained a handful of employees who are unfamiliar with DAM/marketing SaaS technology on how to use the platform for their needs. These trainings only take about half an hour (given they are using a very limited set of Canto's features), and afterward, they are pretty well-equipped to use the platform.
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Frontify AG
No answers on this topic
Reliability and Availability
Canto
Canto is usually available, though sometimes goes down for 30 min - 1 hr. Usually resolved quickly
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Frontify AG
No answers on this topic
Performance
Canto
I've satisfied with the performance
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Frontify AG
No answers on this topic
Support Rating
Canto
I think Canto's onboarding process was really helpful. Our employees were able to utilize the system without excess training sessions which isn't always the case with some software. I also think that their customer support has proven to be super helpful when minor issues arise
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Frontify AG
No answers on this topic
Online Training
Canto
Very knowledgable and accommodating trainers who listen to what you're asking and provide detailed yet simple instructions.
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Frontify AG
No answers on this topic
Implementation Rating
Canto
We didn't have a thorough enough plan for ownership of uploading and tagging and some of our tags were inconsistent which led to some regression in our usage. We tightened up that plan on our end and spoke with support team on Canto's end to establish some best practices and have a much better workflow now.
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Frontify AG
No answers on this topic
Alternatives Considered
Canto
Dropbox is not as organized as Canto is. This is very impactful to help us stay consistent and to stay proper when managing our digital assets. Moreover, the ease of navigation is a lot better than Dropbox ever was, this is a big reason why our company has been using Canto for SEVERAL years.We do not want to leave Canto!
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Frontify AG
We've invested time building our own hosted interface, and recently begun exploring Figma for design system management too. The benefit of Frontify is it's easy public access. The downfall is integration with other systems required in the UX, Design, Product Management, and Development processes - something Figma supports well.
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Scalability
Canto
Canto is based on the West coast, so occasionally patches and planned outages happen during East coast working hours
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Frontify AG
No answers on this topic
Return on Investment
Canto
  • Covid: We all worked from home. It was a major impact for us to stop using a sketchy VPN that is slow and painful. We all became so much more efficient in our work.
  • Sharing assets: Our company has grown substantially in the past 3 years. Having Canto means that we can easily share assets with our worldwide divisions. We are leading the way on this as the companies we acquired are using archaic servers. We will bring everyone in the Canto world to better manage our assets.
  • Control: Prior to Canto, people were misusing images - not using the right ones, not using watermarks. Now it's all preventable and we are seeing better quality images used appropriately.
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Frontify AG
  • Solid cost benefit - the cost is not prohibitive for the value it brings
  • Overall value depends on internal federation of usage
Read full review
ScreenShots

Canto Screenshots

Screenshot of the Canto AI Visual Search to discover digital assets faster.Screenshot of asset discovery with AI Visual Search, using natural language to instantly find the most relevant images and videos in Canto.Screenshot of Canto's integrations, including Adobe Creative Suite, Hootsuite, Canva, and monday.com.Screenshot of sharing tools to push on-brand digital content to teams, channels, and platforms while maintaining control with access controls and digital rights management.Screenshot of the organized, searchable content hub, where everyone can always find what they need, when they need it.

Frontify Screenshots

Screenshot of Brand Portal: Simplifies brand management with a platform that connects everything (and everyone) important to brand growth.Screenshot of Digital Asset Management: A centralized system for every digital asset, where anyone can find exactly what they’re looking for.Screenshot of Brand Guidelines: Keeping everyone in the loop and on-brand while saving time with accessible, editable, and up-to-date digital guidelines.Screenshot of Creative Collaboration: Workflows and project overviews so everyone can stay involved and up to date.Screenshot of Print & Digital Templates: Design templates once, decide what can be edited, and allow anyone to customize on-brand visuals on their own. Creativity meets control.