Cisco ThousandEyes empowers organizations to assure every digital experience across every network, everywhere, every time.
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Google Tag Manager
Score 9.3 out of 10
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From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps. It is a free option, vs. the company's enterprise-tier Google Tag Manager 360.
Unified communications real-time analysis is one of the biggest points of the solution. You can see your traffic path and find issues before, during and after the calls. This is very useful for analyzing VoIP and video conferencing problems like in WebEx, Microsoft Teams and Zoom. It helps to see network issues like packet loss, jitter, or latency that can make call quality bad. Another good use case is checking cloud apps and SaaS services. Many companies use external platforms like Microsoft Azure, 365, Salesforce, or AWS. It lets Networking teams see the network path from users to these services so they can find if problems come from the company network, the internet provider, or the cloud service. Also, it is good for companies using mix of on-prem and cloud. It shows how traffic moves between different parts of the network, so IT teams can see where a problem happens and fix it faster. There are different types of agents that we can use in Cisco ThousandEyes. Enterprise agents can be use for a relative big amount of synthetic test. Endpoint agents are install in user PC or MAC laptops to check network quality from the client side. WebEx devices also have built-in agents that help to see performance problems in meetings, making it easy to find what is causing a bad call. Maybe it's not the best solution if what you want to measure is not HTTPs based or hasn't an API. Also if your scenario is Zoom Rooms, you won't have the same level of integration that it has for WebEx and Microsoft solutions.
I have found Google Tag Manager as the go to solution for managing all of your event and conversion tags for your website. Not only does it make it easy to manage all of your tags in the one place, it is fairly intuitive to use and there is plenty of videos and help documentation online to help set up what ever you need. No scenarios come to mind at the moment on where it is less appropriate to use.
Cisco ThousandEyes does the holistic discovery of the end components, the network components, and it's really fast at identifying where the issue is, which is not normally identified by the classic monitoring tools. So it's quite a fast identifying the issue of the networks and Cisco ThousandEyes also provides a very good real user end user monitoring experience for the end customers. So those are the two real life and also very good examples for Cisco ThousandEyes.
Selecting elements on a site [object, class, cookie, etc] (to later fire an event, send some data, etc) is very easy with triggers. Want to add an event when someone clicks on a button? Super easy. It was many many DOM selectors and you can even add custom functions if you need to do something more specific
In general, firing events in different circumstances is very easy mixing triggers and tags. You can track almost any element of the DOM and do whatever you want with it.
Testing is a great functionality. Only you can see what's on the site and you can debug it easily by seeing which events or tags were triggered and all the DOM elements involved (and why they matched the trigger).
Working in environments (staging, production) and versioning is easy to do, deploying changes in 2 clicks.
The elephant in the room is going to be cost. ThousandEyes is a great tool, but you will pay for it. There are other services that do a good job at providing a smaller subset of features compared to ThousandEyes. If all you need is that particular subset of features, ThousandEyes may not make fiscal sense for your organization.
As a subset of the cost issue, within the last 18 months or so the pricing on enterprise (local) agents has been modified in a way that seems not to benefit the customer. Previously enterprise agents had a flat monthly cost associated with them with unlimited test usage (the only limit on test usage was based on concurrent tests running at any given point in time). This meant that instead of using a cloud agent and paying per-test, you had the option of spinning up an cheap Digital Ocean droplet and creating your own cloud agent for external testing without using Cloud Agents. When the change was made they eliminated the flat per-agent cost and instead treated the pricing the same as that of the cloud agents but cutting the number of "cloud units" per test in half for tests run from enterprise agents. For organizations with under-utilized enterprise agents, this may be helpful financially, but for organizations that push their local agents to the limit, the cost skyrocketed.
BGP monitor peering sessions have been less than reliable. The data doesn't seem to be an issue, but the sessions seem to bounce or fail altogether on a fairly consistent basis. The routers or servers with which your routers peer sit behind some firewalls that have caused issues in the past.
There are several good integrations, but there can always be more. Native tracking for call tracking solutions, analytics providers, non-Google advertisers would be top of my list.
Documentation is just dreadful. Luckily there are some awesome folks out there doing crowdsourced tutorials (shout out to Simo Ahava) but by and large the Google Tag Manager instructions are worth what you pay for them.
The software does it's job extremely well and the system makes it very user friendly to get into. When looking for software I prefer to not need a PHD to operate it. Having a great UI and simple setup makes it easy to include more members of our team to get more value out of the platform.
I haven't found another option for us to use especially one that is free. Down the road we may go a different route but for now GTM is a good option and does what we need it to do. It'd be nice to get more support or more integrations but with the free version there's only so much one can expect to get I suppose.
There is definitely a learning curve to ThousandEyes, but once you understand how the client deployment works and how to set up monitoring, things go pretty smoothly. I think the initial setting up of clients on endpoints can be a little tricky though.
No difficult obstacle to overcome but Google Tag Manager can still be difficult for many users to deploy. Sure the basic HTML script can be deployed quite easily, but when you start to require triggers, variables, etc, it can be a little daunting.
You have online support from the tool itself 24/7 and they are very responsive. We also have a specific account manager and specific engineer assigned to help us with very specific questions for our environment. The level of response to our requirements is always super high. We have requested specific features to be added and these have been developed and introduced very quick tot he product (within weeks). Their DevOps and agile approach seems to pay off.
GTM does not provide support. This is one of GTM's biggest issues but it's due to the level of customization for each website. If your team thinks they would heavily rely on the need for a support staff it is probably better to invest in a paid service with a team that can support your needs.
Our Cisco reps actually had someone teach us a few things about the functionality of ThousandEyes, and it helped a lot. The training was good and we had follow-up assistance as well when we had questions about the monitoring and reporting functions. Overall, we were satisfied with the training and support.
Our implementation was pretty straightforward, with some issues loading clients on endpoints. We didn't have any notable issues, and I don't really have any additional insights.
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
No one is better than the other. I can get different data and sometimes similar data, it's important to compare values and verify the data between the tools. Additionally, there are other functionalities that ThousandEyes has that the others don't, but it is also the other way around. I will always recommend to have available not 1 or 2, all possible available for your job.
We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
I think this product would be infinitely scalable since it's all cloud hosted and can support thousands of endpoints if needed. We are only using it for a limited number of endpoints, so we never really considered scalability.
Building the trust from our Merchants is core when you come to renewal time. Trust builds partnerships, builds stickiness and allows for easier upsells or contract renewals.
Having a champion in IT that touts your service is important to the business, it removes a large portion of friction in the business to get services implemented and working to its peak.
Flexibility in pricing can be better. How they measure the number of agents being used can get thorny. When you build and tear down virtual servers a lot it can appear there are more agents running than there are. Once we understood how they measure we were able to better utilize the product efficiently.
GTM is very useful to determine if a particular element on the site is useful (i.e. is it being watched, is it being clicked, does it help customers navigate through more pages). As an SEO person, I can use this information to decide what to optimize for but also to track progress and see improvements in engagement.
With the use of Google Tag Manager, I was able to easily inject an A/B testing tool which lead to several improvements in lead generation.
