What users are saying about
Top Rated
461 Ratings
171 Ratings
Top Rated
461 Ratings
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Score 8.6 out of 100
171 Ratings
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Score 8 out of 100

Feature Set Ratings

    Email & Online Marketing

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    7.4

    Twilio SendGrid

    74%
    Twilio SendGrid ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    6.7
    67%
    33 Ratings

    Dynamic content

    N/A
    0 Ratings
    8.0
    80%
    36 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.0
    80%
    34 Ratings

    Landing pages

    N/A
    0 Ratings
    6.9
    69%
    22 Ratings

    A/B testing

    N/A
    0 Ratings
    6.8
    68%
    27 Ratings

    Mobile optimization

    N/A
    0 Ratings
    7.9
    79%
    35 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.0
    80%
    81 Ratings

    List management

    N/A
    0 Ratings
    6.7
    67%
    40 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    7.1
    71%
    21 Ratings

    Reporting & Analytics

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    6.6

    Twilio SendGrid

    66%
    Twilio SendGrid ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    7.3
    73%
    46 Ratings

    Standard reports

    N/A
    0 Ratings
    7.5
    75%
    46 Ratings

    Custom reports

    N/A
    0 Ratings
    5.0
    50%
    30 Ratings

    Pre-Send Testing

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    8.0

    Twilio SendGrid

    80%
    Twilio SendGrid ranks higher in 8/8 features

    URL Validation

    N/A
    0 Ratings
    8.4
    84%
    9 Ratings

    Link Tracking

    N/A
    0 Ratings
    7.7
    77%
    10 Ratings

    Image Validation

    N/A
    0 Ratings
    7.3
    73%
    8 Ratings

    Inbox Display

    N/A
    0 Ratings
    8.1
    81%
    9 Ratings

    Email Accessibility Tools

    N/A
    0 Ratings
    8.1
    81%
    9 Ratings

    Spelling and Grammar Check

    N/A
    0 Ratings
    8.3
    83%
    7 Ratings

    Spam Testing

    N/A
    0 Ratings
    7.5
    75%
    9 Ratings

    Email Previews

    N/A
    0 Ratings
    8.4
    84%
    9 Ratings

    Attribute Ratings

    • Cision Communications Cloud is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating
    • Twilio SendGrid is rated higher in 1 area: Likelihood to Renew

    Likelihood to Recommend

    8.5

    Cision Communications Cloud

    85%
    277 Ratings
    7.2

    Twilio SendGrid

    72%
    58 Ratings

    Likelihood to Renew

    7.0

    Cision Communications Cloud

    70%
    17 Ratings
    8.0

    Twilio SendGrid

    80%
    2 Ratings

    Usability

    7.0

    Cision Communications Cloud

    70%
    53 Ratings
    1.0

    Twilio SendGrid

    10%
    4 Ratings

    Availability

    9.1

    Cision Communications Cloud

    91%
    3 Ratings

    Twilio SendGrid

    N/A
    0 Ratings

    Performance

    9.1

    Cision Communications Cloud

    91%
    3 Ratings

    Twilio SendGrid

    N/A
    0 Ratings

    Support Rating

    8.9

    Cision Communications Cloud

    89%
    321 Ratings
    2.7

    Twilio SendGrid

    27%
    14 Ratings

    Online Training

    8.0

    Cision Communications Cloud

    80%
    3 Ratings

    Twilio SendGrid

    N/A
    0 Ratings

    Implementation Rating

    10.0

    Cision Communications Cloud

    100%
    7 Ratings

    Twilio SendGrid

    N/A
    0 Ratings

    Product Scalability

    7.3

    Cision Communications Cloud

    73%
    1 Rating

    Twilio SendGrid

    N/A
    0 Ratings

    Vendor post-sale

    9.1

    Cision Communications Cloud

    91%
    2 Ratings

    Twilio SendGrid

    N/A
    0 Ratings

    Vendor pre-sale

    9.1

    Cision Communications Cloud

    91%
    2 Ratings

    Twilio SendGrid

    N/A
    0 Ratings

    Likelihood to Recommend

    Cision

    For a small start-up, the cost-benefit to add lift to press releases [and] particular milestone accomplishments is definitely there with the Cision [Communications] Cloud. Much of what we do, by necessity, is done internally without the benefit of outsourced press folks, so the Cision [Communications] Cloud ease of use and reporting is very important.
    Read full review

    Twilio

    I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
    Read full review

    Pros

    Cision

    • Their upgraded press release templates and ability [to] pull in an entire, completed release makes the [process] faster and easier, and allows for more graphics, such as company mastheads, [are done well].
    • The media tracking offers the ability to find relevant placements across the entire country.
    • The journalist database streamlines the process of finding relevant reporters to directly connect [to] on news releases that are relevant to their beats.
    • The process of setting up, creating, and distributing a release is seamless, easy to use, and not labor-intensive.
    Read full review

    Twilio

    • Managing email lists / audiences is easy with features like groups and segments.
    • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
    • Provides clear / easy-to-read analytics of email campaigns.
    • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
    Read full review

