Likelihood to Recommend
If you are looking for a tool that tracks traffic, content performance, author performance, and reader retention with a relatively simple interface and gleaming graphics then this is for you. Trickier things like report generation are made much more seamless now, and except for some friction in the sidebar navigation –– I find it to be a pretty flawless tool that I would recommend to friends or others in the media field. It's just a basic necessity to understand content these days, so Chartbeat is a great tool at that!
Read full review
My rating of Woopra is the absolute best possible. I would recommend them to anyone looking for an analytics website that prefers a visual interface and a beautiful design. I have not encountered any problems using their app -- ZERO! Their integration with other marketing software, such as
, helps our company zero in on our marketing campaigns and gives us the information we need to make better choices. I LOVE Woopra and think they are the best out there! I have used other websites and there is no comparison!
Read full review Pros Provides easy at-a-glance look at what people are reading right now Heads-up Display allows you to make sure the homepage is showing the content people want to read Headline testing tool provides fascinating insight into what makes people read a story and improves headline-writing ability Read full review Woopra tracks *individual users and customer accounts*. It cannot be understated how important this is. Google Analytics and other low cost solutions only sample users and provide aggregate data. For enterprise sales, this is critical. Likewise, for product managers trying to segment product usage by types of accounts, this is incredibly useful. Woopra updates user analytics in real time. This is critical in a sales context as you want to be able to follow up quickly on opportunities. Likewise, it is useful for customer success as they can see usage in real time for an individual they are supporting. Woopra has the most turnkey integrations of any web analytics solution on the market. By far the most useful are Marketo, SalesForce, and Slack, but there are several more we didn't tap into. While any solution worth its salt has an API, Woopra's integrations usually require a login and/or API key, and you are good to go. Here is the current list: https://www.woopra.com/appconnect/. Woopra enables B2B product managers to track product and feature usage by revenue, not just clicks. Again, in a B2B context, this is critical, as there are high-value users and low-value users. Knowing the difference is critical. Woopra's implementation is super simple. We were able to set it up with a couple of hours of one frontend developer and some help from our product intern. Read full review Cons Source of traffic needs improvement. Search and social make sense, but "internal" and "links" is a grey area. It would be helpful to define those with an organization and provide an information icon so users can easily remember what each of those buckets is tracking. More ways to customize the real-time board. For example, with video content, that's great that I can see a user has started a video, but what is the completion rate, was that only on O&O or can that track Facebook, too? Would like to see demo (age) information included as a way to slice the data so I can see what's working with my older and younger demo. Read full review User explorer could get some upgrades. It has sometimes been difficult to filter some actions, or groups of actions or combine filters. Can add more cards to the live dashboard. More context data on the user, the device being used, etc. Read full review Likelihood to Renew
I gave Chartbeat a 5 for a renewal rating, because, while it delivers clear and understandable content, Google Analytics also provides many of the same features for free. For a small to medium website, I believe it would be more cost effective to use Google Analytics. A website with a high amount of traffic, however, could merit spending the money on Chartbeat to maximize their potential.
Read full review
We just really like the tool. There are lots of us using it internally... from Product, to marketing, to customer service, to optimization team, to traffic acquisition, to Executives. Really helps us answer questions about how well things are going, and what is not going well.
Read full review Usability
It's easy to use and understand, which can't be said for all data-tracking sites that I've used in the past. It's easy for me to navigate and I didn't need to Google anything in order to find what I needed
Read full review
The UI and reports are great overall. Creating reports just requires a few too many screens and clicks. Also dashboard tiles can't be resized. Both of these are easy items that are being addressed
Read full review Support Rating
I have had limited experience of support for Chartbeat but whenever I have needed help it has been there. Recently there was an issue of seeing different forms of data in real time - app and otherwise effectively, and the issue was being clearly dealt with and communicated back to us.
Read full review
Team was always responsive and helpful with special use cases.
Read full review Implementation Rating
Compared to other products, the support was a small effort. We only had part time contributions from a product management intern and front end developer.
Read full review Alternatives Considered
Chartbeat really remains the gold standard in the tracking, measurement and display of realtime engagement metrics. If your site has sufficient audience benefit from immediate changes in content programming, display and design, it's a great tool with a highly refined and intuitive user experience. Plus, it's API allows for broad integration.
Read full review
Woopra is much easier to setup and use than
. I've spent hours trying to create custom reports in
. Woopra does not take this much time to get solid reporting for our site. If you need something that tracks marketing efforts then
will likely be a better fit.
Read full review Return on Investment I do not have access to the financial arrangements in place, but I would view Chartbeat as a key tool for the company with significant advantages over other analytical software. Continued enhancement of the product, for instance picture previewer, would provide additional value to the service. Read full review Really helped us begin to segment our users based on their engagement and retention. Helped increase retention by about 1.5% after about 5 months of implementation (don't shoot the messenger if your team can't implement that quickly). I felt like it had great potential to create a pipeline between sales and the CSM, but I had trouble getting the sales team to implement it properly as they had their noses deep in calls and emails (they struggle entering notes in SalesForces as well, so it's more a company specific problem). Read full review ScreenShots