Cision PRWeb vs. Prezly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cision PRWeb
Score 5.4 out of 10
N/A
Cision PRWeb aims to impact customer behavior by providing efficient communication tools to continuously engage with target audiences across multiple online channels including search, social media and with industry-specific partner websites, bloggers and influencers.
$99
per news release
Prezly
Score 9.6 out of 10
Small Businesses (1-50 employees)
Prezly is presented as all-in-one public relations management tool that helps PR teams organise their workflow, collaborate and save time. Accessible through any browser, Prezly's key features are divided between three main areas: Contact management Full PR CRM for managing contacts Automated contact enrichment and flagging for out-of-date contact details At-a-glance comms timeline per contact showing emails sent/received, added…
$50
per month per user
Pricing
Cision PRWebPrezly
Editions & Modules
Basic
$99
per news release
Standard
$205
per news release
Advanced
$305
per news release
Premium
$405
per news release
Starter Plan
$50
per month per user
Core Plan
$90
per month per user
Premium Plan
$140
per month per user
Enterprise Plan
custom
per month per user
Offerings
Pricing Offerings
Cision PRWebPrezly
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsPrezly also offers a yearly payment option with a 20% discount. Additional seats are available for each plan, and additional newsrooms are available for Core Plan and above. For larger/global clients, Prezly offers an Enterprise Plan that accommodates 10+ seats and more customizable functionality; Enterprise Plans are priced based on an organization's requirements.
More Pricing Information
Best Alternatives
Cision PRWebPrezly
Small Businesses
Newswire
Newswire
Score 8.3 out of 10
Newswire
Newswire
Score 8.3 out of 10
Medium-sized Companies
Newswire
Newswire
Score 8.3 out of 10
Newswire
Newswire
Score 8.3 out of 10
Enterprises
Cision Communications Cloud
Cision Communications Cloud
Score 7.2 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 7.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Cision PRWebPrezly
Likelihood to Recommend
8.0
(11 ratings)
10.0
(4 ratings)
Likelihood to Renew
1.0
(1 ratings)
-
(0 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
1.0
(2 ratings)
-
(0 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Cision PRWebPrezly
Likelihood to Recommend
Cision
PRWeb served it's purpose for Strouse by sending news out to new audiences although this never generated an overwhelming amount of traffic to our website. If you are only interested in issuing PR and getting your name out there, then I think PRWeb is a fine solution. I find PRWeb less appropriate if you really want to drive traffic to your site through a press release in hopes of creating sales. During the selection process I would be interested in knowing what sources my PR would be submitted to. Is it being submitted to relevant websites? Will links be provided on all of these websites? Ask yourself, will these websites benefit my companies SEO?
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Prezly
Since this platform is so easy to use when creating or managing communication workflows, it is recommended to work mostly with scenarios that generally require several processes to complete each group management, for example, to cover from the follow-up of employees within the communications team to the management of the team's communication processes.
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Pros
Cision
  • It provides a newswire option at a very reasonable price.
  • The pricing is in a sweet spot for many startups who would want to use it.
  • It hits up all of the key media outlets that you would expect a wire service to be connected to.
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Prezly
  • Press releases with photos, videos, clean, attractive layout
  • Contact management with tags and segments for media outreach
  • Click rates/open rates to help target our followup outreach
  • Full HTML press releases dropped into email instead of attached PDFs that don't get opened
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Cons
Cision
  • One issue we ran into with media tracking was that when it came to smaller or more niche media, it had a hard time tracking hits from those outlets for our clients.
  • Building larger media lists was time consuming and cumbersome.
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Prezly
  • The contact management system is a little wonky but it has improved over the last two years and I expect that trend to continue.
  • The grouping system (segments) and tagging is not intuitive. I've had many missteps in trying to get content to particular segments while deselecting individuals.
  • You cannot add another group of people to a distribution without going back and recreating the same distribution. you can add individuals but not groups.
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Likelihood to Renew
Cision
We are unlikely to renew PRWeb because I feel that the costs outweigh the benefits of the service. For a company like ours (small business with about 60 employees) we don't have enough press that warrants monthly coverage. We may look at using PRWeb on an as needed basis, 3-4 times a year for single submissions, but that would be the extent of it. I could see PRWeb being much more beneficial for large companies that are constantly needing to issue press.
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Prezly
No answers on this topic
Usability
Cision
It is a very simple program to use. They walk you step by step on what is necessary to complete a PR.
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Prezly
No answers on this topic
Support Rating
Cision
I have only required support from PRWeb on two separate occasions and they handled my issues without any problems. I was a bit confused at first not sure if they had received my requests but shortly after I received responses and was able to move forward with my press release.
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Prezly
No answers on this topic
Implementation Rating
Cision
Implementation of PRWeb required very little of Strouse. It was a quick process and we were almost immediately ready to use the platform.
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Prezly
No answers on this topic
Alternatives Considered
Cision
I've used all these services. Which one to choose depends on the situation. It's good to have knowledge of all the options. Of course, there are many other services as well, and even free services that a very small business or nonprofit can use that do similar things. I find PRWeb is a good fit for many of my clients because of the pricing. Photos are increasingly important in getting news picked up and PRWeb doesn't charge you an arm and a leg like some services do to include a photo
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Prezly
Prezly is much more user-friendly than Cision but isn't as robust. The pricing is similar and I believe Prezly beats it out a bit. Overall, the UI is much better in Prezly giving it the edge.
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Return on Investment
Cision
  • It was definitely a cost decision for us, but the ability to have access to their media database was by far the most useful and needed tool for us.
  • For tracking media hits, it saved us time tracking the majority of hits. Where it didn't save us time was with smaller, more niche media.
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Prezly
  • We have taken into account our net profit rates during the time of using Prezly, and therefore we decided that the platform is useful when generating work formations that result in higher profits. Prezly has proven to be an excellent investment, which has satisfied our team.
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ScreenShots

Prezly Screenshots

Screenshot of Prezly's dedicated CRM and rich contact profilesScreenshot of Prezly's contact list import, which is also used to merge duplicates and weed out bad emailsScreenshot of Prezly's tags, which are used to organize contacts into dynamic media lists that always stay up to date.Screenshot of a Prezly multimedia campaignScreenshot of Prezly's story editorScreenshot of Prezly's reporting, which can display which stories get the most coverage, and which journos are the biggest fans