What users are saying about
38 Ratings
10 Ratings
38 Ratings
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Score 8 out of 100
10 Ratings
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Score 9.2 out of 100

Attribute Ratings

  • Prezly is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.0

Cision PRWeb

80%
11 Ratings
9.7

Prezly

97%
4 Ratings

Likelihood to Renew

1.0

Cision PRWeb

10%
1 Rating

Prezly

N/A
0 Ratings

Usability

10.0

Cision PRWeb

100%
1 Rating

Prezly

N/A
0 Ratings

Support Rating

1.0

Cision PRWeb

10%
3 Ratings

Prezly

N/A
0 Ratings

Implementation Rating

10.0

Cision PRWeb

100%
2 Ratings

Prezly

N/A
0 Ratings

Likelihood to Recommend

Cision

PRWeb served it's purpose for Strouse by sending news out to new audiences although this never generated an overwhelming amount of traffic to our website. If you are only interested in issuing PR and getting your name out there, then I think PRWeb is a fine solution. I find PRWeb less appropriate if you really want to drive traffic to your site through a press release in hopes of creating sales. During the selection process I would be interested in knowing what sources my PR would be submitted to. Is it being submitted to relevant websites? Will links be provided on all of these websites? Ask yourself, will these websites benefit my companies SEO?
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Prezly

Since this platform is so easy to use when creating or managing communication workflows, it is recommended to work mostly with scenarios that generally require several processes to complete each group management, for example, to cover from the follow-up of employees within the communications team to the management of the team's communication processes.
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Pros

Cision

  • It provides a newswire option at a very reasonable price.
  • The pricing is in a sweet spot for many startups who would want to use it.
  • It hits up all of the key media outlets that you would expect a wire service to be connected to.
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Prezly

  • Press releases with photos, videos, clean, attractive layout
  • Contact management with tags and segments for media outreach
  • Click rates/open rates to help target our followup outreach
  • Full HTML press releases dropped into email instead of attached PDFs that don't get opened
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Cons

Cision

  • One issue we ran into with media tracking was that when it came to smaller or more niche media, it had a hard time tracking hits from those outlets for our clients.
  • Building larger media lists was time consuming and cumbersome.
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Prezly

  • The contact management system is a little wonky but it has improved over the last two years and I expect that trend to continue.
  • The grouping system (segments) and tagging is not intuitive. I've had many missteps in trying to get content to particular segments while deselecting individuals.
  • You cannot add another group of people to a distribution without going back and recreating the same distribution. you can add individuals but not groups.
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Pricing Details

Cision PRWeb

Starting Price

Editions & Modules

Cision PRWeb editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Prezly

    Starting Price

    $0 per user

    Editions & Modules

    Prezly editions and modules pricing
    EditionModules
    Starter Plan501
    Core Plan902
    Premium Plan1403
    Enterprise Plancustom4

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    Additional seats are available for each plan, and additional newsrooms are available for Core Plan and above. If you're unsure about your requirements or would just like to know more, get in touch and we'll be happy to discuss how we can work together. For larger/global clients, Prezly offers an Enterprise Plan that accommodates 10+ seats and more customisable functionality; Enterprise Plans are priced based on your requirements, so please drop us a line and tell us what we can do for you.

    Likelihood to Renew

    Cision

    We are unlikely to renew PRWeb because I feel that the costs outweigh the benefits of the service. For a company like ours (small business with about 60 employees) we don't have enough press that warrants monthly coverage. We may look at using PRWeb on an as needed basis, 3-4 times a year for single submissions, but that would be the extent of it. I could see PRWeb being much more beneficial for large companies that are constantly needing to issue press.
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    Prezly

    No answers on this topic

    Usability

    Cision

    It is a very simple program to use. They walk you step by step on what is necessary to complete a PR.
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    Prezly

    No answers on this topic

    Support Rating

    Cision

    I have only required support from PRWeb on two separate occasions and they handled my issues without any problems. I was a bit confused at first not sure if they had received my requests but shortly after I received responses and was able to move forward with my press release.
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    Prezly

    No answers on this topic

    Implementation Rating

    Cision

    Implementation of PRWeb required very little of Strouse. It was a quick process and we were almost immediately ready to use the platform.
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    Prezly

    No answers on this topic

    Alternatives Considered

    Cision

    I've used all these services. Which one to choose depends on the situation. It's good to have knowledge of all the options. Of course, there are many other services as well, and even free services that a very small business or nonprofit can use that do similar things. I find PRWeb is a good fit for many of my clients because of the pricing. Photos are increasingly important in getting news picked up and PRWeb doesn't charge you an arm and a leg like some services do to include a photo
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    Prezly

    Prezly is much more user-friendly than Cision but isn't as robust. The pricing is similar and I believe Prezly beats it out a bit. Overall, the UI is much better in Prezly giving it the edge.
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    Return on Investment

    Cision

    • It was definitely a cost decision for us, but the ability to have access to their media database was by far the most useful and needed tool for us.
    • For tracking media hits, it saved us time tracking the majority of hits. Where it didn't save us time was with smaller, more niche media.
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    Prezly

    • We have taken into account our net profit rates during the time of using Prezly, and therefore we decided that the platform is useful when generating work formations that result in higher profits. Prezly has proven to be an excellent investment, which has satisfied our team.
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