What users are saying about
39 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.4 out of 100
Based on 39 reviews and ratings
48 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.9 out of 100
Based on 48 reviews and ratings
Feature Set Ratings
- Cheetah Messaging ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
- Everest (Return Path + 250ok) ranks higher in 1 feature set: Pre-Send Testing
Email & Online Marketing

7.9
Cheetah Messaging
79%
6.2
Everest (Return Path + 250ok)
62%
Cheetah Messaging ranks higher in 8/9 features
Cheetah Messaging ranks higher in 8/9 features
WYSIWYG email editor

7.0
70%
11 Ratings
5.0
50%
2 Ratings
Dynamic content

9.0
90%
11 Ratings
5.4
54%
2 Ratings
Ability to test dynamic content

7.5
75%
11 Ratings
5.9
59%
7 Ratings
Landing pages

7.0
70%
11 Ratings
5.0
50%
2 Ratings
A/B testing

8.0
80%
10 Ratings
6.2
62%
8 Ratings
Mobile optimization

9.0
90%
10 Ratings
3.6
36%
6 Ratings
Email deliverability reporting

8.0
80%
19 Ratings
9.1
91%
29 Ratings
List management

8.0
80%
11 Ratings
7.3
73%
9 Ratings
Triggered drip sequences

8.0
80%
9 Ratings
8.0
80%
2 Ratings
Reporting & Analytics

7.7
Cheetah Messaging
77%
7.4
Everest (Return Path + 250ok)
74%
Cheetah Messaging ranks higher in 2/3 features
Cheetah Messaging ranks higher in 2/3 features
Dashboards

7.5
75%
11 Ratings
8.2
82%
22 Ratings
Standard reports

8.0
80%
11 Ratings
7.7
77%
20 Ratings
Custom reports

7.5
75%
11 Ratings
6.2
62%
16 Ratings
Pre-Send Testing

7.8
Cheetah Messaging
78%
7.9
Everest (Return Path + 250ok)
79%
Everest (Return Path + 250ok) ranks higher in 6/8 features
Everest (Return Path + 250ok) ranks higher in 6/8 features
URL Validation

7.2
72%
3 Ratings
7.9
79%
6 Ratings
Link Tracking

8.5
85%
3 Ratings
6.6
66%
3 Ratings
Image Validation

7.8
78%
3 Ratings
7.7
77%
6 Ratings
Inbox Display

7.4
74%
3 Ratings
8.3
83%
7 Ratings
Email Accessibility Tools

7.4
74%
3 Ratings
7.4
74%
4 Ratings
Spelling and Grammar Check

7.7
77%
3 Ratings
7.8
78%
2 Ratings
Spam Testing

7.5
75%
3 Ratings
8.7
87%
9 Ratings
Email Previews

8.7
87%
3 Ratings
8.8
88%
8 Ratings
Attribute Ratings
- Cheetah Messaging is rated higher in 1 area: Likelihood to Recommend
- Everest (Return Path + 250ok) is rated higher in 3 areas: Likelihood to Renew, Usability, Support Rating
Likelihood to Recommend

8.5
Cheetah Messaging
85%
13 Ratings
7.5
Everest (Return Path + 250ok)
75%
27 Ratings
Likelihood to Renew

7.6
Cheetah Messaging
76%
3 Ratings
8.2
Everest (Return Path + 250ok)
82%
5 Ratings
Usability

4.0
Cheetah Messaging
40%
1 Rating
7.3
Everest (Return Path + 250ok)
73%
1 Rating
Support Rating

2.0
Cheetah Messaging
20%
2 Ratings
9.1
Everest (Return Path + 250ok)
91%
1 Rating
Implementation Rating

Cheetah Messaging
N/A
0 Ratings
8.2
Everest (Return Path + 250ok)
82%
1 Rating
Likelihood to Recommend
Cheetah Messaging
I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.

Verified User
Team Lead in Information Technology
Entertainment Company, 51-200 employeesEverest (Return Path + 250ok)
Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.
Senior Salesforce Automation Manager
GoCo GroupFinancial Services, 201-500 employees
Pros
Cheetah Messaging
- Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
- Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
- Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
BI Engineer II
Answer Financial Inc.Insurance, 201-500 employees
Everest (Return Path + 250ok)
- Individualized attention. They really dug in to understand our products and services.
- Easy-to-understand training and actionable items that you can sustain over a long period of time.
- They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.
Internet Marketing Manager
Ticketmaster EntertainmentEntertainment, 5001-10,000 employees
Cons
Cheetah Messaging
- The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)

Verified User
Professional in Marketing
Automotive Company, 51-200 employeesEverest (Return Path + 250ok)
- Some domain summary data inconsistent with seedlist detail
- UI feels a little dated
- Reporting options are limited
- As part of the SFMC integration, Return Path support issues and question go through Salesforce, not Return Path
- Inbox Preview rendering could be more robust and extensive
- Would like to see Dark Mode previewing rendering

Verified User
Manager in Marketing
Entertainment Company, 51-200 employeesPricing Details
Cheetah Messaging
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
—Everest (Return Path + 250ok)
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Cheetah Messaging
Cheetah Messaging 7.6
Based on 3 answers
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,

Verified User
Employee in Marketing
51-200 employeesEverest (Return Path + 250ok)
Everest (Return Path + 250ok) 8.2
Based on 5 answers
We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.
Web Infrastructure Senior Analyst
Hallmark CardsConsumer Goods, 5001-10,000 employees
Usability
Cheetah Messaging
Cheetah Messaging 4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.

Verified User
Employee in Marketing
51-200 employeesEverest (Return Path + 250ok)
Everest (Return Path + 250ok) 7.3
Based on 1 answer
I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.

Verified User
Manager in Marketing
Entertainment Company, 51-200 employeesSupport Rating
Cheetah Messaging
Cheetah Messaging 2.0
Based on 2 answers
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.

Verified User
Employee in Marketing
51-200 employeesEverest (Return Path + 250ok)
Everest (Return Path + 250ok) 9.1
Based on 1 answer
Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
Email Deliverability Specialist
NGP VANComputer Software, 201-500 employees
Implementation Rating
Cheetah Messaging
No score
No answers yet
No answers on this topic
Everest (Return Path + 250ok)
Everest (Return Path + 250ok) 8.2
Based on 1 answer
I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.

Verified User
Manager in Marketing
Entertainment Company, 51-200 employeesAlternatives Considered
Cheetah Messaging
Cheetah Messaging is far good as we expect lots of functions and features are amazing and user-friendly with others they have good customer support. Our marketing team manages every campaign easily and helps their workflow. Apart from this Cheetah Messaging is easy to automate in all inbound campaigns and helps to focus on more nurturing customer relationships and renewals.
Product Marketing Specialist
Kalzoom AdvisorsComputer Software, 11-50 employees
Everest (Return Path + 250ok)
Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at pretty low cost.

Verified User
Employee in Marketing
Health, Wellness and Fitness Company, 11-50 employeesReturn on Investment
Cheetah Messaging
- Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
- Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.

Verified User
Manager in Marketing
Insurance Company, 51-200 employeesEverest (Return Path + 250ok)
- It has helped identify inbox issues and thus helping our clients reach more inboxes.
- They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them.
- They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer.

Verified User
Analyst in Information Technology
Marketing and Advertising Company, 1001-5000 employees