    Cons

    Cision

    • In the media influencer database, the classic Cision allowed us to do a zip code radius search to really drill down to the neighborhood level. That's because we do localized media advisories and press releases for events at neighborhood schools. One part of a big city like Chicago really doesn't care what's happening in another part of Chicago that's too far away. The zip code radius search was a feature in the classic Cision but not with the current Cision Communications Cloud. We've asked for this to be restored several times, but nothing's happened. In fact, we were told to use DMA — which actually goes wider in a search (bigger than a city), not more narrow as needed. This reflects a basic misunderstanding of what we need.
    • Another missing feature involves a merge field when sending out an email press release through Cision. This is the "select insert field" button in the upper right that's used to personalize a release with the media contact's name and other information. This is key for localization of the release. Many media outlets won't run a release unless it's local. While "county" is a feature in the influencer database when putting together a media list in Cision, "county" is not available to insert into a press release as a merge field. Counties are important because this is how many newspapers and health departments are organized and identify themselves. I've asked for this to be implemented, to no avail. As a workaround, we've had to use "contact city" or "outlet city."
    • After refining a media list in Cision using filters, I've had to download the list and take it offline to see the big picture, screen for duplicates, etc. While there is a button on the bottom left intended to help with this, it doesn't do the trick. That's because there may be multiple contacts with the same email address. In addition, one media contact may represent numerous media outlets, so this same contact could show up several times. It would be nice to have a better way to see the whole list online and eliminate both duplicates as well as those who previously opted out.
    Read full review

    Twilio

    • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
    • Helping with warming up our dedicated IP for the best-sending score.
    • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
    • Transactional email sequences would be a huge plus.
    • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
    • Better reporting and split reporting between transactional and marketing emails.
    Read full review

    Pricing Details

    Cision Communications Cloud

    Starting Price

    Editions & Modules

    Cision Communications Cloud editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Twilio SendGrid

      Starting Price

      $0

      Editions & Modules

      Twilio SendGrid editions and modules pricing
      EditionModules
      FreeFree1
      Basic15.002
      Advanced60.003

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      Cision

      While I am happy with the product performance overall, TrendKite's recent merger with Cision is cause for concern. When we first signed on with TrendKite, I spoke with several users and the best response I received was that the company was a startup and we could expect there to be hiccups along the way as the company grew and the platform got more robust. That has certainly been the case. However, now that they have merged with Cision — a company that has grown too fast, has not focused on improving its product and has poor customer service — I have concerns that TrendKite will lose some of the qualities that have made it a great company and great product to work with.
      Read full review

      Twilio

      So far it has been working good. Unless a better option appears, we will keep using it.
      Read full review

      Usability

      Cision

      The flexibility and customization of Cision Communications Cloud (TrendKite)* is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother. *This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
      Read full review

      Twilio

      It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
      Read full review

      Reliability and Availability

      Cision

      Easily accessible 24/7.
      Read full review

      Twilio

      No answers on this topic

      Performance

      Cision

      Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute
      Read full review

      Twilio

      No answers on this topic

      Support Rating

      Cision

      For Cision TrendKite in particilar, support always responded, but it was sometimes slow. For some of our booleans and search queries, we would need help refining and excluding terms/phrases that weren't relevant to our client or campaign. This sometimes took 1-2 days just to get a response back, which sometimes was too late when a last-minute report was due. This was only with the support staff, not necessarily our customer success manager or sales rep.
      Read full review

      Twilio

      Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
      Read full review

      Online Training

      Cision

      The online training sessions available for the Cision Communications Cloud are helpful and informative. There's more than one option - initially, I signed up for the live webinar classes on basic functions and that is what I recommend other new users do as well. If I have specific questions or something I want to learn more about, I can search the online database and find article or online training videos to get the information I need.
      Read full review

      Twilio

      No answers on this topic

      Implementation Rating

      Cision

      There is no implementation at the customer's end so this doesn't really apply to my instance of Cision (possibly to all instances of it).
      Read full review

      Twilio

      No answers on this topic

      Alternatives Considered

      Cision

      It's a similar product. I think Meltwater sells itself as being a bit more niche, but I have not found many significant differences between Meltwater and Cision. Meltwater's sales process is a very high pressure and their prices are inflated.
      Read full review

      Twilio

      If given a choice between the two, I would pick Mandrill over SendGrid. Mandrill is slightly more expensive but the data & reports that you receive from it make the service worth it. Mandrill lets you export reports over a period of time, view the actual content of emails that you've dispatched and the customer support is way better. If you can bear the slightly higher cost, Mandrill would be a better choice.
      Read full review

      Scalability

      Cision

      Easy to use, but still room for improvement.
      Read full review

      Twilio

      No answers on this topic

      Return on Investment

      Cision

      • Cision has a net positive impact on time savings for staff so we can be quicker to market
      • Cision has a positive impact on internal savings as it is used internally across multiple accounts and with the internal PR team
      • Cision is extremely useful when it comes to resourcing and conducting outreach in those DMA's where our agency doesn't have a physical presence
      Read full review

      Twilio

      • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
      • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
      Read full review

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