What users are saying about
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Top Rated
85 Ratings
1 Rating
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Score 10 out of 100

D&B Hoovers

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Top Rated
85 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100

Feature Set Ratings

    Prospecting

    Claritas PRIZM Premier

    Feature Set Not Supported
    N/A
    7.9

    D&B Hoovers

    79%
    D&B Hoovers ranks higher in 6/6 features

    Advanced search

    N/A
    0 Ratings
    8.1
    81%
    43 Ratings

    Identification of new leads

    N/A
    0 Ratings
    7.4
    74%
    44 Ratings

    List quality

    N/A
    0 Ratings
    7.9
    79%
    44 Ratings

    List upload/download

    N/A
    0 Ratings
    8.3
    83%
    42 Ratings

    Ideal customer targeting

    N/A
    0 Ratings
    7.7
    77%
    40 Ratings

    Load time/data access

    N/A
    0 Ratings
    8.1
    81%
    42 Ratings

    Sales Intelligence Data Standards

    Claritas PRIZM Premier

    Feature Set Not Supported
    N/A
    7.8

    D&B Hoovers

    78%
    D&B Hoovers ranks higher in 3/3 features

    Contact information

    N/A
    0 Ratings
    6.9
    69%
    43 Ratings

    Company information

    N/A
    0 Ratings
    8.3
    83%
    45 Ratings

    Industry information

    N/A
    0 Ratings
    8.2
    82%
    46 Ratings

    Data Augmentation & Lead Qualification

    Claritas PRIZM Premier

    Feature Set Not Supported
    N/A
    7.5

    D&B Hoovers

    75%
    D&B Hoovers ranks higher in 9/9 features

    Lead qualification process

    N/A
    0 Ratings
    6.6
    66%
    29 Ratings

    Smart lists and recommendations

    N/A
    0 Ratings
    6.6
    66%
    34 Ratings

    Salesforce integration

    N/A
    0 Ratings
    8.2
    82%
    28 Ratings

    Company/business profiles

    N/A
    0 Ratings
    8.6
    86%
    40 Ratings

    Alerts and reminders

    N/A
    0 Ratings
    7.3
    73%
    29 Ratings

    Data hygiene

    N/A
    0 Ratings
    7.4
    74%
    35 Ratings

    Automatic data refresh

    N/A
    0 Ratings
    7.2
    72%
    31 Ratings

    Tags

    N/A
    0 Ratings
    7.5
    75%
    29 Ratings

    Filters and segmentation

    N/A
    0 Ratings
    8.0
    80%
    36 Ratings

    Sales Intelligence Email Features

    Claritas PRIZM Premier

    Feature Set Not Supported
    N/A
    8.9

    D&B Hoovers

    89%
    D&B Hoovers ranks higher in 2/2 features

    Sales email templates

    N/A
    0 Ratings
    10.0
    100%
    7 Ratings

    Append emails to records

    N/A
    0 Ratings
    7.9
    79%
    17 Ratings

    Attribute Ratings

    • Claritas PRIZM Premier is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew

    Likelihood to Recommend

    10.0

    Claritas PRIZM Premier

    100%
    1 Rating
    8.3

    D&B Hoovers

    83%
    49 Ratings

    Likelihood to Renew

    10.0

    Claritas PRIZM Premier

    100%
    1 Rating
    9.3

    D&B Hoovers

    93%
    5 Ratings

    Usability

    Claritas PRIZM Premier

    N/A
    0 Ratings
    10.0

    D&B Hoovers

    100%
    2 Ratings

    Availability

    Claritas PRIZM Premier

    N/A
    0 Ratings
    10.0

    D&B Hoovers

    100%
    3 Ratings

    Performance

    Claritas PRIZM Premier

    N/A
    0 Ratings
    9.0

    D&B Hoovers

    90%
    1 Rating

    Support Rating

    Claritas PRIZM Premier

    N/A
    0 Ratings
    9.0

    D&B Hoovers

    90%
    5 Ratings

    Implementation Rating

    Claritas PRIZM Premier

    N/A
    0 Ratings
    10.0

    D&B Hoovers

    100%
    2 Ratings

    Likelihood to Recommend

    Claritas PRIZM Premier

    • Nielsens account managers are amazing. I could brag about my account rep forever.
    • Get onsight training, it helps the process start at lightspeed.
    • Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.
    Mark Mason Taylor | TrustRadius Reviewer

