What users are saying about
39 Ratings
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Score 8.4 out of 100
48 Ratings
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Score 7.9 out of 100

Feature Set Ratings

  • Cheetah Messaging ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
  • Everest (Return Path + 250ok) ranks higher in 1 feature set: Pre-Send Testing

Email & Online Marketing

7.9

Cheetah Messaging

79%
6.2

Everest (Return Path + 250ok)

62%
Cheetah Messaging ranks higher in 8/9 features

WYSIWYG email editor

7.0
70%
11 Ratings
5.0
50%
2 Ratings

Dynamic content

9.0
90%
11 Ratings
5.4
54%
2 Ratings

Ability to test dynamic content

7.5
75%
11 Ratings
5.9
59%
7 Ratings

Landing pages

7.0
70%
11 Ratings
5.0
50%
2 Ratings

A/B testing

8.0
80%
10 Ratings
6.2
62%
8 Ratings

Mobile optimization

9.0
90%
10 Ratings
3.6
36%
6 Ratings

Email deliverability reporting

8.0
80%
19 Ratings
9.1
91%
29 Ratings

List management

8.0
80%
11 Ratings
7.3
73%
9 Ratings

Triggered drip sequences

8.0
80%
9 Ratings
8.0
80%
2 Ratings

Reporting & Analytics

7.7

Cheetah Messaging

77%
7.4

Everest (Return Path + 250ok)

74%
Cheetah Messaging ranks higher in 2/3 features

Dashboards

7.5
75%
11 Ratings
8.2
82%
22 Ratings

Standard reports

8.0
80%
11 Ratings
7.7
77%
20 Ratings

Custom reports

7.5
75%
11 Ratings
6.2
62%
16 Ratings

Pre-Send Testing

7.8

Cheetah Messaging

78%
7.9

Everest (Return Path + 250ok)

79%
Everest (Return Path + 250ok) ranks higher in 6/8 features

URL Validation

7.2
72%
3 Ratings
7.9
79%
6 Ratings

Link Tracking

8.5
85%
3 Ratings
6.6
66%
3 Ratings

Image Validation

7.8
78%
3 Ratings
7.7
77%
6 Ratings

Inbox Display

7.4
74%
3 Ratings
8.3
83%
7 Ratings

Email Accessibility Tools

7.4
74%
3 Ratings
7.4
74%
4 Ratings

Spelling and Grammar Check

7.7
77%
3 Ratings
7.8
78%
2 Ratings

Spam Testing

7.5
75%
3 Ratings
8.7
87%
9 Ratings

Email Previews

8.7
87%
3 Ratings
8.8
88%
8 Ratings

Attribute Ratings

  • Cheetah Messaging is rated higher in 1 area: Likelihood to Recommend
  • Everest (Return Path + 250ok) is rated higher in 3 areas: Likelihood to Renew, Usability, Support Rating

Likelihood to Recommend

8.5

Cheetah Messaging

85%
13 Ratings
7.5

Everest (Return Path + 250ok)

75%
27 Ratings

Likelihood to Renew

7.6

Cheetah Messaging

76%
3 Ratings
8.2

Everest (Return Path + 250ok)

82%
5 Ratings

Usability

4.0

Cheetah Messaging

40%
1 Rating
7.3

Everest (Return Path + 250ok)

73%
1 Rating

Support Rating

2.0

Cheetah Messaging

20%
2 Ratings
9.1

Everest (Return Path + 250ok)

91%
1 Rating

Implementation Rating

Cheetah Messaging

N/A
0 Ratings
8.2

Everest (Return Path + 250ok)

82%
1 Rating

Likelihood to Recommend

Cheetah Messaging

I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
Anonymous | TrustRadius Reviewer

Everest (Return Path + 250ok)

Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.
Mark Robert Anderson | TrustRadius Reviewer

Pros

Cheetah Messaging

  • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
  • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
  • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
Duncan Hernandez | TrustRadius Reviewer

Everest (Return Path + 250ok)

  • Individualized attention. They really dug in to understand our products and services.
  • Easy-to-understand training and actionable items that you can sustain over a long period of time.
  • They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.
Joni Kalstrup | TrustRadius Reviewer

Cons

Cheetah Messaging

  • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
Anonymous | TrustRadius Reviewer

Everest (Return Path + 250ok)

  • Some domain summary data inconsistent with seedlist detail
  • UI feels a little dated
  • Reporting options are limited
  • As part of the SFMC integration, Return Path support issues and question go through Salesforce, not Return Path
  • Inbox Preview rendering could be more robust and extensive
  • Would like to see Dark Mode previewing rendering
Anonymous | TrustRadius Reviewer

Pricing Details

Cheetah Messaging

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

Everest (Return Path + 250ok)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

Cheetah Messaging

Cheetah Messaging 7.6
Based on 3 answers
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
Anonymous | TrustRadius Reviewer

Everest (Return Path + 250ok)

Everest (Return Path + 250ok) 8.2
Based on 5 answers
We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.
Dan Sixbury, PMP, MBA | TrustRadius Reviewer

Usability

Cheetah Messaging

Cheetah Messaging 4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
Anonymous | TrustRadius Reviewer

Everest (Return Path + 250ok)

Everest (Return Path + 250ok) 7.3
Based on 1 answer
I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.
Anonymous | TrustRadius Reviewer

Support Rating

Cheetah Messaging

Cheetah Messaging 2.0
Based on 2 answers
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
Anonymous | TrustRadius Reviewer

Everest (Return Path + 250ok)

Everest (Return Path + 250ok) 9.1
Based on 1 answer
Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
Brett Schenker | TrustRadius Reviewer

Implementation Rating

Cheetah Messaging

No score
No answers yet
No answers on this topic

Everest (Return Path + 250ok)

Everest (Return Path + 250ok) 8.2
Based on 1 answer
I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Cheetah Messaging

Cheetah Messaging is far good as we expect lots of functions and features are amazing and user-friendly with others they have good customer support. Our marketing team manages every campaign easily and helps their workflow. Apart from this Cheetah Messaging is easy to automate in all inbound campaigns and helps to focus on more nurturing customer relationships and renewals.
Hinal S | TrustRadius Reviewer

Everest (Return Path + 250ok)

Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at pretty low cost.
Anonymous | TrustRadius Reviewer

Return on Investment

Cheetah Messaging

  • Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
  • Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.
Anonymous | TrustRadius Reviewer

Everest (Return Path + 250ok)

  • It has helped identify inbox issues and thus helping our clients reach more inboxes.
  • They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them.
  • They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer.
Anonymous | TrustRadius Reviewer

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