What users are saying about
50 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.1 out of 100
Based on 50 reviews and ratings
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9 out of 100
Based on 6 reviews and ratings
Feature Set Ratings
Prospecting
Cirrus Insight
Feature Set Not Supported
N/A
8.5
KickFire
85%
KickFire ranks higher in 4/4 features
KickFire ranks higher in 4/4 features
Identification of new leads
N/A
0 Ratings
9.0
90%
2 Ratings
List quality
N/A
0 Ratings
8.0
80%
2 Ratings
List upload/download
N/A
0 Ratings
8.0
80%
2 Ratings
Load time/data access
N/A
0 Ratings
9.0
90%
2 Ratings
Sales Intelligence Data Standards
Cirrus Insight
Feature Set Not Supported
N/A
7.3
KickFire
73%
KickFire ranks higher in 3/3 features
KickFire ranks higher in 3/3 features
Contact information
N/A
0 Ratings
6.0
60%
2 Ratings
Company information
N/A
0 Ratings
8.0
80%
2 Ratings
Industry information
N/A
0 Ratings
8.0
80%
2 Ratings
Data Augmentation & Lead Qualification
Cirrus Insight
Feature Set Not Supported
N/A
8.0
KickFire
80%
KickFire ranks higher in 4/4 features
KickFire ranks higher in 4/4 features
Salesforce integration
N/A
0 Ratings
8.0
80%
1 Rating
Company/business profiles
N/A
0 Ratings
8.0
80%
2 Ratings
Automatic data refresh
N/A
0 Ratings
8.0
80%
2 Ratings
Filters and segmentation
N/A
0 Ratings
8.0
80%
2 Ratings
Attribute Ratings
- Cirrus Insight is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Performance
- KickFire is rated higher in 2 areas: Availability, Implementation Rating
Likelihood to Recommend
10.0
Cirrus Insight
100%
22 Ratings
9.0
KickFire
90%
3 Ratings
Likelihood to Renew
9.1
Cirrus Insight
91%
1 Rating
9.0
KickFire
90%
1 Rating
Usability
9.1
Cirrus Insight
91%
1 Rating
9.0
KickFire
90%
1 Rating
Availability
9.1
Cirrus Insight
91%
2 Ratings
10.0
KickFire
100%
2 Ratings
Performance
9.1
Cirrus Insight
91%
2 Ratings
9.0
KickFire
90%
2 Ratings
Support Rating
Cirrus Insight
N/A
0 Ratings
8.0
KickFire
80%
2 Ratings
Online Training
Cirrus Insight
N/A
0 Ratings
9.0
KickFire
90%
1 Rating
Implementation Rating
9.1
Cirrus Insight
91%
2 Ratings
10.0
KickFire
100%
2 Ratings
Product Scalability
Cirrus Insight
N/A
0 Ratings
10.0
KickFire
100%
1 Rating
Likelihood to Recommend
Cirrus Insight
For someone who uses both Gmail and Salesforce as part of their main role, this software is an invaluable connector for them both. Some of the features are also not Salesforce specific - such as the Meeting Scheduler, which has proved invaluable to me, and I would recommend to any Gmail user who frequently set up meetings (either internally or externally).

Verified User
Professional in Information Technology
Publishing Company, 1001-5000 employeesKickFire
For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this
VP of Marketing / Client Experience
EquilarInformation Services, 51-200 employees
Pros
Cirrus Insight
- Log email to Salesforce. You click one button and it logs for you. This is easier than adding the BCC email address that Salesforce provides as a way to log email.
- Track views and engagement on these emails. It's nice to know if the email was opened and if links were clicked.
- Update quick fields in Salesforce directly from their inbox using Cirrus. This prevented reps from needing to click into Salesforce, wait for it to load, then update fields like the phone number or name.
- If the rep did need to open Salesforce, Cirrus provides a quick button to navigate to the Lead/Contact/Opportunity page quickly.

Verified User
Program Manager in Sales
Computer Software Company, 1001-5000 employeesKickFire
- De-anonymizes website activity at the account (company) level.
- Identifies net new target accounts.
- Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
- Gives great daily insight on watchlists you've set up.
- Delivers every possible de-anonymized visit with little filtering for accuracy.
- More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
- Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.
Marketing Operations Manager
Impartner SoftwareComputer Software, 51-200 employees
Cons
Cirrus Insight
- Outlook for Mac could use some work as an add-on because it's hard to read sometimes on my laptop. It's not a sidebar, like the Windows functionality, so it's harder to read.
- Doesn't always find an opportunity, even though I know it's in our Salesforce system.
- Randomly shuts down and doesn't log in properly at times. I've had to remove and re-download more than once.
