Canto vs. MarcomCentral

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Canto
Score 8.6 out of 10
N/A
Canto is a digital asset management (DAM) software. Per the vendor, this simple yet intuitive solution gives organizations a visual way to centralize, organize and share all their digital brand assets, empowering them to save valuable time and gain a competitive edge. Canto’s DAM solution has wide applicability to a variety of industry verticals, including retail, manufacturing, education, transportation, hospitality, nonprofit, healthcare, food and beverage, technology and more. Canto’s…N/A
MarcomCentral
Score 7.0 out of 10
N/A
MarcomCentral is a marketing & brand asset management platform developed by the company formerly known as PTI Marketing Technologies, now MarcomCentral. The company is supported by Ricoh since December 2014.N/A
Pricing
CantoMarcomCentral
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CantoMarcomCentral
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
More Pricing Information
User Ratings
CantoMarcomCentral
Likelihood to Recommend
8.6
(229 ratings)
7.0
(4 ratings)
Likelihood to Renew
8.6
(16 ratings)
-
(0 ratings)
Usability
8.0
(93 ratings)
-
(0 ratings)
Availability
6.4
(1 ratings)
-
(0 ratings)
Performance
6.4
(1 ratings)
-
(0 ratings)
Support Rating
7.2
(136 ratings)
-
(0 ratings)
Online Training
4.5
(1 ratings)
-
(0 ratings)
Implementation Rating
7.0
(10 ratings)
-
(0 ratings)
Configurability
3.6
(1 ratings)
-
(0 ratings)
Ease of integration
6.4
(1 ratings)
-
(0 ratings)
Product Scalability
6.4
(1 ratings)
-
(0 ratings)
Vendor post-sale
7.3
(1 ratings)
-
(0 ratings)
Vendor pre-sale
7.3
(1 ratings)
-
(0 ratings)
User Testimonials
CantoMarcomCentral
Likelihood to Recommend
Canto
Sharing assets with anyone in our organization, whether they are a Canto user or not, is extremely easy. I use my mobile device for taking photos and videos so the app is crucial in my role. It removes the extra step of sending the assets through email and then save it to the appropriate folder. Although, on occasion, I do have file uploads fail. A quick phone reset usually takes care of that. I also love the integration with Canva as that is our design tool of choice. Having easy access to our assets saves an incredible amount of time.
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Ricoh Global
Pros: I like that we can easily add products and how simple it is for our static products. It's easy to add users, products and cost centers. The approval process for products is easy and intuitive. It's a localized resource that our users can use. Cons: The back end of the product is fairly slow. It takes a long time to add products because of how slow it is at times. The reporting for the portal could be better. I know the Business Intelligence feature was created to solve reporting. Also sometimes we experience difficulty with customizable products. I feel like there's more options to build this out more based on the users needs. Overall: It's a localized place where users can find collateral and promotional items.
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Pros
Canto
  • Allowing users to download a resized version of an image self serve (eg. for social media)
  • Sharing collections where recipients can see and download high res images
  • Tagging to make searches very simple and eliminate complete folder structures
  • Tag all info about an asset in the data rather than trying to name images with this data
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Ricoh Global
  • The best part of MarcomCentral is its flexibility to solve many unique problems for our customers. It gives us the ability to build solutions that truly allow our customers to operate more efficiently.
  • The best admin feature that I use all day, every day, is the Bulk Operations feature. This allows me to manage entire portals through spreadsheets allowing me to create and manage massive amounts of products, users, and images very efficiently.
  • The reporting feature is second to none as well. Our most successful customers are paying close attention to the ordering history of their products. This allows them to fight obsolescence and focus on the products that their teams or customers are truly using.
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Cons
Canto
  • Some UI/UX improvements.
  • The portals feature is a nice start, but the design tools are limited. I wish it would function more like a CMS.
