What users are saying about
Top Rated
461 Ratings
12 Ratings
Top Rated
461 Ratings
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Score 8.6 out of 100
12 Ratings
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Score 8.8 out of 100

Attribute Ratings

  • Cision Communications Cloud is rated higher in 1 area: Support Rating
  • DashThis is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.5

Cision Communications Cloud

85%
277 Ratings
9.7

DashThis

97%
7 Ratings

Likelihood to Renew

7.1

Cision Communications Cloud

71%
17 Ratings

DashThis

N/A
0 Ratings

Usability

7.0

Cision Communications Cloud

70%
53 Ratings

DashThis

N/A
0 Ratings

Availability

9.1

Cision Communications Cloud

91%
3 Ratings

DashThis

N/A
0 Ratings

Performance

9.1

Cision Communications Cloud

91%
3 Ratings

DashThis

N/A
0 Ratings

Support Rating

8.9

Cision Communications Cloud

89%
321 Ratings
6.2

DashThis

62%
4 Ratings

Online Training

8.0

Cision Communications Cloud

80%
3 Ratings

DashThis

N/A
0 Ratings

Implementation Rating

10.0

Cision Communications Cloud

100%
7 Ratings

DashThis

N/A
0 Ratings

Product Scalability

7.3

Cision Communications Cloud

73%
1 Rating

DashThis

N/A
0 Ratings

Vendor post-sale

9.1

Cision Communications Cloud

91%
1 Rating

DashThis

N/A
0 Ratings

Vendor pre-sale

9.1

Cision Communications Cloud

91%
1 Rating

DashThis

N/A
0 Ratings

Likelihood to Recommend

Cision

For a small start-up, the cost-benefit to add lift to press releases [and] particular milestone accomplishments is definitely there with the Cision [Communications] Cloud. Much of what we do, by necessity, is done internally without the benefit of outsourced press folks, so the Cision [Communications] Cloud ease of use and reporting is very important.
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Moment Zero Inc.

I have used DashThis with all my clients, because it is the fastest, easiest, and best-developed reporting platform. I have tried Google Data Studio and many other reporting integrations, but they just don't have the speed or capabilities of DashThis. With in-depth filtering, you can create reporting modules not available in any other dashboard, like deep source-medium targeting or landing page data, etc. Whatever data you need, you can get access. Their API integrations are increasing all the time, and if they don't currently connect to something, request access.
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Pros

Cision

  • Their upgraded press release templates and ability [to] pull in an entire, completed release makes the [process] faster and easier, and allows for more graphics, such as company mastheads, [are done well].
  • The media tracking offers the ability to find relevant placements across the entire country.
  • The journalist database streamlines the process of finding relevant reporters to directly connect [to] on news releases that are relevant to their beats.
  • The process of setting up, creating, and distributing a release is seamless, easy to use, and not labor-intensive.
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Moment Zero Inc.

  • Displaying data in a clear and aesthetically pleasing way
  • Integrating with most of the systems you use on a regular basis in web design and digital marketing
  • Allowing you to quickly create new charts/graphs/reports for clients
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Cons

Cision

  • In the media influencer database, the classic Cision allowed us to do a zip code radius search to really drill down to the neighborhood level. That's because we do localized media advisories and press releases for events at neighborhood schools. One part of a big city like Chicago really doesn't care what's happening in another part of Chicago that's too far away. The zip code radius search was a feature in the classic Cision but not with the current Cision Communications Cloud. We've asked for this to be restored several times, but nothing's happened. In fact, we were told to use DMA — which actually goes wider in a search (bigger than a city), not more narrow as needed. This reflects a basic misunderstanding of what we need.
  • Another missing feature involves a merge field when sending out an email press release through Cision. This is the "select insert field" button in the upper right that's used to personalize a release with the media contact's name and other information. This is key for localization of the release. Many media outlets won't run a release unless it's local. While "county" is a feature in the influencer database when putting together a media list in Cision, "county" is not available to insert into a press release as a merge field. Counties are important because this is how many newspapers and health departments are organized and identify themselves. I've asked for this to be implemented, to no avail. As a workaround, we've had to use "contact city" or "outlet city."
  • After refining a media list in Cision using filters, I've had to download the list and take it offline to see the big picture, screen for duplicates, etc. While there is a button on the bottom left intended to help with this, it doesn't do the trick. That's because there may be multiple contacts with the same email address. In addition, one media contact may represent numerous media outlets, so this same contact could show up several times. It would be nice to have a better way to see the whole list online and eliminate both duplicates as well as those who previously opted out.
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Moment Zero Inc.

