What users are saying about
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Top Rated
92 Ratings
Top Rated
213 Ratings

Chartbeat

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Top Rated
92 Ratings
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Score 9.1 out of 100
Top Rated
213 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.9 out of 100

Feature Set Ratings

    Security

    Chartbeat

    Feature Set Not Supported
    N/A
    9.4

    Google Tag Manager

    94%
    Google Tag Manager ranks higher in 1/1 features

    Role-based user permissions

    N/A
    0 Ratings
    9.4
    94%
    52 Ratings

    Tag Management

    Chartbeat

    Feature Set Not Supported
    N/A
    8.1

    Google Tag Manager

    81%
    Google Tag Manager ranks higher in 8/8 features

    Tag library

    N/A
    0 Ratings
    8.2
    82%
    58 Ratings

    Tag variable mapping

    N/A
    0 Ratings
    7.6
    76%
    51 Ratings

    Ease of writing custom tags

    N/A
    0 Ratings
    6.5
    65%
    62 Ratings

    Rules-driven tag execution

    N/A
    0 Ratings
    8.3
    83%
    57 Ratings

    Tag performance monitoring

    N/A
    0 Ratings
    7.3
    73%
    54 Ratings

    Improved page load times

    N/A
    0 Ratings
    8.5
    85%
    45 Ratings

    Mobile app tagging

    N/A
    0 Ratings
    8.7
    87%
    31 Ratings

    Library of JavaScript extensions

    N/A
    0 Ratings
    9.3
    93%
    34 Ratings

    Data Management & Integrity

    Chartbeat

    Feature Set Not Supported
    N/A
    8.8

    Google Tag Manager

    88%
    Google Tag Manager ranks higher in 5/5 features

    Event tracking

    N/A
    0 Ratings
    9.5
    95%
    60 Ratings

    Mobile event tracking

    N/A
    0 Ratings
    9.1
    91%
    43 Ratings

    Data distribution management

    N/A
    0 Ratings
    8.5
    85%
    38 Ratings

    Universal data layer

    N/A
    0 Ratings
    9.0
    90%
    54 Ratings

    Automated error checking

    N/A
    0 Ratings
    7.7
    77%
    43 Ratings

    Attribute Ratings

    • Chartbeat is rated higher in 2 areas: Usability, Support Rating
    • Google Tag Manager is rated higher in 1 area: Likelihood to Recommend
    • Chartbeat and Google Tag Manager are tied in 1 area: Likelihood to Renew

    Likelihood to Recommend

    9.1

    Chartbeat

    91%
    54 Ratings
    9.2

    Google Tag Manager

    92%
    67 Ratings

    Likelihood to Renew

    10.0

    Chartbeat

    100%
    5 Ratings
    10.0

    Google Tag Manager

    100%
    6 Ratings

    Usability

    8.7

    Chartbeat

    87%
    45 Ratings
    8.0

    Google Tag Manager

    80%
    12 Ratings

    Availability

    Chartbeat

    N/A
    0 Ratings
    9.1

    Google Tag Manager

    91%
    2 Ratings

    Support Rating

    8.0

    Chartbeat

    80%
    11 Ratings
    5.6

    Google Tag Manager

    56%
    11 Ratings

    Online Training

    Chartbeat

    N/A
    0 Ratings
    7.3

    Google Tag Manager

    73%
    1 Rating

    Implementation Rating

    Chartbeat

    N/A
    0 Ratings
    9.8

    Google Tag Manager

    98%
    4 Ratings

    Likelihood to Recommend

    Chartbeat

    If you are looking for a tool that tracks traffic, content performance, author performance, and reader retention with a relatively simple interface and gleaming graphics then this is for you. Trickier things like report generation are made much more seamless now, and except for some friction in the sidebar navigation –– I find it to be a pretty flawless tool that I would recommend to friends or others in the media field. It's just a basic necessity to understand content these days, so Chartbeat is a great tool at that!
    Kaley Roshitsh | TrustRadius Reviewer

    Google Tag Manager

    Google Tag Manager is well suited when the marketer or marketing team does not work closely with the developers. In this scenario, it means that the marketer can deploy 3rd party tools such as live chat widgets, advertising pixels, and much more themselves in a timely manner. Google Tag Manager may be less relevant in an organization where the marketer is also the developer or has a strong development background, where they can implement the 3rd party tags directly on the site when they need. But even in this instance, there's still great benefit in using Google Tag Manager.
    Quentin Aisbett | TrustRadius Reviewer

    Pros

    Chartbeat

    • Provides easy at-a-glance look at what people are reading right now
    • Heads-up Display allows you to make sure the homepage is showing the content people want to read
    • Headline testing tool provides fascinating insight into what makes people read a story and improves headline-writing ability
    Anonymous | TrustRadius Reviewer