  • Intermediate user types. Currently, it's regular users (free) and power users ($1,000/per person/year). A user level with a lower cost and fewer administrative functions would be welcomed.
  • Adobe Connector should be made available for users who are not assigned as power users.
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Ricoh Global
  • The uploading process is a bit clunky
  • Overall user experience from an admin side could be refreshed to be more modern and easier to use
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Likelihood to Renew
Canto
I was able to demo almost every significant DAM service while trying to choose what platform to adopt for the company and Canto won the race by far. They are better than other DAM services and their reps are always responsive and ready to help in any way they can, which is huge when you are moving an entire company to the platform. The Canto team has also been able to take our feedback and work on larger projects to make the platform better for us and other users by adding features that no other DAM is utilizing
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Ricoh Global
No answers on this topic
Usability
Canto
Canto is about as easy to use as it gets. I have personally trained a handful of employees who are unfamiliar with DAM/marketing SaaS technology on how to use the platform for their needs. These trainings only take about half an hour (given they are using a very limited set of Canto's features), and afterward, they are pretty well-equipped to use the platform.
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Ricoh Global
No answers on this topic
Reliability and Availability
Canto
Canto is usually available, though sometimes goes down for 30 min - 1 hr. Usually resolved quickly
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Ricoh Global
No answers on this topic
Performance
Canto
I've satisfied with the performance
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Ricoh Global
No answers on this topic
Support Rating
Canto
We had a lot of virtual meetings when we first started using Canto to see the features and training for the upload process. Our onboarding associate was very friendly and supportive as we went through learning the system and its capabilities. She showed us examples, and worked with us through our beginning stages of setup, and answered any questions we had.
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Ricoh Global
No answers on this topic
Online Training
Canto
My trainer was relatively junior, didn't really understand the product
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Ricoh Global
No answers on this topic
Implementation Rating
Canto
We didn't have a thorough enough plan for ownership of uploading and tagging and some of our tags were inconsistent which led to some regression in our usage. We tightened up that plan on our end and spoke with support team on Canto's end to establish some best practices and have a much better workflow now.
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Ricoh Global
No answers on this topic
Alternatives Considered
Canto
Canto is more visible than Dropbox, which we were using before making the switch. We are able to share assets easier and theoretically search assets easier as well, but the open nature of Canto has led to some data integrity issues which we are working through. The tagging functionality wasn't present in Dropbox, so we used folders as our primary means of sorting. That was cumbersome. We like Canto's solution better.
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Ricoh Global
We chose this program to test it out and decided to keep it. It helped in many ways and improved the quality of our marketing and digital marketing work essentially. We noticed not only that our ads and content became better, but we also noticed that our know-how improved by adding valuable insights to our news.
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Scalability
Canto
Canto is based on the West coast, so occasionally patches and planned outages happen during East coast working hours
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Ricoh Global
No answers on this topic
Return on Investment
Canto
  • POS: time to find assets has been greatly decreased - faster workflows.
  • POS: colleagues report not being dependent on a single content-savvy person anymore to get suitable content.
  • POS: no need for FTP-server, transfer, google drive share links,... anymore to share large files.
  • NEG: streamlining the process of how to upload content to CANTO led to some delays in the availability of content for the organization (personal resources issue, not databank related).
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Ricoh Global
  • Fully robust tool to help manage our internal assets, ability to customize digital assets or send them to print, a way to share assets across the entire enterprise in simple, easy user interface.
  • Marcom's print-on-demand functionality is fantastic. There are so many possibilities that we are just beginning to explore. There are some integration hiccups but mostly on our end, and Marcom has worked to help us through those as best as they can. Also, they have been very open in discussing improvements that we are looking for and keeping us up to date on the progress of those updates within their own development schedule. The depth of this software is extensive and their customer support personnel are always very friendly and helpful.
  • Very customizable and a lot of things you can accomplish in Marcom Central. They are always willing to help us work out any need we come up with and make it work in the system.
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