  • I'm interested in implementing more tools into the system, such as Google My Business or OpenTable to truly make it a universal analytics dashboard.
  • Instead of just month over month date ranges, I would also like to see a YTD date range.
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Pricing Details

Cision Communications Cloud

Starting Price

Editions & Modules

Cision Communications Cloud editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    DashThis

    Starting Price

    $33 per month

    Editions & Modules

    DashThis editions and modules pricing
    EditionModules
    Individual$33.001
    Professional$109.002
    Business$209.003
    Standard$309.004

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Cision

    While I am happy with the product performance overall, TrendKite's recent merger with Cision is cause for concern. When we first signed on with TrendKite, I spoke with several users and the best response I received was that the company was a startup and we could expect there to be hiccups along the way as the company grew and the platform got more robust. That has certainly been the case. However, now that they have merged with Cision — a company that has grown too fast, has not focused on improving its product and has poor customer service — I have concerns that TrendKite will lose some of the qualities that have made it a great company and great product to work with.
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    Moment Zero Inc.

    No answers on this topic

    Usability

    Cision

    The flexibility and customization of Cision Communications Cloud (TrendKite)* is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother. *This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
    Read full review

    Moment Zero Inc.

    No answers on this topic

    Reliability and Availability

    Cision

    Easily accessible 24/7.
    Read full review

    Moment Zero Inc.

    No answers on this topic

    Performance

    Cision

    Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute
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    Moment Zero Inc.

    No answers on this topic

    Support Rating

    Cision

    For Cision TrendKite in particilar, support always responded, but it was sometimes slow. For some of our booleans and search queries, we would need help refining and excluding terms/phrases that weren't relevant to our client or campaign. This sometimes took 1-2 days just to get a response back, which sometimes was too late when a last-minute report was due. This was only with the support staff, not necessarily our customer success manager or sales rep.
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    Moment Zero Inc.

    I always get a same day response to my questions and they reach out enough that I feel like I can ask questions but not too much that I get annoyed.
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    Online Training

    Cision

    The online training sessions available for the Cision Communications Cloud are helpful and informative. There's more than one option - initially, I signed up for the live webinar classes on basic functions and that is what I recommend other new users do as well. If I have specific questions or something I want to learn more about, I can search the online database and find article or online training videos to get the information I need.
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    Moment Zero Inc.

    No answers on this topic

    Implementation Rating

    Cision

    There is no implementation at the customer's end so this doesn't really apply to my instance of Cision (possibly to all instances of it).
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    Moment Zero Inc.

    No answers on this topic

    Alternatives Considered

    Cision

    It's a similar product. I think Meltwater sells itself as being a bit more niche, but I have not found many significant differences between Meltwater and Cision. Meltwater's sales process is a very high pressure and their prices are inflated.
    Read full review

    Moment Zero Inc.

    Very simplified compared to other options. Needs to be able to tie in more conversion data.
    Read full review

    Scalability

    Cision

    Easy to use, but still room for improvement.
    Read full review

    Moment Zero Inc.

    No answers on this topic

    Return on Investment

    Cision

    • Cision has a net positive impact on time savings for staff so we can be quicker to market
    • Cision has a positive impact on internal savings as it is used internally across multiple accounts and with the internal PR team
    • Cision is extremely useful when it comes to resourcing and conducting outreach in those DMA's where our agency doesn't have a physical presence
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    Moment Zero Inc.

    • DashThis has reduced the time I spend on reporting by about 50%
    • Visualizations are simple and easy to understand -- Clients like them very much
    • Reduced dependency on files as archive of all dashboards/reports are available online
    Read full review

    Screenshots

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