What users are saying about
4 Ratings
4 Ratings
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Score 10 out of 100
291 Ratings
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Score 8.8 out of 100

Feature Set Ratings

  • Celtra ranks higher in 3 feature sets: Ad Network Integration, Ad Campaigns, Ad Reporting & Analytics

Ad Network Integration

10.0

Celtra

100%
8.7

Google Ad Manager

87%
Celtra ranks higher in 2/2 features

Data Transfer

10.0
100%
2 Ratings
8.5
85%
24 Ratings

DSP integration

10.0
100%
2 Ratings
8.9
89%
19 Ratings

Ad Campaigns

9.4

Celtra

94%
8.8

Google Ad Manager

88%
Celtra ranks higher in 4/5 features

Ad campaign creation

10.0
100%
2 Ratings
9.0
90%
33 Ratings

Ad deployment

9.0
90%
2 Ratings
8.9
89%
33 Ratings

Display advertising

10.0
100%
2 Ratings
8.4
84%
32 Ratings

Ad display and retargeting segmentation

9.0
90%
2 Ratings
8.4
84%
31 Ratings

Sequence targeting

9.0
90%
2 Ratings
9.1
91%
24 Ratings

Ad Reporting & Analytics

9.8

Celtra

98%
8.7

Google Ad Manager

87%
Celtra ranks higher in 6/6 features

Ad dashboards

10.0
100%
2 Ratings
9.1
91%
31 Ratings

Ad performance reports

10.0
100%
2 Ratings
8.9
89%
33 Ratings

Ad conversion tracking

10.0
100%
2 Ratings
9.0
90%
32 Ratings

Ad attribution reporting

10.0
100%
2 Ratings
8.4
84%
29 Ratings

Cross-channel ad management

10.0
100%
2 Ratings
8.5
85%
26 Ratings

Ad forecasting and optimization

9.0
90%
2 Ratings
8.1
81%
29 Ratings

Attribute Ratings

  • Celtra is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

Celtra

100%
2 Ratings
8.9

Google Ad Manager

89%
33 Ratings

Likelihood to Renew

Celtra

N/A
0 Ratings
7.0

Google Ad Manager

70%
1 Rating

Usability

Celtra

N/A
0 Ratings
9.0

Google Ad Manager

90%
2 Ratings

Support Rating

Celtra

N/A
0 Ratings
7.0

Google Ad Manager

70%
3 Ratings

Likelihood to Recommend

Celtra

Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
Matthew Stein | TrustRadius Reviewer

Google Ad Manager

Google Ads Manager is great if you need major visibility on a large ad network rather than targeting one specific website, app or platform. Let's be real here if you have any business that is done online (sell products, generate leads, etc) you pretty much have to be on Google. I've tried other advertising solutions including competitor search engines, sponsored content solutions, social media advertising, and none really compare to the traffic you can get that is keyword-driven, meaning a user is actually demonstrating interest in whatever you sell or offer.
Anonymous | TrustRadius Reviewer

Pros

Celtra

  • I like that Celtra is under a high-quality price and minimum requirement.
  • It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
  • The campaigns are phenomenal, and the marketing management is excellent.
  • We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
  • As for formats, I can pretty much create whatever I want.
David Chamberlain | TrustRadius Reviewer

Google Ad Manager

  • Interface. You can understand how to build the ads very easily. When you first begin, and throughout the process, there are little help icons which explain what you need to understand.
  • Pricing. By this, I mean the ability to change it at any time. You can select a variable rate, or you can preset it. Either way, you can change how much you spend every second if you'd like. This makes it easier to control your budget if you need to make emergency purchases and don't have much space in your budget.
  • Always growing. They are always announcing something new. Always growing and always trying to update.
Patrick Stephens | TrustRadius Reviewer

Cons

Celtra

  • It is a very click-happy environment, which means there is room for human error
  • The color scheme can make it easy to loose your place
  • There is no bulk editing option so task completion can be lengthy
Matthew Stein | TrustRadius Reviewer

Google Ad Manager

  • Bumper Machine - While this is still in beta, there is a lot of room for improvement for the machine to pick proper clips. I'm sure that will come in time though.
  • Inclusion of a Home Page Button - This is a simple request, truly, but one that bothers me everyday. I have a campaign home button, but it's not accessible unless you go back to the beginning of the platform. If the 'home' button was static, I'd be able to go to my preferred view with one click instead of having to loop around, as there isn't a trustworthy 'back button' option either.
  • Display - This is a big one. I have a love/hate relationship with display campaigns and algorithms. I have seen where they can perform [strongly] but also be massive budget bleeds with little ROI. It's not very industry specific either so I'm hoping to gain more consistency and trust with the future of the display algorithm.
Anonymous | TrustRadius Reviewer

Pricing Details

Celtra

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Google Ad Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

Celtra

No score
No answers yet
No answers on this topic

Google Ad Manager

Google Ad Manager 7.0
Based on 1 answer
I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that
Anonymous | TrustRadius Reviewer

Usability

Celtra

No score
No answers yet
No answers on this topic

Google Ad Manager

Google Ad Manager 9.0
Based on 2 answers
Love the product and how the GUI is as it is user friendly. When working with the product it is better to have some knowledge of what ad's you want to deploy where so that it is easier to use and move forward.
Randy Whitten, MBA, ITIL v.3, Doctoral Candidate (DIT) | TrustRadius Reviewer

Support Rating

Celtra

No score
No answers yet
No answers on this topic

Google Ad Manager

Google Ad Manager 7.0
Based on 3 answers
I could say a lot about this topic. As an agency, we get a new [representative] to talk to almost every quarter to go over select accounts and the campaigns within. Most of the time, these [educated representatives], don't provide any new feedback, or I just simply [disagree] with their approach. This is not all the time however. I have learned a lot from a rare few, [individuals] that have given me new strategies and access to betas early on. The other side of support, is the [overseas support platform]. [It] is usually not very helpful, but you can [emphasize] issues and they can research [them]. The Google Tag Implementation team is pristine though. When you need them, you need to set an appointment, which is usually 2 weeks out; they are so over-my-head intelligent, I've never had a bad experience with them and whenever I needed them for a fix, they solved it [within] the first call.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Celtra

Celtra gave us a reliable and straightforward way to create a marketing creation plan to capture potential customers.
David Chamberlain | TrustRadius Reviewer

Google Ad Manager

The main advantage of Google Ad Manager over The Trade Desk is based on the fact that Google Ad Manager has better data to identify a user on any device as it has more data and the user is signed in over Google Ad Manager´s set of properties. That is why results on Google Ad Manager´s platform are better as The Trade Desk needs to develop a unified id solution that is more complex and less performing that Google Ad Manager's data.
Kimberly Smith | TrustRadius Reviewer

Return on Investment

Celtra

  • Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
  • Positive - no need for outsourcing to other creative agencies so we save more costs
  • Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
Matthew Stein | TrustRadius Reviewer

Google Ad Manager

  • It had a massively positive impact for us, allowing us to generate revenue from ad space on our website.
  • Being able to custom quote ad space on our site, instead of relying on AdSense allowed us to increase our monthly ad revenue as well.
  • Providing reliable data to advertisers regarding impressions and CTRs helped create repeat-customers.
Anonymous | TrustRadius Reviewer

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