Cheetah Digital vs. StackAdapt

Cheetah Messaging is great tool for marketers in order to manage different campaigns. Various aspects of the tool such as personalization, reporting & analytics, bulk user management, segmentation help the marketers a lot with their day to day work. Cheetah Messaging would be less appropriate for user having bulk databases.

Incentivized

Campaigns for Brand Awareness: StackAdapt works effectively in campaigns for brand awareness where expanding brand visibility and reaching a large audience are the main objectives. Advertisers can target particular demographics, hobbies, and behaviors with its sophisticated targeting features, making sure that the correct audience groups receive brand messaging.

Incentivized

• They offer a best-in-class view of the customer email experience - through all levels of a customer journey.
• Our account team has taken the time to dedicate to our brand and understand our goals and objectives. They tailor recommendations to what is best for our unique customer experience.
• The CheetahMail platform is user-friendly and is continuously going through enhancements to improve the experience.

Incentivized

• Communication: Their reps are incredibly transparent, thorough and detailed. I really, really appreciate that.
• Creativity: Not only are the reps communicative, they actually bring new, fresh ideas to the table. As busy as we are, I can't thank them enough for that.
• Easy-to-use: As detailed as the dashboard is, it's actually pretty easy to use and bring new users up-to-speed on.

Incentivized

• The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)

Incentivized

• There has been occasional slopping maintenance of the campaigns, and we have to follow up with questions about spending spikes or significant changes in delivery CPMs.
• Account rep knowledge can sometimes be lacking. When we question our reps about performance, we sometimes get confusing or nonsensical answers.
• The reporting UI is definitely clunky and unintuitive.

Incentivized

As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,

The platform is easy to use and understand whether it is being used as self-serve or a managed service. The audience targeting is solid, and array of placements is versatile. With these, the level of engagement for video content is usually great

Incentivized

CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.

It is very user friendly and if any team members need further help, we are able to easily access their customer service team for hands on assistance with an actual human being, not a robot. Their team has been incredibly kind, understanding and thorough. It is really a great all in one tool for a business who relies greatly on advertising campaigns.

I've been very satisfied with the support given by Cheetah, they are always asking and looking for areas where they can help you improve upon your business. They are very knowledgeable and are able to quickly find any answer you are looking for.

Incentivized

Support has been exceptional. Our dedicated team is always available and ready to answer any questions that may arise. We receive updates from them on a regular basis and they go above and beyond providing assistance when needed. The team is absolutely one of the bright spots in our relationship with StackAdapt

Incentivized

To be honest, all ESPs at a core level offer the same features to manage an email program effectively. The true decision making then is based on what their specialty service(s) may be. ExactTarget is a wonderful UI and integrations across many channels, but it is quite expensive and really for large enterprise organizations. Yesmail does have a great creative-services department. Strongmail, although good, does not offer any significant difference in the market, but price is slightly less so aren't bad solutions. DREAM is probably the "middle" between a Cheetahmail and ExactTarget from a UI look-and-feel and functionality perspective, and their data access is quite good. Cheetahmail was selected in the end because it offered more than a smaller ESP for functionality for larger enterprises, but was still within a cost range that was affordable for my company. (In fairness, there was also an existing relationship with Experian on non-email data services which also made extending the relationship make sense.)

StackAdapt has an easier self-serve platform than JamLoop, where you can also buy programmatic CTV and display banners. Though they lack audio placements, which is another cross-channel tactic in StackAdapt to reach the same audience with multiple formats. Comparable CPM rates on CTV, and customer support on both is similarly strong.

Incentivized

• Web-based customers have gone up.
• Though the customers have gone up, we don't see a significant increase in our policies sold.
• Communicating with CheetahMail is also fair when having to debug problems, which is good but there are a bunch of problems with some emails that lead to communication in the first place.

Incentivized

• For one of our clients, we've generated over 4.3x ROAS this year, which far exceeded our expectations for a programmatic display ad platform.
• Getting results for our clients with StackAdapt gives us an edge in attracting new clients, which helps us maintain client retention and satisfaction.

Incentivized