    Google Tag Manager

    • Selecting elements on a site [object, class, cookie, etc] (to later fire an event, send some data, etc) is very easy with triggers. Want to add an event when someone clicks on a button? Super easy. It was many many DOM selectors and you can even add custom functions if you need to do something more specific
    • In general, firing events in different circumstances is very easy mixing triggers and tags. You can track almost any element of the DOM and do whatever you want with it.
    • Testing is a great functionality. Only you can see what's on the site and you can debug it easily by seeing which events or tags were triggered and all the DOM elements involved (and why they matched the trigger).
    • Working in environments (staging, production) and versioning is easy to do, deploying changes in 2 clicks.
    Santiago Valdés | TrustRadius Reviewer

    Cons

    Chartbeat

    • Source of traffic needs improvement. Search and social make sense, but "internal" and "links" is a grey area. It would be helpful to define those with an organization and provide an information icon so users can easily remember what each of those buckets is tracking.
    • More ways to customize the real-time board. For example, with video content, that's great that I can see a user has started a video, but what is the completion rate, was that only on O&O or can that track Facebook, too?
    • Would like to see demo (age) information included as a way to slice the data so I can see what's working with my older and younger demo.
    Anonymous | TrustRadius Reviewer

    Google Tag Manager

    • There are several good integrations, but there can always be more. Native tracking for call tracking solutions, analytics providers, non-Google advertisers would be top of my list.
    • Documentation is just dreadful. Luckily there are some awesome folks out there doing crowdsourced tutorials (shout out to Simo Ahava) but by and large the Google Tag Manager instructions are worth what you pay for them.
    J.P. VanderLinden | TrustRadius Reviewer

    Pricing Details

    Chartbeat

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Google Tag Manager

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    Chartbeat

    Chartbeat 10.0
    Based on 5 answers
    I gave Chartbeat a 5 for a renewal rating, because, while it delivers clear and understandable content, Google Analytics also provides many of the same features for free. For a small to medium website, I believe it would be more cost effective to use Google Analytics. A website with a high amount of traffic, however, could merit spending the money on Chartbeat to maximize their potential.
    Anonymous | TrustRadius Reviewer

    Google Tag Manager

    Google Tag Manager 10.0
    Based on 6 answers
    Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.
    Anonymous | TrustRadius Reviewer

    Usability

    Chartbeat

    Chartbeat 8.7
    Based on 45 answers
    It's easy to use and understand, which can't be said for all data-tracking sites that I've used in the past. It's easy for me to navigate and I didn't need to Google anything in order to find what I needed
    Anonymous | TrustRadius Reviewer

    Google Tag Manager

    Google Tag Manager 8.0
    Based on 12 answers
    Google Tag Manager is the definition of a learning curve. At the beginning, you can barely do the minimum and it can seem questionable as to why you would use it. However, as users begin to learn its offerings and see how it can do much more, they will have a moment where GTM becomes a tool that empowers their ability to track and efficiently collect data for important business questions.
    Matthew Stewart | TrustRadius Reviewer

    Support Rating

    Chartbeat

    Chartbeat 8.0
    Based on 11 answers
    I have had limited experience of support for Chartbeat but whenever I have needed help it has been there. Recently there was an issue of seeing different forms of data in real time - app and otherwise effectively, and the issue was being clearly dealt with and communicated back to us.
    Graeme Brown | TrustRadius Reviewer

    Google Tag Manager

    Google Tag Manager 5.6
    Based on 11 answers
    It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
    Stéphane Hamel | TrustRadius Reviewer

    Online Training

    Chartbeat

    No score
    No answers yet
    No answers on this topic

    Google Tag Manager

    Google Tag Manager 7.3
    Based on 1 answer
    I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
    Stéphane Hamel | TrustRadius Reviewer

    Implementation Rating

    Chartbeat

    No score
    No answers yet
    No answers on this topic

    Google Tag Manager

    Google Tag Manager 9.8
    Based on 4 answers
    Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
    David Gailey | TrustRadius Reviewer

    Alternatives Considered

    Chartbeat

    Chartbeat really remains the gold standard in the tracking, measurement and display of realtime engagement metrics. If your site has sufficient audience benefit from immediate changes in content programming, display and design, it's a great tool with a highly refined and intuitive user experience. Plus, it's API allows for broad integration.
    Kurt Gessler | TrustRadius Reviewer

    Google Tag Manager

    We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
    Ben Rubenstein | TrustRadius Reviewer

    Return on Investment

    Chartbeat

    • I do not have access to the financial arrangements in place, but I would view Chartbeat as a key tool for the company with significant advantages over other analytical software.
    • Continued enhancement of the product, for instance picture previewer, would provide additional value to the service.
    Anonymous | TrustRadius Reviewer

    Google Tag Manager

    • GTM is very useful to determine if a particular element on the site is useful (i.e. is it being watched, is it being clicked, does it help customers navigate through more pages). As an SEO person, I can use this information to decide what to optimize for but also to track progress and see improvements in engagement.
    • With the use of Google Tag Manager, I was able to easily inject an A/B testing tool which lead to several improvements in lead generation.
    Anonymous | TrustRadius Reviewer

    Screenshots

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