Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Canto
Score 8.6 out of 10
N/A
Canto is a digital asset management (DAM) software. Per the vendor, this simple yet intuitive solution gives organizations a visual way to centralize, organize and share all their digital brand assets, empowering them to save valuable time and gain a competitive edge. Canto’s DAM solution has wide applicability to a variety of industry verticals, including retail, manufacturing, education, transportation, hospitality, nonprofit, healthcare, food and beverage, technology and more. Canto’s…N/A
Frontify
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
Frontify aims to simplify brand management with a platform that connects everything (and everyone) important to the growth of a brand. Offering plans for all company sizes, the vendor states Frontify is used by 4,000 brands globally. Frontify features: Cloud-based brand guidelines to ensure consistency across every touchpoint Digital asset management for centralizing all brand assets and essentials Creative collaboration to accelerate project…N/A
Pricing
CantoFrontify
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CantoFrontify
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalOptional
Additional Details
More Pricing Information
Community Pulse
CantoFrontify
Considered Both Products
Canto
Chose Canto
Canto is more robust, but it also has its disadvantages as well. Definitely offers more features and is cheaper than its competitors though.
Chose Canto
Canto functions a lot like our existing server/file storage system, so the transition was smooth. Canto was supreme in searching/tagging. The salespeople were also the easiest to work with.
Frontify

No answer on this topic

Top Pros
Top Cons
User Ratings
CantoFrontify
Likelihood to Recommend
8.6
(229 ratings)
7.9
(6 ratings)
Likelihood to Renew
8.6
(16 ratings)
10.0
(1 ratings)
Usability
8.0
(93 ratings)
-
(0 ratings)
Availability
6.4
(1 ratings)
-
(0 ratings)
Performance
6.4
(1 ratings)
-
(0 ratings)
Support Rating
7.2
(136 ratings)
-
(0 ratings)
Online Training
4.5
(1 ratings)
-
(0 ratings)
Implementation Rating
7.0
(10 ratings)
-
(0 ratings)
Configurability
3.6
(1 ratings)
-
(0 ratings)
Ease of integration
6.4
(1 ratings)
-
(0 ratings)
Product Scalability
6.4
(1 ratings)
-
(0 ratings)
Vendor post-sale
7.3
(1 ratings)
-
(0 ratings)
Vendor pre-sale
7.3
(1 ratings)
-
(0 ratings)
User Testimonials
CantoFrontify
Likelihood to Recommend
Canto
Sharing assets with anyone in our organization, whether they are a Canto user or not, is extremely easy. I use my mobile device for taking photos and videos so the app is crucial in my role. It removes the extra step of sending the assets through email and then save it to the appropriate folder. Although, on occasion, I do have file uploads fail. A quick phone reset usually takes care of that. I also love the integration with Canva as that is our design tool of choice. Having easy access to our assets saves an incredible amount of time.
Read full review
Frontify AG
Well suited to organization starting their journey of design system creation. It provides a ready to go foundation that requires minimum effort to set up and get going. It may be limited if scaling into thousands of design elements and multiple users - we have not tried at scale of more that 10's of users.
Read full review
Pros
Canto
  • Allowing users to download a resized version of an image self serve (eg. for social media)
  • Sharing collections where recipients can see and download high res images
  • Tagging to make searches very simple and eliminate complete folder structures
  • Tag all info about an asset in the data rather than trying to name images with this data
Read full review
Frontify AG
  • It manages the visual aspects of a brand very well.
  • It is easy to use and update.
  • It converts the colors from hex to rgb and cmyk seamlessly.
  • It has a nice user interface.
Read full review
Cons
Canto
  • Some UI/UX improvements.
  • The portals feature is a nice start, but the design tools are limited. I wish it would function more like a CMS.
  • Intermediate user types. Currently, it's regular users (free) and power users ($1,000/per person/year). A user level with a lower cost and fewer administrative functions would be welcomed.
  • Adobe Connector should be made available for users who are not assigned as power users.
Read full review
Frontify AG
  • I believe having an agency option would be great so that one could manage and build multiple brands for multiple clients.
  • Having sections for voice and personality would be great.
  • The ability to export a brand document to a .PDF to share with partners.
Read full review
Likelihood to Renew
Canto
I was able to demo almost every significant DAM service while trying to choose what platform to adopt for the company and Canto won the race by far. They are better than other DAM services and their reps are always responsive and ready to help in any way they can, which is huge when you are moving an entire company to the platform. The Canto team has also been able to take our feedback and work on larger projects to make the platform better for us and other users by adding features that no other DAM is utilizing
Read full review
Frontify AG
Frontify is very easy to use and makes updating information a breeze. Frontify acts a central location to house assets and information for easy sharing. You can plug and play information and even white label the guide if desired
Read full review
Usability
Canto
Canto is about as easy to use as it gets. I have personally trained a handful of employees who are unfamiliar with DAM/marketing SaaS technology on how to use the platform for their needs. These trainings only take about half an hour (given they are using a very limited set of Canto's features), and afterward, they are pretty well-equipped to use the platform.
Read full review
Frontify AG
No answers on this topic
Reliability and Availability
Canto
Canto is usually available, though sometimes goes down for 30 min - 1 hr. Usually resolved quickly
Read full review
Frontify AG
No answers on this topic
Performance
Canto
I've satisfied with the performance
Read full review
Frontify AG
No answers on this topic
Support Rating
Canto
We had a lot of virtual meetings when we first started using Canto to see the features and training for the upload process. Our onboarding associate was very friendly and supportive as we went through learning the system and its capabilities. She showed us examples, and worked with us through our beginning stages of setup, and answered any questions we had.
Read full review
Frontify AG
No answers on this topic
Online Training
Canto
My trainer was relatively junior, didn't really understand the product
Read full review
Frontify AG
No answers on this topic
Implementation Rating
Canto
We didn't have a thorough enough plan for ownership of uploading and tagging and some of our tags were inconsistent which led to some regression in our usage. We tightened up that plan on our end and spoke with support team on Canto's end to establish some best practices and have a much better workflow now.
Read full review
Frontify AG
No answers on this topic
Alternatives Considered
Canto
Canto is more visible than Dropbox, which we were using before making the switch. We are able to share assets easier and theoretically search assets easier as well, but the open nature of Canto has led to some data integrity issues which we are working through. The tagging functionality wasn't present in Dropbox, so we used folders as our primary means of sorting. That was cumbersome. We like Canto's solution better.
Read full review
Frontify AG
We've invested time building our own hosted interface, and recently begun exploring Figma for design system management too. The benefit of Frontify is it's easy public access. The downfall is integration with other systems required in the UX, Design, Product Management, and Development processes - something Figma supports well.
Read full review
Scalability
Canto
Canto is based on the West coast, so occasionally patches and planned outages happen during East coast working hours
Read full review
Frontify AG
No answers on this topic
Return on Investment
Canto
  • POS: time to find assets has been greatly decreased - faster workflows.
  • POS: colleagues report not being dependent on a single content-savvy person anymore to get suitable content.
  • POS: no need for FTP-server, transfer, google drive share links,... anymore to share large files.
  • NEG: streamlining the process of how to upload content to CANTO led to some delays in the availability of content for the organization (personal resources issue, not databank related).
Read full review
Frontify AG
  • Solid cost benefit - the cost is not prohibitive for the value it brings
  • Overall value depends on internal federation of usage
Read full review