S&P Capital IQ vs D&B Hoovers

• You can use it on any device, and do not have to go to a terminal and leave your desk.
• Interactive PDF reports can be exported, Bloomberg is not that good at this.
• Balance sheets, Profit & Loss Statements and so on.

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• Hoover's has good information architecture in one sense that allowed you to keep track of where you have looked and also add anticipatory links for things you might like to research or know.
• It was great for finding a more complete picture of the companies history.
• It was helpful for piecing together contact information for people you may not have known worked there.

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• I used Capital IQ mostly to value equity and fixed income securities. Sometimes it was easier to find what I was looking for on Bloomberg with the keyboard shortcuts. Then again there was some information that was much easier to obtain through Cap IQ.

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• There are virtually no areas where this software can improve. This is elite b2b software that businesses who care about their prospecting/sales campaigns use.
• Other than the software, the price itself can improve so start up businesses are more inclined to make the purchase.

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• Cap IQ has helped tremendously with employee efficiency when it comes to investment analysis and gaining market perspective. The service is relied upon for use in financial modeling as well.

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• Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp.
• A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI.
• Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.

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