The Cisco Identity Services Engine (ISE) offers a network-based approach for adaptable, trusted access everywhere, based on context. It gives the user intelligent, integrated protection through intent-based policy and compliance solutions.
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Oracle Marketing
Score 7.0 out of 10
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Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
Cisco ISE integrates will with a Cisco solution such as firewalls, network switches and routers. It does an incredible job of granting access based on the role that an individual or groups have, and the ability to remove access to that individual or group is also east. In our environment ISE is used to authenticate external users that have access by vpn, and also to manage access to the large network infrastructure
A duration of one and a half years is enough for us to recognize the capabilities of a tool and in my opinion, this one is just a great tool to manage marketing campaigns of even massive-sized firms. Its marketing automation tool and its way of managing campaign and the way it executes digital initiatives is enough to get an inkling of its abilities. Less favorable for the people who want to have something at a cheap price and are more dependent on the reports as its reports have nothing much in detail.
The most beneficial thing that I love about it, there are tons of things that I love about ISE and that it does well, but the most fascinating that I feel about is its integration with DNA center or Catalyst Center using PX Grid as the protocol wherein ISE acts as a policy server for the entire campus hand in hand with Catalyst Center to make sure that the policy policy follows the user and also in the background hand in hand with DNA Center or Catalyst Center makes sure microsegmentation is implemented so that east west traffic is blocked and takes care of the campus.
Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
For us the solution is very easily useable on its own. Perhaps that has to do because we started using ISE in the 1.2 days and have seen it grow during the years. Policy creation, etc. is all very visible and thus easy to use. Deployment of multiple nodes is also incredibly easy and flexible. You can easily add or remove nodes as you wish.
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
We do have to occasionally reboot the servers when they get low on memory, but we're also a few versions behind. Availability has generally been pretty good though with no major outages in the time that we've had it implemented.
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
Cisco support is second to none, both in terms of how you access support but also the knowledge of the individual support teams. If you focus on one technology and provide "manufacturer support" then you can rest assured that you are accessing Cisco's top individuals. I feel like this is a USP for Cisco support.
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
They offer very basic classes which are required for master certification.
After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
I think our system integrators lacks some competencies and this has led to an implementation that is still perfectible. (i.e. dedicating an interface for intra-cluster communication)
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
I think all give some visibility of device monitoring and management, but Cisco Identity Services Engine gives a good way to manage more details about the device in a centralized way that gives a wider range of monitoring and control than the other softwares individually. I don't think Cisco Identity Services Engine eliminates the need for these other software as of now, but there is potential for Cisco Identity Services Engine to be able to take over more of these roles.
It was quite complex to generate segments with Adobe analytics and I wasn’t personally satisfied with the overall performance of Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch to something else better than Adobe Analytics and is available in the market at a cheap rate and we ended up doing our research for the most suitable tool at Oracle Infinity and we don’t regret our decision.
It's fully customised and comprehensive. only thing is you need to know what you want. Proper research and planning would save lots of time and effort .
Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
I don't know about negatives because we haven't seen it right now, but positive impact is one is the roadmap we have. And now since we are going ahead with doing the deployment of Cisco ISE, we see that we are getting closure to, so at the end of the day, we have to make sure that operationally we stay excellent. So that's where operational excellence comes in. Cisco ISE is basically addressing that for us. Right now we are in a situation if there is a WIFI issue or if there is an authentication issue, it gets really difficult to isolate the problem. But with Cisco ISE , this functionality is going to come in. So we believe that it would be a good ROI.
We are able to use it to help our clients scale through testing
We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
Launch a new brand out of Eloqua and measure awareness