What users are saying about
4 Ratings
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179 Ratings
4 Ratings
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Score 9.9 out of 100

Google Ad Manager

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179 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Celtra

Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
Matthew Stein | TrustRadius Reviewer

Google Ad Manager

Google Ad Manager reaches a larger audience if you use your keywords right. It does take some time to get used to the platform, so it's worth working with a rep to make sure you're targeting the right audiences. You can set up tracking codes that are handy in seeing how people come to your site and use it, though those can occasionally glitch.
Rose Grant | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Celtra
10.0
Google Ad Manager
8.5
Data Transfer
Celtra
10.0
Google Ad Manager
8.6
DSP integration
Celtra
10.0
Google Ad Manager
8.4

Ad Campaigns

Celtra
9.3
Google Ad Manager
8.4
Ad campaign creation
Celtra
9.9
Google Ad Manager
8.5
Ad deployment
Celtra
9.0
Google Ad Manager
8.7
Display advertising
Celtra
9.9
Google Ad Manager
8.0
Ad display and retargeting segmentation
Celtra
8.9
Google Ad Manager
8.1
Sequence targeting
Celtra
8.9
Google Ad Manager
8.6

Ad Reporting & Analytics

Celtra
9.8
Google Ad Manager
8.4
Ad dashboards
Celtra
10.0
Google Ad Manager
8.7
Ad performance reports
Celtra
10.0
Google Ad Manager
8.8
Ad conversion tracking
Celtra
10.0
Google Ad Manager
8.1
Ad attribution reporting
Celtra
10.0
Google Ad Manager
8.2
Cross-channel ad management
Celtra
10.0
Google Ad Manager
8.3
Ad forecasting and optimization
Celtra
9.0
Google Ad Manager
8.2

Pros

Celtra

  • I like that Celtra is under a high-quality price and minimum requirement.
  • It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
  • The campaigns are phenomenal, and the marketing management is excellent.
  • We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
  • As for formats, I can pretty much create whatever I want.
David Chamberlain | TrustRadius Reviewer

Google Ad Manager

  • The Ad Manager does an excellent job of targeting potential customers. This has impressed my clients and gives them confidence they're not throwing their money away.
  • I like that I can administer multiple clients in one place
  • The hierarchical structure of the ad campaigns makes for easy setup
Anonymous | TrustRadius Reviewer

Cons

Celtra

  • It is a very click-happy environment, which means there is room for human error
  • The color scheme can make it easy to loose your place
  • There is no bulk editing option so task completion can be lengthy
Matthew Stein | TrustRadius Reviewer

Google Ad Manager

  • The dynamic configuration screens are not enough; remained unclear and documents.
  • Most ads are reviewed within one business day. Use the service a little faster.
  • If you run into a problem, this is not the way to help you.
  • Syncing problem
Saqib Seraj | TrustRadius Reviewer

Likelihood to Renew

Celtra

No score
No answers yet
No answers on this topic

Google Ad Manager

Google Ad Manager 7.0
Based on 1 answer
I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that
Anonymous | TrustRadius Reviewer

Usability

Celtra

No score
No answers yet
No answers on this topic

Google Ad Manager

Google Ad Manager 8.4
Based on 5 answers
As a certified Google Ads expert, I can use the platform like Gordon Ramsay can use the kitchen. For those that are not experienced, it can be quite an overwhelming experience. Not that that's a bad thing. You want this to be a powerful platform. Google offers a beginner's platform/view but I don't recommend going that route as you have less control and therefore will have a lower ROI. You want to use the experience platform and if you're not comfortable with it, do yourself a favor and invest in a professional to do it for you. That investment should pay for itself every month if you hire right.
Anonymous | TrustRadius Reviewer

Support Rating

Celtra

No score
No answers yet
No answers on this topic

Google Ad Manager

Google Ad Manager 6.6
Based on 6 answers
This is the one downfall of Google Ad Manager. If you have a specific question about something, it is very difficult to get a hold of a product expert at Google. You have to rely on the community support forums. I used to be able to get a Google product expert on the phone when I called. Not sure if they're structure or policies have changed but this could be done better.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Celtra

Celtra gave us a reliable and straightforward way to create a marketing creation plan to capture potential customers.
David Chamberlain | TrustRadius Reviewer

Google Ad Manager

As I alluded to earlier, you kind of have to be on Google if you want to search marketing. I've tried Bing Ads and I just don't see the same volume or quality. With dwindling targeting abilities on social media sites like Facebook, Google is still tall and mighty and helps us with intent-based targeting rather than just interest-based targeting.
Anonymous | TrustRadius Reviewer

Return on Investment

Celtra

  • Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
  • Positive - no need for outsourcing to other creative agencies so we save more costs
  • Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
Matthew Stein | TrustRadius Reviewer

Google Ad Manager

  • We have increased our conversions by 600%, and we weren't starting from a small number.
  • It has helped us grow in the digital space, which is vital in this climate.
  • Because of the ability to edit ads as we do, we are able to customize and carefully plan ads. We have over 1,500, uniquely specified towards certain situations. We can make sure that we start the relationship off right!
Patrick Stephens | TrustRadius Reviewer

Pricing Details

Celtra

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Ad Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Celtra
9.9
Google Ad Manager
8.9

Likelihood to Renew

Celtra
Google Ad Manager
7.0

Usability

Celtra
Google Ad Manager
8.4

Support Rating

Celtra
Google Ad Manager
6.6

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