<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9.1 out of 100
Based on 53 reviews and ratings
Likelihood to Recommend
It's a great tool for media or market-facing sites that get enough customer traffic to benefit from realtime changes in headlines, design or display. However, small sites that don't get enough traffic to benefit from realtime changes in headlines, design or display probably can't justify the cost of the product.
My rating of Woopra is the absolute best possible. I would recommend them to anyone looking for an analytics website that prefers a visual interface and a beautiful design. I have not encountered any problems using their app -- ZERO! Their integration with other marketing software, such as MailChimp, helps our company zero in on our marketing campaigns and gives us the information we need to make better choices. I LOVE Woopra and think they are the best out there! I have used other websites and there is no comparison!
- Instant insight for newsrooms: What are readers reading, on what platform, how long are they staying?
- Headline testing: Allows us to try multiple versions of the 'sell' for the story to understand what interests different sorts of readers
- Segmentation of audience: Allows us to understand not only where readers come from (search, social, direct, etc.) but also how loyal they are and how long they stay
- Proper engagement time: Too often our industry obsesses on dwell time, but Chartbeat's active engaged time gives us a true sense of how long we really engage people for
- Simple actions: For example, the Chartbeat overlay tells us where people on average leave a story, so it helps us take actions quickly
Manager in Product ManagementNewspapers Company, 5001-10,000 employees
- Woopra tracks *individual users and customer accounts*. It cannot be understated how important this is. Google Analytics and other low cost solutions only sample users and provide aggregate data. For enterprise sales, this is critical. Likewise, for product managers trying to segment product usage by types of accounts, this is incredibly useful.
- Woopra updates user analytics in real time. This is critical in a sales context as you want to be able to follow up quickly on opportunities. Likewise, it is useful for customer success as they can see usage in real time for an individual they are supporting.
- Woopra has the most turnkey integrations of any web analytics solution on the market. By far the most useful are Marketo, SalesForce, and Slack, but there are several more we didn't tap into. While any solution worth its salt has an API, Woopra's integrations usually require a login and/or API key, and you are good to go. Here is the current list: https://www.woopra.com/appconnect/.
- Woopra enables B2B product managers to track product and feature usage by revenue, not just clicks. Again, in a B2B context, this is critical, as there are high-value users and low-value users. Knowing the difference is critical.
- Woopra's implementation is super simple. We were able to set it up with a couple of hours of one frontend developer and some help from our product intern.
- The service could be broken down to provide page view figures for individual tags on our website metadata
- The dashboard for each day could offer more detail on performance compared to previous days/last week - how many people viewed articles of the same topic in a similar time period
- User explorer could get some upgrades. It has sometimes been difficult to filter some actions, or groups of actions or combine filters.
- Can add more cards to the live dashboard.
- More context data on the user, the device being used, etc.
Project Manager in Product ManagementInternet Company, 1-10 employees
Likelihood to Renew
Based on 5 answers
I gave Chartbeat a 5 for a renewal rating, because, while it delivers clear and understandable content, Google Analytics also provides many of the same features for free. For a small to medium website, I believe it would be more cost effective to use Google Analytics. A website with a high amount of traffic, however, could merit spending the money on Chartbeat to maximize their potential.
Contributor in OtherWriting and Editing Company, 1-10 employees
Based on 7 answers
We just really like the tool. There are lots of us using it internally... from Product, to marketing, to customer service, to optimization team, to traffic acquisition, to Executives. Really helps us answer questions about how well things are going, and what is not going well.
Based on 22 answers
[Charbeat is] really user friendly both on desktop and mobile. In terms of being able to extract live data, it has been transformational. We are able to make live content decisions backed up by research from platforms which is relevant at the time of publication. The app makes it possible for me to stay in touch with performance when I am not working.
Based on 1 answer
The UI and reports are great overall. Creating reports just requires a few too many screens and clicks. Also dashboard tiles can't be resized. Both of these are easy items that are being addressed
Based on 11 answers
Support seems to be solid although there does not appear to be regional (ie. UK) support. One support enquiry I requested asking for an improvement to the interface was however, dealt with promptly and very helpfully and this surprised me a little as it was a UK request to a US support service
Professional in OtherOnline Media Company, 5001-10,000 employees
Based on 1 answer
No answers yet
No answers on this topic
Based on 1 answer
Compared to other products, the support was a small effort. We only had part time contributions from a product management intern and front end developer.
Larger analytics suites like Google Analytics and Omniture simply do not provide the kind of real-time data that Chartbeat does. I have used Parse.ly which has some interesting real-time features as well; I would say Parse.ly is similar in terms of ease of use, though Chartbeat does give you the feeling of using a best-in-class product.
Manager in OtherOnline Media Company, 1001-5000 employees
Woopra is much easier to setup and use than Google Analytics. I've spent hours trying to create custom reports in Google Analytics. Woopra does not take this much time to get solid reporting for our site. If you need something that tracks marketing efforts then Google Analytics will likely be a better fit.
Return on Investment
- The most positive impact is that it gives us realtime outage emails — faster than our server provider does. So we know within seconds if one of our sites is down. This has proven an invaluable part of Chartbeat
- Another great feature of Chartbeat is the multiple sites dashboard, so I can see traffic to all my sites at once.
Employee in Social MediaMedia Production Company, 11-50 employees
- Really helped us begin to segment our users based on their engagement and retention.
- Helped increase retention by about 1.5% after about 5 months of implementation (don't shoot the messenger if your team can't implement that quickly).
- I felt like it had great potential to create a pipeline between sales and the CSM, but I had trouble getting the sales team to implement it properly as they had their noses deep in calls and emails (they struggle entering notes in SalesForces as well, so it's more a company specific problem).
Employee in Customer ServiceFinancial Services Company, 51-200 employees
Premium Consulting/Integration Services—
Entry-level set up fee?
Chartbeat Editions & Modules
Additional Pricing Details—
Premium Consulting/Integration Services
Entry-level set up fee?
Woopra Editions & Modules
- Per Month