    D&B Hoovers

    D and B hoovers are best suited when you want to target companies based on their revenue, employee strength, location, and the kind of business the company is doing, this helps to make a cohort and find companies that are most likely to buy you products or services. However, D & B hoovers has some scope for improvement when it comes to getting details of individual decision-makers in those companies. It's not bad but can improve.
    Nandkumar Bhujbal | TrustRadius Reviewer

    Pros

    Claritas PRIZM Premier

    • Segmentation.
    • Media targeting and buying.
    • Behavioral research.
    • Purchasing behaviors.
    Mark Mason Taylor | TrustRadius Reviewer

    D&B Hoovers

    • Hoover's has good information architecture in one sense that allowed you to keep track of where you have looked and also add anticipatory links for things you might like to research or know.
    • It was great for finding a more complete picture of the companies history.
    • It was helpful for piecing together contact information for people you may not have known worked there.
    Micah Tinklepaugh | TrustRadius Reviewer

    Cons

    Claritas PRIZM Premier

    • I would like better projections for micromarkets, such as non US Census metro areas.
    • Organic segmentation can be very time consuming, but it always is.
    Mark Mason Taylor | TrustRadius Reviewer

    D&B Hoovers

    • We should be able to "exclude" words from titles or company names
    • Able to access titles and email addresses more easily - not look at list first, select find matching contacts button, then go back to sort to add titles contain and email addresses, etc. This is a two-step process to get what I need.
    Corey Folta | TrustRadius Reviewer

    Pricing Details

    Claritas PRIZM Premier

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    D&B Hoovers

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    Claritas PRIZM Premier

    Claritas PRIZM Premier 10.0
    Based on 1 answer
    It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier.We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.
    Mark Mason Taylor | TrustRadius Reviewer

    D&B Hoovers

    D&B Hoovers 9.3
    Based on 5 answers
    Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.
    Micah Tinklepaugh | TrustRadius Reviewer

    Usability

    Claritas PRIZM Premier

    No score
    No answers yet
    No answers on this topic

    D&B Hoovers

    D&B Hoovers 10.0
    Based on 2 answers
    Because it's easy to use
    Anonymous | TrustRadius Reviewer

    Reliability and Availability

    Claritas PRIZM Premier

    No score
    No answers yet
    No answers on this topic

    D&B Hoovers

    D&B Hoovers 10.0
    Based on 3 answers
    Always available on desktop or mobile.
    Anonymous | TrustRadius Reviewer

    Performance

    Claritas PRIZM Premier

    No score
    No answers yet
    No answers on this topic

    D&B Hoovers

    D&B Hoovers 9.0
    Based on 1 answer
    Meets our needs
    Anonymous | TrustRadius Reviewer

    Support Rating

    Claritas PRIZM Premier

    No score
    No answers yet
    No answers on this topic

    D&B Hoovers

    D&B Hoovers 9.0
    Based on 5 answers
    They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    Claritas PRIZM Premier

    No score
    No answers yet
    No answers on this topic

    D&B Hoovers

    D&B Hoovers 10.0
    Based on 2 answers
    I was not part of the implementation as that stayed with Dev team.
    Carlos Plazas ☁️ | TrustRadius Reviewer

    Alternatives Considered

    Claritas PRIZM Premier

    No answers on this topic

    D&B Hoovers

    While there are several softwares that offer similar options, Hoovers does stand above the others as one of the most accurate softwares I have used. They seem to put a lot of work into keeping their information up to date and accurate. It definitely makes the life of a salesperson much easier.
    Elizabeth Rodriguez | TrustRadius Reviewer

    Scalability

    Claritas PRIZM Premier

    No answers on this topic

    D&B Hoovers

    We're a small company with few users, so scalability has not been an issue.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Claritas PRIZM Premier

    • Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
    • Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
    • It has helped support expansion into a new market for our health insurance products.
    • We are able to design products based on the populations needs and behaviors rather than what someone heard.
    • We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.
    Mark Mason Taylor | TrustRadius Reviewer

    D&B Hoovers

    • Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp.
    • A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI.
    • Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.
    Justin Roodman | TrustRadius Reviewer

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