Program Associate
First Fruit, Inc.Non-Profit Organization Management, 1-10 employees
KickFire
- Some outdated information and your credits will be used
- Credit package sizes are not very customizable
- A tad pricy comapred to simillar prospecting tools I've seen
Account Executive
ProjectplaceComputer Software, 501-1000 employees
Pricing Details
Cirrus Insight
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$500
Starting Price
$15 per month
Cirrus Insight Editions & Modules
Edition
Starter | $271 |
---|---|
Closer | $451 |
Rainmaker | $721 |
- per user/month
Additional Pricing Details
Pricing based on annual billing.KickFire
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—KickFire Editions & Modules
—
Additional Pricing Details
—Likelihood to Renew
Cirrus Insight
Cirrus Insight 9.1
Based on 1 answer
It is the best google to salesforce integration on the market.support is incredibly responsive and very helpful.They are constantly adding new features, and the current feature set is well beyond anything else that is currently offered in the market
Co-Founder
OrgSpring1-10 employees
KickFire
KickFire 9.0
Based on 1 answer
We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.
VP of Marketing / Client Experience
EquilarInformation Services, 51-200 employees
Usability
Cirrus Insight
Cirrus Insight 9.1
Based on 1 answer
Very easy to use. Everything opens in a familiar interface right inside the google apps sidebar.It brings in salesforce records, so as long as you know google apps / gmail and salesforce you'll be all set.It's point and click.
Co-Founder
OrgSpring1-10 employees
KickFire
KickFire 9.0
Based on 1 answer
It was designed for people who are business users, not tech users.
VP of Marketing / Client Experience
EquilarInformation Services, 51-200 employees
Reliability and Availability
Cirrus Insight
Cirrus Insight 9.1
Based on 2 answers
Haven't had a down issue in the almost 2 years I've been using the product.Support is also super responsive.
Co-Founder
OrgSpring1-10 employees
KickFire
KickFire 10.0
Based on 2 answers
We've never had any outages in the 7+ years using the system.
VP of Marketing / Client Experience
EquilarInformation Services, 51-200 employees
Performance
Cirrus Insight
Cirrus Insight 9.1
Based on 2 answers
Pulls in salesforce data very quickly, and syncs very quickly.
Co-Founder
OrgSpring1-10 employees
KickFire
KickFire 9.0
Based on 2 answers
The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.
VP of Marketing / Client Experience
EquilarInformation Services, 51-200 employees
Support Rating
Cirrus Insight
No score
No answers yet
No answers on this topic
KickFire
KickFire 8.0
Based on 2 answers
They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.
VP of Marketing / Client Experience
EquilarInformation Services, 51-200 employees
Online Training
Cirrus Insight
No score
No answers yet
No answers on this topic
KickFire
KickFire 9.0
Based on 1 answer
The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.
VP of Marketing / Client Experience
EquilarInformation Services, 51-200 employees
Implementation Rating
Cirrus Insight
Cirrus Insight 9.1
Based on 2 answers
The plugin is installed inside your internet browser as an extension/add-on.It can be found in most add on stores and is easy to install. Usually just a few clicks.It handles authorization for you once you sign in, and then takes care of all the rest.It couldn't be easier to get working right out of the box.You're up in running in less than 5 minutes.
Co-Founder
OrgSpring1-10 employees
KickFire
KickFire 10.0
Based on 2 answers
Don't hesitate to contact VisiStat support. They are extremely helpful.
VP of Marketing / Client Experience
EquilarInformation Services, 51-200 employees
Alternatives Considered
Cirrus Insight
Yesware regularly sent me alerts that my emails had been opened by someone who I hadn't sent them to, from locations they couldn't possibly have been. I also don't recall its Salesforce activity logging working as smoothly, though I last used Yesware more than 12 months ago so my memory isn't as fresh as it could be
Sr. Customer Success Manager
DialSourceComputer Software, 11-50 employees
KickFire
I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.
Marketing Operations Manager
Impartner SoftwareComputer Software, 51-200 employees
Scalability
Cirrus Insight
No score
No answers yet
No answers on this topic
KickFire
KickFire 10.0
Based on 1 answer
We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.
VP of Marketing / Client Experience
EquilarInformation Services, 51-200 employees
Return on Investment
Cirrus Insight
- Customer data is paramount and Cirrus Insight supports optimal data integrity.
- Ease of capturing updated customer information and sales activity helps in forecasting, operational insight, etc.
- Facilitates transition of sales opportunities by seeing a clear trail of correspondence and customer updates.
Director of Business Development
Synegen, Inc.Information Technology and Services, 11-50 employees
KickFire
- Faster lead conversion
- Less time on LinkedIn trying to figure out DM (decision maker)
- Increased employee efficiency
Account Executive
ProjectplaceComputer Software, 501-1000 employees