Claritas PRIZM Premier vs. D&B Hoovers

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Claritas PRIZM Premier
Score 10.0 out of 10
N/A
PRIZM Premier from Claritas is a segmentation system that yields consumer insights to help reveal your customer’s preferences. PRIZM combines demographic, consumer behavior, and geographic data to help marketers identify, understand and reach their customers and prospects.N/A
D&B Hoovers
Score 8.8 out of 10
N/A
D&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
Pricing
Claritas PRIZM PremierD&B Hoovers
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Claritas PRIZM PremierD&B Hoovers
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Claritas PRIZM PremierD&B Hoovers
Top Cons

No answers on this topic

Features
Claritas PRIZM PremierD&B Hoovers
Prospecting
Comparison of Prospecting features of Product A and Product B
Claritas PRIZM Premier
-
Ratings
D&B Hoovers
8.1
88 Ratings
6% above category average
Advanced search00 Ratings8.184 Ratings
Identification of new leads00 Ratings7.878 Ratings
List quality00 Ratings8.085 Ratings
List upload/download00 Ratings8.578 Ratings
Ideal customer targeting00 Ratings7.875 Ratings
Load time/data access00 Ratings8.384 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Claritas PRIZM Premier
-
Ratings
D&B Hoovers
8.0
87 Ratings
5% above category average
Contact information00 Ratings6.979 Ratings
Company information00 Ratings8.786 Ratings
Industry information00 Ratings8.385 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Claritas PRIZM Premier
-
Ratings
D&B Hoovers
8.0
84 Ratings
7% above category average
Lead qualification process00 Ratings7.555 Ratings
Smart lists and recommendations00 Ratings7.664 Ratings
Salesforce integration00 Ratings8.244 Ratings
Company/business profiles00 Ratings8.678 Ratings
Alerts and reminders00 Ratings7.957 Ratings
Data hygiene00 Ratings7.867 Ratings
Automatic data refresh00 Ratings7.659 Ratings
Tags00 Ratings8.448 Ratings
Filters and segmentation00 Ratings8.666 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Claritas PRIZM Premier
-
Ratings
D&B Hoovers
9.2
37 Ratings
20% above category average
Sales email templates00 Ratings10.07 Ratings
Append emails to records00 Ratings8.537 Ratings
Best Alternatives
Claritas PRIZM PremierD&B Hoovers
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
LinkedIn Sales Navigator
LinkedIn Sales Navigator
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Claritas PRIZM PremierD&B Hoovers
Likelihood to Recommend
10.0
(1 ratings)
9.0
(93 ratings)
Likelihood to Renew
10.0
(1 ratings)
9.1
(8 ratings)
Usability
-
(0 ratings)
9.2
(3 ratings)
Availability
-
(0 ratings)
10.0
(2 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
-
(0 ratings)
8.2
(6 ratings)
Implementation Rating
-
(0 ratings)
6.2
(4 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Claritas PRIZM PremierD&B Hoovers
Likelihood to Recommend
Claritas
  • Nielsens account managers are amazing. I could brag about my account rep forever.
  • Get onsight training, it helps the process start at lightspeed.
  • Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.
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Dun & Bradstreet
I recently was asked by my boss to try to drum up some business with a certain 500 million annual revenue company. When I searched for Contacts, a list of over 800 employees popped up. I was able to filter by department, and this pared the list down To a much more manageable 15 names with associated contact information. I was then able to sort further and select the names of all the employees that had an email or phone number listed.
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Pros
Claritas
  • Segmentation.
  • Media targeting and buying.
  • Behavioral research.
  • Purchasing behaviors.
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Dun & Bradstreet
  • allows you to search within broad industry categories or very detailed subcategories using a variety of methods (NAICS, SIC, D&B's internal coding system, keywords, etc.)
  • Has a variety of personnel that you can view and sort by level, name, or email availability.
  • Oftentimes emails for C-level personnel cannot be located on the company website or easily found elsewhere online.
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Cons
Claritas
  • I would like better projections for micromarkets, such as non US Census metro areas.
  • Organic segmentation can be very time consuming, but it always is.
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Dun & Bradstreet
  • We should be able to "exclude" words from titles or company names
  • Able to access titles and email addresses more easily - not look at list first, select find matching contacts button, then go back to sort to add titles contain and email addresses, etc. This is a two-step process to get what I need.
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Likelihood to Renew
Claritas
It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier. We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.
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Dun & Bradstreet
We have been D&B Hoovers customers for a long time. We know the good and bad, and we have learned to utilize D&B Hoovers for the good and unfortunately we have to look at other data sources to compensate for the areas where they are bad. If D&B Hoovers can get better in these other areas as mentioned in other places in the review, they could get a larger dollar spend from my company
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Usability
Claritas
No answers on this topic
Dun & Bradstreet
Whenever I had to use D&B hoovers, I never had a hard time with getting what I need. Additionally, when I show the tool to others, they tend to understand the platform quite quickly. The tool itself is very good and straightforward when I use it to help me put analyses together.
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Reliability and Availability
Claritas
No answers on this topic
Dun & Bradstreet
Always available on desktop or mobile.
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Performance
Claritas
No answers on this topic
Dun & Bradstreet
Meets our needs
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Support Rating
Claritas
No answers on this topic
Dun & Bradstreet
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
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Implementation Rating
Claritas
No answers on this topic
Dun & Bradstreet
for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
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Alternatives Considered
Claritas
No answers on this topic
Dun & Bradstreet
The company information provided by D & B hoovers is extremely in-depth and in detail, the accuracy of the information provided gives a very good idea about the prospective company and helps in making cohorts and evaluation fit. As compared to other companies D & B hoovers is not as efficient in detecting buyer intent which other tools like Slintel are very good at. D & B Hoovers gives amazing company info however it can improve on sharing information about buyer intent. Sales Navigator by far provides extremely accurate information with is almost 100% accurate. However, Navigator does not provide buyer intent information.
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Scalability
Claritas
No answers on this topic
Dun & Bradstreet
We're a small company with few users, so scalability has not been an issue.
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Return on Investment
Claritas
  • Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
  • Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
  • It has helped support expansion into a new market for our health insurance products.
  • We are able to design products based on the populations needs and behaviors rather than what someone heard.
  • We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.
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Dun & Bradstreet
  • Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp.
  • A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI.
  • Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.
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ScreenShots

D&B Hoovers Screenshots

Screenshot of D&B Hoovers dashboardScreenshot of D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence