Clay vs. Dealfront

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Clay
Score 9.3 out of 10
N/A
Clay is a GTM enrichment product that combines access to 100+ data sources and AI agents with automated workflows to build any growth use case. Companies use it for tasks like recurring CRM enrichment to targeted outreach.
$149
per month 2000 credits per month
Dealfront
Score 8.9 out of 10
Mid-Size Companies (51-1,000 employees)
Formed from the merger of Leadfeeder and Echobot, Dealfront is a Go-to-Market Platform for Europe used by businesses to find leads and close deals.N/A
Pricing
ClayDealfront
Editions & Modules
Starter
$149
per month 2000 credits per month
Explorer
$349
per month 10,000 credits per month
Pro
$800
per month 50,000 credits per month
Enterprise
Custom Pricing
No answers on this topic
Offerings
Pricing Offerings
ClayDealfront
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual pricing.
More Pricing Information
Community Pulse
ClayDealfront
Features
ClayDealfront
Prospecting
Comparison of Prospecting features of Product A and Product B
Clay
8.2
95 Ratings
5% above category average
Dealfront
-
Ratings
Advanced search8.393 Ratings00 Ratings
Identification of new leads8.287 Ratings00 Ratings
List quality7.986 Ratings00 Ratings
List upload/download9.083 Ratings00 Ratings
Ideal customer targeting8.01 Ratings00 Ratings
Load time/data access7.688 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Clay
8.3
86 Ratings
6% above category average
Dealfront
-
Ratings
Contact information8.186 Ratings00 Ratings
Company information8.685 Ratings00 Ratings
Industry information8.284 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Clay
8.0
84 Ratings
7% above category average
Dealfront
-
Ratings
Lead qualification process8.578 Ratings00 Ratings
Smart lists and recommendations8.01 Ratings00 Ratings
Salesforce integration8.266 Ratings00 Ratings
Company/business profiles8.382 Ratings00 Ratings
Data hygiene8.180 Ratings00 Ratings
Automatic data refresh7.01 Ratings00 Ratings
Filters and segmentation8.01 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Clay
7.9
64 Ratings
6% above category average
Dealfront
-
Ratings
Sales email templates7.964 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Clay
-
Ratings
Dealfront
7.7
1 Ratings
0% above category average
Data quality management00 Ratings7.01 Ratings
Automated sales alerts and tasks00 Ratings6.01 Ratings
Lead segmentation and distribution00 Ratings10.01 Ratings
Lead Management Integrations
Comparison of Lead Management Integrations features of Product A and Product B
Clay
-
Ratings
Dealfront
9.3
1 Ratings
22% above category average
Integrations with advertising platforms00 Ratings7.01 Ratings
Integrations with CRMs00 Ratings10.01 Ratings
Integrations with data storage tools00 Ratings10.01 Ratings
Integrations with lead automation tools00 Ratings10.01 Ratings
Conversion Rate Optimization
Comparison of Conversion Rate Optimization features of Product A and Product B
Clay
-
Ratings
Dealfront
8.5
1 Ratings
3% above category average
KPI analytics00 Ratings10.01 Ratings
Drop-off analytics00 Ratings7.01 Ratings
Form Building
Comparison of Form Building features of Product A and Product B
Clay
-
Ratings
Dealfront
10.0
1 Ratings
18% above category average
Conditional logic paths00 Ratings10.01 Ratings
Web embedding00 Ratings10.01 Ratings
Date picker00 Ratings10.01 Ratings
Best Alternatives
ClayDealfront
Small Businesses
Lead411
Lead411
Score 8.2 out of 10
Lead Forensics
Lead Forensics
Score 9.0 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.2 out of 10
Lead Forensics
Lead Forensics
Score 9.0 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
DiscoverOrg (discontinued)
DiscoverOrg (discontinued)
Score 5.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ClayDealfront
Likelihood to Recommend
9.4
(100 ratings)
1.2
(14 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
7.8
(100 ratings)
10.0
(1 ratings)
User Testimonials
ClayDealfront
Likelihood to Recommend
Clay Labs Inc. (dba Clay)
Sales automation is the most suited use case of Clay. You could generate GTM motions that are auto triggered by the signals, so you could actually create workflows that are triggered on specific signals. For example, a company gets new funding, you can reach out to the company within in a matter of minutes and you can track a lot of news that's happening on Google or using RSS feeds. You can patch that news into Clay and then manipulate that and get insights out of it. The second best use case is the data enrichment or data cleanup. Usually companies have CRMs with messy data. You can import that. Clay has native integrations with Salesforce, HubSpot, Pipedrive, Marketo, and you can import those lists into Clay and then clean the data, enrich the data, and then push that forward, update the data in the CRMs. That's the second best use case that I use it for and would recommend it for.
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Leadfeeder
If you're looking to find new sales/customer contacts and are not a fan of complete "cold calling", Leadfeeder is a great source for finding those contacts or companies which may benefit you as they're clearly already looking at you. It weeds out half of the footwork for you.
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Pros
Clay Labs Inc. (dba Clay)
  • Pros, I think there are a lot of pros, so I mentioned a couple of them already, so being able to use different data providers. I think being able to massage the data, I call it a data orchestration where I can get different points of inputs of data. I can throw everything in Clay and then I can make all the changes before I use them for campaigns, for email, for LinkedIn, for whatever reason I'm going to use my data, but it's really easy to enrich, it's really easy to do research. It's really easy to build agents that tie to each row in your dataset, like there are a lot of things that you could use it for that are huge pros.
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Leadfeeder
  • Research Quality versus invested Time is absolutely efficient and motivating. Quick Research or Standard Alerts, both are done easily with instant results.
  • Usability of the User Interface in any of the modules is very supportive. New Team members are trained in short time. Very much self-explaining.
  • The connectivity between the modules is great and saves time. Each module has its key topic, but in Connection with the other modules this practical tool turns out to be even smarter more and powerful.
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Cons
Clay Labs Inc. (dba Clay)
  • A max column limit. I run into the column limit all the time and kind of have to figure out using multiple tables. Just bugs really. I mean if you start getting too crazy on it, I feel like takes a long time. You can't really identify that it's working or if it's not. So that kind of slows things down a little bit.
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Leadfeeder
  • Leadfeeder has basic lead Tagging capabilities and some native integrations. It would be great to see more lead Activity Tracking and integration capabilities that sync with sales tools so a team could hypothetically keep their eyes on Leadfeeder-only while updating the CRM/sales tool.
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Likelihood to Renew
Clay Labs Inc. (dba Clay)
The software is well suited in lead scoring and workflows management. Product reliability in customer outreach management and segmentation. The product is worth it from pricing to quality ecommerce services and automation of processes.
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Leadfeeder
Leadfeeder is the best anonymous visitor tracking software platform that I've ever used. Sitting as a layer on top of Google Analytics, the tool consistently provides us with accurate intelligence of what our hottest prospects are looking at while visiting our site. The Leadfeeder customer support is top notch and the company is always coming out with new updates that further improve the technology. On top of all of this, Leadfeeder integrates with Slack and our CRM, allowing me to continue to do my job without having to switch between various platforms throughout the day.
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Usability
Clay Labs Inc. (dba Clay)
I think it's actually before the launches today, I would say eight, but after they launch, what's the name of the product? I dunno if it was the web intent or the sculpture. 10, because I think that the sculpture was the missing part of plates till now.
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Leadfeeder
Always found the system super intuitive to use. I've never been stuck finding what I'm looking for and the team has some very clear and easy to understand documentation online.
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Alternatives Considered
Clay Labs Inc. (dba Clay)
Honestly, not really any alternatives. I would find it really difficult to think of an alternative because if you have the right pick, basically the cost of switching for me is just too much to look further. So I'm really happy with what I'm getting for my money basically. I haven't really tried any alternatives. I wouldn't even know any alternatives to be honest.
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Leadfeeder
Leadfeeder is very easy to set up, use, and maximize functionality. It is also easy to train. Other tools have a higher cost of acquisition and ownership. Plus, the customer support and training are helpful and very accessible! It's great for small to mid-market businesses.
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Return on Investment
Clay Labs Inc. (dba Clay)
  • When I ran something by accident and I can stop it, it consumes credits
  • Sometimes I think the integrations are running and digging into the table I realized it stopped running without noticing and it delayed my daily send quota
  • Positive: is the first time I can do data research this fast and accurate
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Leadfeeder
  • It has helped support us to understand our market and if our website is properly communicating to and providing value to that market
  • We currently do not have the sales staff to go after potentially qualified organizations that visit the site but don't convert but it is a strategy we will employ at some point.
Read full review
ScreenShots

Dealfront Screenshots

Screenshot of Leadfeeder shows you the names of companies visiting your website.Screenshot of Leadfeeder prioritizes companies based on how active they've been on your website.Screenshot of Leadfeeder enriches your leads with company and contact information.Screenshot of Automatically update your CRM or get emails with lead data.